SalesLoft vs Marketo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of SalesLoft and Marketo. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

SalesLoft logo


Pricing: SalesLoft's pricing structure is based on the features and level of support you require. There are four pricing plans available: 1. Free - This plan offers basic features, including email tracking, activity tracking, and a limited number of integrations. 2. Team - Starting at $125/User/Month billed annually, this plan expands on the free plan with additional features such as call dialer, call recording, and task automation. 3.



Marketo logo


Pricing: Marketo offers a range of pricing plans based on the needs and size of the business. The basic plan, which includes email marketing, lead nurturing, landing pages, and basic reporting, starts at $895 per month with an annual contract. The standard plan, which adds features like advanced lead scoring, website personalization, and engagement insights, starts at $1,795 per month.

SalesLoft vs Marketo Highlights

SalesLoft and Marketo are two popular software platforms used in sales and marketing. While both platforms focus on lead generation, there are significant differences between them.

SalesLoft is a sales engagement platform that is designed to help sales teams streamline their sales processes. It provides tools for email automation, call tracking and analytics, and sales coaching. Sales teams can use SalesLoft to create personalized sales strategies, develop targeted outreach campaigns, and manage their sales pipelines more effectively.

Marketo, on the other hand, is a marketing automation platform that provides a range of marketing tools for lead generation, email marketing, and campaign management. The platform is designed to help marketing teams create personalized marketing campaigns, optimize their marketing strategies, and measure their results.

One key difference between SalesLoft and Marketo is the focus of their tools. SalesLoft is primarily focused on helping sales teams streamline their sales processes, while Marketo is focused on helping marketing teams optimize their marketing efforts.

Another key difference is the types of analytics and reports provided by each platform. SalesLoft provides detailed analytics on sales performance, including call and email data, while Marketo provides insights into lead generation and marketing campaign performance.

Ultimately, the choice between SalesLoft and Marketo will depend on the specific needs of your sales or marketing team. SalesLoft may be a better fit for teams focused on sales, while Marketo may be a better fit for teams focused on marketing.

SalesLoft vs Marketo Pros

SalesLoft Pros

  • SalesLoft has a more user-friendly interface compared to Marketo, making it easier for users to navigate and use the platform.
  • SalesLoft has advanced features such as sales engagement analytics that enable users to track the effectiveness of their sales activities and make informed decisions.
  • SalesLoft provides better support and customer service compared to Marketo, with quick response times and personalized assistance.
  • SalesLoft is more affordable than Marketo, making it a better option for small businesses and startups with smaller budgets.
  • SalesLoft has a dedicated mobile app for iOS and Android which allows users to manage leads and opportunities on the go.
  • SalesLoft has a more flexible pricing structure compared to Marketo, allowing users to customize their plans based on their specific needs and requirements.

Marketo Pros

  • Pros for Marketo compared to Salesloft:
  • Marketo is a more comprehensive marketing automation platform. It offers a wide range of features, including lead management, email marketing, website personalization, and mobile engagement, to name a few.
  • Marketo has an intuitive interface that makes it easy for users to navigate through the platform and perform different tasks effectively.
  • Marketo offers robust analytics and reporting tools that help users monitor the success of their marketing campaigns and make data-driven decisions to improve their performance.
  • Marketo is ideal for businesses with complex marketing needs and large customer bases.
  • Marketo integrates seamlessly with different platforms and third-party applications, making it easy for users to share data across different systems.
  • Marketo offers enterprise-grade security features that protect sensitive data and help prevent cyber-attacks.
  • Marketo provides excellent customer support, with a dedicated team of experts who are available to help users with any queries or technical issues.

SalesLoft vs Marketo Cons

SalesLoft Cons

  • Limited integrations with other software platforms.
  • Higher pricing compared to other sales engagement platforms.
  • Steep learning curve for users who are new to the platform.
  • No account-based marketing functionality.
  • Email deliverability issues reported by some users.
  • Limited options for customization and personalization of outreach messages.

Marketo Cons

  • Cons of Marketo compared to Salesloft:
  • Marketo is more expensive than Salesloft
  • Marketo has a steeper learning curve and requires more training
  • Marketo's interface can be overwhelming and cluttered compared to Salesloft's streamlined interface
  • Marketo's reporting and analytics features are not as user-friendly as Salesloft's
  • Marketo does not have the same level of integration options as Salesloft, particularly with CRM systems like Salesforce.

SalesLoft & Marketo Hyperise Integrations

SalesLoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SalesLoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SalesLoft integration diagram
  • First name
  • Last name
  • Business name
  • Category
  • City

SalesLoft Integration Guide

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

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SalesLoft and Marketo Frequently Asked Questions

Question: How do I get started on SalesLoft?

Answer: Sign up for a free trial or contact our sales team to discuss which plan is right for you.

Question: Does SalesLoft have a mobile app?

Answer: Yes, SalesLoft offers a mobile app for both iOS and Android devices.

Question: What are SalesLoft’s pricing plans?

Answer: SalesLoft offers a variety of pricing plans to meet the needs of your organization. Visit our website for more information.

Question: Is SalesLoft secure?

Answer: Yes, SalesLoft is designed to be highly secure with data privacy, security protocols, and multi-factor authentication.

Question: What is Marketo?

Answer: Marketo is a marketing automation software platform designed to help businesses automate their marketing campaigns and improve engagement with targeted audiences.

Question: What features does Marketo offer?

Answer: Marketo offers a range of features including lead management, email marketing, campaign management, revenue attribution, AI-powered insights, and analytics.

Question: How much does Marketo cost?

Answer: Marketo's pricing varies based on the size and needs of your business. You can request a quote from Marketo's website.

Question: Is Marketo easy to use?

Answer: Marketo has a user-friendly interface but it may take some time to learn how to use all the software's features effectively. Marketo offers training and resources to help users get up to speed quickly.

Question: What integrations does Marketo offer?

Answer: Marketo offers integrations with a range of platforms including Salesforce, Microsoft Dynamics, Adobe Experience Manager, and many more.

Question: Is Marketo only for enterprise businesses?

Answer: No, Marketo offers solutions for businesses of all sizes, including small and mid-sized businesses.

Question: Can Marketo help with social media marketing?

Answer: Yes, Marketo offers social media management and tracking features to help businesses improve their social media marketing efforts.