Marketo vs Mailshake

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Marketo and Mailshake. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Marketo logo


Pricing: Marketo pricing can vary depending on your specific needs and requirements.


Mailshake logo


Pricing: Sure, Mailshake offers four pricing plans: 1. "Email Outreach" plan costs $59/user/month when billed annually ($69/user/month when billed monthly) and includes email sequencing, personalization and automation for up to 2,500 recipients per month. 2. "Sales Engagement" plan costs $99/user/month when billed annually ($119/user/month when billed monthly) and includes features such as reply detection and follow-up prioritization for up to 7,500 recipients per month. 3.


Marketo vs Mailshake Highlights

Marketo and Mailshake are both marketing automation platforms with different areas of focus. Marketo is a more comprehensive B2B marketing automation platform that offers a variety of features such as lead management, email marketing, analytics, CRM integration, social media marketing, and website visitor tracking. It is designed for enterprise-level businesses with complex marketing needs.

On the other hand, Mailshake is a simpler platform that focuses primarily on email marketing and sales outreach. It offers features such as personalized email campaigns, automated follow-ups, and integration with popular CRM tools. It is designed for smaller businesses and startups looking for an easy-to-use platform to help them generate leads and manage their sales outreach efforts.

In summary, while both Marketo and Mailshake are marketing automation platforms, they differ in terms of complexity, features, and target audience. Marketo is best suited for enterprise businesses with advanced marketing needs, while Mailshake is ideal for small businesses looking for a simpler email marketing and sales outreach solution.

Marketo vs Mailshake Pros

Marketo Pros

  • Pros for Marketo compared to Mailshake:
  • Marketo offers advanced marketing automation capabilities, including lead nurturing, scoring, and segmentation.
  • Marketo allows for personalized email campaigns based on the recipient's behavior and engagement with your brand.
  • Marketo integrates with a wide range of third-party tools, making it easy to manage your entire marketing workflow from a single platform.
  • Marketo provides in-depth analytics and tracking, enabling you to monitor your campaigns' performance and optimize your strategies accordingly.
  • Marketo has a robust feature set for managing and scaling large marketing operations.
  • Marketo offers more advanced reporting and analytics options than Mailshake, making it easier to analyze and optimize campaigns.
  • Marketo has a larger user community and more comprehensive support options than Mailshake, providing more resources for troubleshooting and training.

Mailshake Pros

  • Pros of Mailshake:
  • It is a simple and user-friendly platform that is easy to navigate for beginners.
  • It allows easy integration with various CRMs, making it easier to manage contacts.
  • It provides an easy-to-use email outreach tool that allows users to create personalized email campaigns.
  • The platform includes features such as follow-up reminders and analytics to help users track the success of their campaigns.
  • Mailshake offers affordable plans for small businesses and startups, making it accessible to those with limited budgets.
  • Pros of Marketo:
  • It is a comprehensive marketing automation platform that offers a wide range of features for managing leads, creating campaigns, and measuring results.
  • Marketo's robust analytics capabilities allow users to track the effectiveness of their campaigns and optimize them for better results.
  • The platform provides advanced lead scoring and nurturing features that help users target the right prospects at the right time.
  • Marketo offers customizable landing pages and forms to help users capture leads and build their email lists.
  • It provides seamless integration with various CRMs, making it easier to manage contacts and sales.

Marketo vs Mailshake Cons

Marketo Cons

  • Marketo can be more complex and difficult to navigate for beginners
  • Marketo may require more time and resources to set up and manage
  • Marketo can be more expensive, especially for smaller businesses
  • Marketo may have a steeper learning curve and require more training for users
  • Mailshake has more straightforward and user-friendly interface compared to Marketo.

Mailshake Cons

  • Mailshake has limited marketing automation capabilities compared to Marketo
  • Mailshake lacks advanced segmentation and personalization features
  • Mailshake does not have a native CRM integration
  • Mailshake has limited reporting and analytics options compared to Marketo
  • Mailshake is primarily focused on outbound email marketing, whereas Marketo offers a more comprehensive suite of marketing automation tools

Marketo & Mailshake Hyperise Integrations

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Mailshake uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailshake makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailshake integration diagram
  • First name
  • Last name
  • Business name

Mailshake Integration Guide

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Marketo and Mailshake Frequently Asked Questions

Question: What is Marketo?

Answer: Marketo is a marketing automation platform that helps businesses manage and automate their marketing campaigns, lead generation, and engagement with customers.

Question: What are the features of Marketo?

Answer: Marketo offers features such as email marketing, landing pages, lead management, CRM integration, analytics, and social media marketing.

Question: How is Marketo different from other marketing automation platforms?

Answer: Marketo stands out due to its user-friendly interface, powerful automation capabilities, and robust analytics reporting features. It offers a wide range of integrations with commonly used CRM software and other marketing tools.

Question: Can Marketo be used for small businesses?

Answer: Marketo is suitable for businesses of all sizes, but its advanced features and higher pricing tiers may make it more suitable for medium to large-sized organizations.

Question: What integrations does Marketo offer?

Answer: Marketo integrates with popular CRM software such as Salesforce, Microsoft Dynamics, and SugarCRM, as well as other marketing tools like Google AdWords, Eventbrite, and Hootsuite.

Question: Does Marketo offer training and support?

Answer: Yes, Marketo provides resources such as documentation, training videos, webinars, and a community forum. Additionally, they offer a support team available via phone or email to assist with inquiries.

Question: What is Mailshake?

Answer: Mailshake is an outreach and email automation platform for sales, marketing, and PR professionals. It helps users reach out to potential customers and clients through personalized email campaigns, cold calling, and social media.

Question: How do I get started with Mailshake?

Answer: You can sign up for Mailshake by visiting their website and creating an account. Once you've signed up, you can start creating email campaigns, calling campaigns, and social media campaigns.

Question: Can I import my existing contact lists into Mailshake?

Answer: Yes, you can import your existing contact lists into Mailshake. You can either upload a CSV file or connect your Mailshake account to other platforms like Salesforce, HubSpot, or Google Sheets.

Question: Does Mailshake support A/B testing?

Answer: Yes, Mailshake supports A/B testing. You can test different subject lines, email content, and sender names to see which variations perform better.

Question: Which email providers does Mailshake integrate with?

Answer: Mailshake integrates with a variety of email providers, including Gmail, G Suite, Office 365, and Microsoft Exchange.

Question: How secure is Mailshake?

Answer: Mailshake takes security very seriously and uses industry-standard encryption and security protocols to keep your data safe. They also offer two-factor authentication and other security measures to protect your account.

Question: Can I schedule follow-up emails in Mailshake?

Answer: Yes, you can schedule follow-up emails in Mailshake. You can set up automated follow-up sequences to ensure that your emails are delivered at the right time to maximize their impact.

Question: Does Mailshake offer customer support?

Answer: Yes, Mailshake offers customer support via email, phone, and chat. They also have a knowledge base and community forum to help users get answers to their questions.