Mailchimp vs. Marketo: Which is the Better Marketing Tool?
Mailchimp and Marketo are both marketing tools that help companies to handle their email marketing, lead generation, email list building, and other forms of digital communication with customers. They have many similarities but also some differences. The following comparison will cover what each tool does well in order to help you decide which one is best for your company.
Every company needs a way to connect with their customers. For some, social media will be enough for them, but others need a more personalized approach depending on the kind of business that they have and the kind of customers that they are targeting.
For those companies that need a more personalized approach, then Marketo may be the better choice because it allows you to manage multiple lists for different customers in one place, unlike with mailchimp where you would need separate lists.
With Marketo's ability to create individualized messages for each customer based on their interests and previous purchases, a company can make a big impact with its emails even if it is sending out only a few per month.