Klaviyo vs Marketo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and Marketo. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo offers a free plan with unlimited emails for up to 500 contacts. after that their pricing plans start from $20/month for up to 5,000 contacts, with plans going up from there to include advanced features like A/B testing, segmentation, and personalized content. Klaviyo also offers enterprise solutions for organizations with higher volumes.


Marketo logo


Pricing: Marketo pricing is tailored to each customer's specific needs. Pricing can vary depending on multiple factors such as the size of the business and its scalability needs, feature sets, and implementation resources. Marketo does offer both subscription and transactional pricing models. Subscription pricing models are based on the number of active users, contacts, and features needed. Transactional pricing models allow customers to pay as they use.

Klaviyo vs Marketo Highlights

Klaviyo and Marketo are two distinct marketing automation platforms that have been used successfully by many businesses. While both offer solutions for managing customer relationships and automating marketing campaigns, there are several key differences between the two systems.

Klaviyo focuses more on email marketing than Marketo, specifically with their email automation tools and their robust ability to segment customers into different lists. Marketo, on the other hand, offers more general marketing automation capabilities, such as lead scoring and lead management solutions.

Both systems are designed to help businesses nurture customer relationships, however Klaviyo has advanced integration with eCommerce platforms, allowing businesses to create highly targeted campaigns based on customer purchase history and browsing behavior. Marketo also offers eCommerce solutions, but they are not as comprehensive as Klaviyo's.

Klaviyo is also more cost-effective than Marketo, as it is priced mostly per email sent, whereas Marketo is typically a more expensive monthly subscription. This can make Klaviyo more attractive for businesses with lower budgets.

Overall, Klaviyo and Marketo are both powerful marketing automation solutions that can help businesses boost sales and customer relationships. However, each platform is tailored to different types of users, and businesses must weigh the pros and cons of each before making their decision.

Klaviyo vs Marketo Pros

Klaviyo Pros

  • Intuitive user experience: Klaviyo has a user-friendly interface, which makes it easy to use and quickly deploy campaigns.
  • Automatic segmentation: Klaviyo is able to automatically segment customers based on their behaviors and preferences.
  • Powerful integrations: Klaviyo offers an array of powerful integrations with other marketing platforms, such as Shopify and WooCommerce, allowing for automation of marketing activities.
  • Advanced analytics: Klaviyos analytics features enable users to track customer engagement with their emails, create custom reports, and get insights into customer behavior.
  • Automation features: Klaviyo offers its users automated emails, popup notifications, and more, allowing for maximum efficiency.
  • Customizable templates: Klaviyo provides customizable email marketing templates that you can easily personalize to your own brand.
  • Real-time data: Klaviyos data visualizations give you a snapshot of customer performance and interaction in real-time.
  • Cost-effective: Klaviyo is one of the most cost-effective platforms for small to mid-sized businesses.

Marketo Pros

  • Marketo
  • Comprehensive marketing automation suite that allows users to segment contacts, track and reach out to leads, and set up automated campaigns
  • Automates highly personalized email campaigns
  • Multi-channel social media marketing capabilities
  • Robust tracking and reporting tools
  • Ability to integrate with third-party software
  • Extensive library of marketing resources to support users
  • Dedicated customer support team

Klaviyo vs Marketo Cons

Klaviyo Cons

  • Klaviyos customer support team is smaller and slower to respond than Marketo's
  • Klaviyos intuitive editor can be challenging to use and is not as feature rich as Marketo's
  • Klaviyo is only compatible with a limited number of third-party integration services compared to Marketo
  • Klaviyos user interface is less visual and a little harder to use than Marketo's
  • Klaviyos email drafting process is less automated and requires more time than Marketo's

Marketo Cons

  • Higher price point compared to Klaviyo
  • Limited ability to execute multi-step automation compared to Klaviyo
  • No product recommendation feature compared to Klaviyo
  • Less user-friendly compared to Klaviyo
  • Difficult setup compared to Klaviyo
  • More basic reporting capabilities compared to Klaviyo
  • Less comprehensive list segmentability compared to Klaviyo
  • Fewer features for personalization and testing compared to Klaviyo

Klaviyo & Marketo Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Other Klaviyo & Marketo Marketing Automation platform comparisons

View all Platform Comparisons

Klaviyo and Marketo Frequently Asked Questions

Question: What is Klaviyo?

Answer: Klaviyo is an email marketing and marketing automation platform designed to help online businesses maximize the value of their customer relationships. It integrates with store platforms to track customer behavior and help segment audiences, and enables businesses to automatically send targeted emails and SMS messages to customers based on customer activity.

Question: How does Klaviyo work?

Answer: Klaviyo enables businesses to connect customers across channels and better understand their individual preferences, behaviors, and buying histories. Klaviyo tracks customer activity from any website or app, stores this data in customer profiles, and helps businesses send automated emails and text messages in response to customer behavior.

Question: What types of businesses use Klaviyo?

Answer: Klaviyo is designed for ecommerce businesses, including those selling products, services, and digital goods. With an intuitive dashboard and relevant segmentation, Klaviyo helps businesses of all sizes grow and nurture their relationships with customers across all channels.

Question: Does Klaviyo work with Shopify?

Answer: Yes. Klaviyo integrates directly with Shopify, allowing businesses to easily sync customer data, create automated email campaigns and push notifications, and use pre-built Klaviyo templates to quickly design unique and engaging email messages.

Question: What is Marketo?

Answer: Marketo is a leading marketing automation platform designed to help modern marketers engage and convert their prospects into customers.

Question: How does Marketo help me generate leads?

Answer: Marketo provides powerful marketing automation tools that enable marketers to track, nurture and convert prospects into customers. This can be done through engaging email campaigns, scoring leads, lead nurturing, dynamic segmentation and more.

Question: What is Marketing Automation?

Answer: Marketing automation is a system that enables marketers to automate, measure and optimize their lead generation, nurture and conversion efforts. Marketo provides marketing automation tools that help marketers engage and nurture prospects, segment leads, and drive conversions.

Question: What are the benefits of using Marketo?

Answer: Marketo provides a suite of powerful tools to help marketers engage prospects, nurture leads, and convert them into customers. It accelerates lead generation and conversion, simplifies lead management and scoring, enables segmentation and personalization, and provides predictive analytics and insights.

Question: What features does Marketo have?

Answer: Marketo includes features such as lead scoring, lead nurturing, dynamic segmentation, email automation, analytics, forms, and reporting, just to name a few.