Mailchimp vs Marketo
Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.
In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and Marketo. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations
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Marketo
Pricing: Pricing starts from $895 per month
Mailchimp vs Marketo Highlights
Mailchimp vs. Marketo: Which is the Better Marketing Tool?
Mailchimp and Marketo are both marketing tools that help companies to handle their email marketing, lead generation, email list building, and other forms of digital communication with customers. They have many similarities but also some differences. The following comparison will cover what each tool does well in order to help you decide which one is best for your company.
Every company needs a way to connect with their customers. For some, social media will be enough for them, but others need a more personalized approach depending on the kind of business that they have and the kind of customers that they are targeting.
For those companies that need a more personalized approach, then Marketo may be the better choice because it allows you to manage multiple lists for different customers in one place, unlike with mailchimp where you would need separate lists.
With Marketo's ability to create individualized messages for each customer based on their interests and previous purchases, a company can make a big impact with its emails even if it is sending out only a few per month.
Mailchimp vs Marketo Pros
Mailchimp Pros
- MailChimp has a free plan up to 2000 subscribers.
- Marketo offers personalized conversations with each of your customers, instead of using one generic message for everyone.
- Market offers monthly plans that fit different company needs.
Marketo Pros
- Marketo has a larger user base and therefore a larger customer base to market to.
- Marketo offers personalized conversations with each of your customers, instead of using one generic message for everyone.
- Marketo has monthly plan options for businesses with different needs.
Mailchimp vs Marketo Cons
Mailchimp Cons
- When you reach the 2000 subscriber limit on MailChimp's free plan, you have to pay for it. This makes it an ongoing expense while Marketo is only a one time fee per month until you cancel.
Marketo Cons
- Marketo has a monthly fee, unlike MailChimp which is free up to 2000 subscribers
- MailChimp allows you to manage multiple lists for different customers in one place, instead of using one generic message for everyone.
- MailChimp does not have an ongoing fee, unlike Marketo's monthly fee
Mailchimp & Marketo Hyperise Integrations
Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.
- Using business Email passed from Mailchimp, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
Mailchimp Integration Guide
Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.
Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.
- Using business Email passed from Marketo, Hyperise is able to enrich business logo and website screenshots. In some cases, with a business Email we're also able to enrich profile images, subject to the business email having a publicly available profile.
- Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
- Business name
- Job title
Marketo Integration Guide
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