Marketo vs Klaviyo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Marketo and Klaviyo. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Marketo logo


Pricing: Marketo's pricing scales depending on the customer's requirements, and varies from $500/month to $2,500/month and more.


Klaviyo logo


Pricing: Klaviyo pricing is subscription-based and starts at $20/month for their basic plan. Higher plans, offering more features and higher limits, can cost from $100/month up to $1,000/month. Custom pricing plans are available for higher volumes.

Marketo vs Klaviyo Highlights

Marketo is an enterprise-level marketing automation and email marketing platform, while Klaviyo is a lightweight, easy-to-use, analytics-driven platform for e-commerce marketers. Marketo is more suitable for larger companies that need a very complex and powerful platform to manage their email marketing campaigns, lead nurturing, and tracking analytics. Klaviyo, on the other hand, is perfect for smaller online stores and is fairly straightforward to use. It is simple to set up and promises more personalized customer engagement. Marketo offers more sophisticated segmentation and reporting tools, as well as robust features like A/B testing and drip campaigns, while Klaviyos main focus is on email automations and targeted campaigns. Marketo also allows users to easily integrate with other systems and third-party applications, while Klaviyo mainly integrates with shopping carts and keeps its feature set limited to those needed by a typical e-commerce user.

Marketo vs Klaviyo Pros

Marketo Pros

  • Automation: Marketo offers powerful automation features that allow brands to quickly and easily create automated campaigns at scale.
  • Lead Nurturing: Marketos advanced segmentation capabilities allow marketers to target and nurture specific audiences with more effective campaigns.
  • List Management: Marketos sophisticated list management tools make it easy for marketers to quickly and accurately segment audiences for targeted campaigns.
  • Reporting: Marketos comprehensive reporting suite helps marketers to better understand how their campaigns are performing, enabling them to make more informed decisions.
  • Integration: Marketo integrates easily with third-party software, including Salesforce, allowing for seamless data transfer.
  • Audience Insights: Marketo provides insights into specific segments of an audience, enabling marketers to customize campaigns accordingly.
  • CRM Integration: Marketo can integrate with any existing CRM, giving marketers deeper and more informed insights into their campaigns.

Klaviyo Pros

  • Klaviyo Pros Compared to Marketo:
  • Easier to set up and manage: Klaviyo offers pre-built automation flows and segmentation tools to help get campaigns off the ground quickly without any complicated coding necessary.
  • More affordable: Klaviyo is significantly cheaper than Marketo and offers a more comprehensive set of features at a lower cost.
  • Superior segmentation and automation capabilities: Klaviyos segmentation and automation capabilities are far superior to Marketo, offering a more advanced and customizable user experience.
  • More intuitive dashboard and user experience: Klaviyo provides an intuitive dashboard thats easy to use and navigate compared to Marketos more cluttered interface.
  • Better targeting capabilities: Klaviyos targeting features are more advanced than Marketos, allowing for more precise segmentation and targeting of audiences.
  • More efficient and streamlined integrations: Klaviyo integrates seamlessly and efficiently with various online platforms, something that Marketo struggles with.

Marketo vs Klaviyo Cons

Marketo Cons

  • Marketo is expensive and has tiered pricing, which makes it more difficult for small and mid-sized businesses to afford.
  • Marketo's user-interface is complex and may be difficult for marketers to use.
  • Marketo has limited customization options to fit the needs of your business.
  • Marketo requires a larger initial setup cost and can be time-consuming to manage.
  • Marketo's automated workflows are not as efficient as Klaviyo's.
  • Marketo has limited integration capabilities compared to Klaviyo.
  • Marketo lacks email opt-out reporting, making it difficult to understand the effectiveness of campaigns.

Klaviyo Cons

  • Klaviyo has limited form and feature integrations compared to Marketo
  • Klaviyo is not capable of creating landing pages and A/B testing messaging
  • Klaviyo does not have a large enterprise-level feature set
  • Complex multi-channel marketing campaigns can be difficult to set up in Klaviyo
  • Klaviyo does not have a website visitors tracking feature that Marketo does have
  • Marketo offers more customization overall than Klaviyo
  • Klaviyo has lesser customer support compared to Marketo
  • Klaviyo doesnt offer visual workflows and business processes mechanisms like Marketo does
  • Klaviyo lacks technical integrations with other CRM software like Marketo does

Marketo & Klaviyo Hyperise Integrations

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

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Marketo and Klaviyo Frequently Asked Questions

Question: What is Marketo?

Answer: Marketo is a cloud-based marketing automation software platform used to help companies automate their marketing and sales engagement processes.

Question: What are the features of Marketo?

Answer: Marketo offers a wide range of features designed to help companies improve their sales and marketing engagement performance, including lead scoring and nurturing, automation, email and web marketing, consumer insights and analytics, and social media marketing.

Question: How much does Marketo cost?

Answer: Marketo offers three different pricing packages, depending on the size of your organization and the features you need. Prices range from $945/month up to $3,400/month.

Question: Does Marketo offer any free trials?

Answer: Yes, Marketo offers a free trial for up to 30 days for those interested in testing out the product.

Question: How does Marketo help with lead scoring and nurturing?

Answer: Marketo’s lead scoring and nurturing process helps organizations identify and nurture their best leads, by allowing them to score and prioritize leads based on individual behavior and to trigger emails, or other automated marketing campaigns, that are geared towards nurturing those leads.

Question: How is Klaviyo different from other email marketing solutions?

Answer: Klaviyo is the only email marketing solution that uses customer data profiles to automate segment-level campaigns and deliver personalized email experiences at scale. It provides advanced segmentation and data insights to deliver highly-targeted email campaigns, as well as single opt-in sign-up, in-app sign-ups, and other powerful customer acquisition tools.

Question: Does Klaviyo integrate with my store’s platform?

Answer: Yes, Klaviyo integrates with the most popular ecommerce platforms and CRMs, including Shopify, BigCommerce, Square, Magneto, WooCommerce, Salesforce, and more.

Question: How do I use Klaviyo to build email lists?

Answer: Klaviyo provides several easy-to-use list building tools, such as single opt-in campaigns and in-app sign-ups. You can also use our Integrations with other platforms and CRMs to sync existing contact lists and acquire new contacts through custom forms.