InfluencerSoft is a marketing platform designed to leverage influencer marketing to help brands and businesses reach their target audiences. It allows users to identify, engage and measure their influencers performance in real-time. Marketo, on the other hand, is a marketing automation platform designed to increase productivity and eliminate manual tasks for marketing teams. It allows for planning, scheduling, optimization, and measurement across marketing channels and campaigns. The key difference between the two platforms is that Marketos focus is on automation and efficiency, while InfluencerSofts is on leveraging influencer relationships and engagement. While both can provide substantial value, the key distinction between them is that InfluencerSoft works to form strategic partnerships with influencers, while Marketo is focused on automation of the marketing process.