Marketo vs Mailjet

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Marketo and Mailjet. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Marketo logo


Pricing: Marketo offers multiple pricing plans for their marketing automation solutions. The cost varies depending on the features, functionalities, and the number of contacts you need to manage in your database. Here's a summary of Marketo's pricing plans: 1. Basic Plan: This plan starts at $895 per month and includes annual subscription fees. It includes features such as email marketing, landing pages, lead management, and basic reporting. This plan is suitable for small businesses or startups with a limited number of contacts.


Mailjet logo


Pricing: Mailjet offers a variety of pricing plans for different email sending needs. The plans are as follows: 1. Free Plan: Allows for up to 6,000 emails per month with a limit of 200 emails per day. 2. Basic Plan: Starts at $9.65 per month and allows for up to 30,000 emails per month. 3. Premium Plan: Starts at $20.

Marketo vs Mailjet Highlights

Marketo and Mailjet are both marketing automation platforms that offer extensive email marketing capabilities. However, there are some key differences between these two platforms.

Marketo is designed for enterprise-level businesses and offers a wide range of marketing automation tools, including lead management, email marketing, social media marketing, and analytics. It also has powerful integrations with CRM and other third-party systems. On the other hand, Mailjet is more suitable for small and medium-sized businesses and offers email marketing tools and transactional email solutions.

Marketo's pricing is higher compared to Mailjet, with plans starting at $1,000 per month. Mailjet's pricing is more affordable, with plans starting at $65 per month.

Marketo is known for its sophisticated targeting and segmentation capabilities and its ability to deliver personalized content. Mailjet offers similar features but focuses more on transactional emails and A/B testing.

Marketo's learning curve can be steep, and it may require some technical expertise to set up and use. Mailjet, on the other hand, is more user-friendly and offers simple drag-and-drop email building tools.

Overall, Marketo is a powerful platform for enterprise-level marketers who need advanced marketing automation tools and sophisticated segmentation capabilities. Mailjet is a great option for smaller businesses that need an affordable email marketing solution that's easy to use.

Marketo vs Mailjet Pros

Marketo Pros

  • Pros of Marketo Compared to Mailjet:
  • Robust Marketing Automation: Marketo offers a much more comprehensive marketing automation solution with more advanced features and workflows.
  • Integration Capabilities: Marketo has a plethora of integrations with other marketing platforms, software, and APIs, making it easier to connect your marketing stack.
  • Advanced Analytics and Reporting: Marketo provides detailed analytics and reporting, allowing you to measure the effectiveness of each campaign and make data-driven decisions.
  • Personalization Capabilities: Marketo allows for advanced personalized experiences for individual users, making your marketing messages more relevant.
  • Lead Management: Marketo excels in lead management, providing comprehensive lead scoring, nurturing, and qualification capabilities.
  • Large Enterprise Solution: Marketo is a highly scalable software solution suitable for large enterprises with more complex marketing operations.
  • Easy-to-Use Interface: Marketos interface is user-friendly and intuitive, reducing the learning curve and improving overall efficiency.

Mailjet Pros

  • Mailjet offers a more affordable pricing model compared to Marketo.
  • Mailjet has an intuitive email design interface, making it easy for users to create professional-looking emails without coding skills.
  • Mailjet offers a user-friendly email tracking system that provides real-time analytics on email opens, clicks, and geographic locations of recipients.
  • Mailjet offers A/B testing for its users to test different email versions and optimize their email campaigns.
  • Mailjet integrates with over 100 different apps and platforms, making it easy to connect with other tools.
  • Mailjet offers a dedicated IP address option, which can improve email deliverability and reputation.
  • Mailjet allows users to set up automated emails, including welcome emails, abandoned cart emails, and transactional emails.
  • Mailjet offers a collaborative email editing feature, allowing teams to work together on designing and scheduling emails.

Marketo vs Mailjet Cons

Marketo Cons

  • Marketo is more expensive than Mailjet.
  • Marketo has a steeper learning curve and requires dedicated training.
  • Marketo may be too complex for small businesses with simple email marketing needs.
  • Marketo's reporting features can be overwhelming and difficult to navigate without a technical background.
  • Marketo's customer support is known to be slow and unresponsive at times, compared to Mailjet's responsive support team.
  • Marketo has limited integrations with other platforms, while Mailjet integrates easily with over 100 different systems.
  • Marketo lacks personalization capabilities in its email marketing, while Mailjet offers a variety of personalization features.
  • Marketo's automation features can be daunting to set up and may require specialized expertise.

Mailjet Cons

  • Mailjet does not have advanced lead nurturing capabilities like Marketo.
  • Mailjet does not have the ability to score and prioritize leads like Marketo.
  • Mailjet does not have a dedicated marketing automation feature like Marketo.
  • Mailjet's reporting and analytics are not as robust as Marketo's.
  • Mailjet does not integrate with as many third-party apps and tools as Marketo.
  • Mailjet's customer support may not be as responsive or knowledgeable as Marketo's.
  • Mailjet does not offer as much customization and flexibility as Marketo.

Marketo & Mailjet Hyperise Integrations

Marketo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Marketo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Marketo integration diagram
  • First name
  • Last name
  • Using business Website passed from Marketo, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Job title

Marketo Integration Guide

Mailjet uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailjet makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailjet integration diagram
  • First name
  • Country

Mailjet Integration Guide

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Marketo and Mailjet Frequently Asked Questions

Question: What is Marketo?

Answer: Marketo is a cloud-based marketing automation platform designed to help businesses automate their marketing and sales workflows, analytics, and customer engagement across channels.

Question: What are the key features of Marketo?

Answer: Marketo features include email marketing, lead scoring, segmentation, campaign management, social media marketing, reporting and analytics, and website personalization.

Question: Can Marketo integrate with other tools and platforms?

Answer: Yes, Marketo offers several integrations with various marketing technologies, including CRM systems, social media platforms, and analytics tools.

Question: How much does Marketo cost?

Answer: Marketo pricing varies depending on the plan and features you select. You can get a custom quote from Marketo's sales team.

Question: Is Marketo easy to use?

Answer: Marketo has a user-friendly interface and offers resources to help customers set up and use the platform effectively. However, it may take some time to learn all the features and capabilities of the platform.

Question: Does Marketo offer training and support?

Answer: Yes, Marketo offers training courses, webinars, and certification programs for customers. They also provide technical support via phone, email, and chat.

Question: What is Mailjet?

Answer: Mailjet is a cloud-based email service provider that allows businesses to send emails to their subscribers.

Question: What features does Mailjet offer?

Answer: Mailjet offers a variety of features including email design tools, contact management, marketing automation, A/B testing, and detailed analytics.

Question: How much does Mailjet cost?

Answer: Mailjet offers multiple pricing plans, including a free plan for up to 6,000 emails per month. Paid plans start at $65/month for up to 30,000 emails per month.

Question: Is Mailjet easy to use?

Answer: Yes, Mailjet is designed to be user-friendly and intuitive. The drag-and-drop email builder makes it easy to create emails without any coding experience.

Question: Does Mailjet offer customer support?

Answer: Yes, Mailjet provides 24/7 customer support via email, phone, and live chat. They also have an extensive knowledge base and video tutorials to help users get started.

Question: Is Mailjet a secure platform?

Answer: Yes, Mailjet takes security very seriously and uses industry-standard practices to keep user data safe. They are GDPR compliant and offer two-factor authentication for added security.