Apollo.io vs Salesforce

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and Salesforce. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: Apollo is a marketing automation platform that offers three pricing plans: Starter, Growth, and Enterprise. The Starter plan starts at $2,000 per year and includes key marketing automation features such as email marketing, landing pages, forms, and contact management. The Growth plan starts at $5,000 per year and includes additional features such as lead scoring and nurturing, automated workflows, and reporting and analytics.


Salesforce logo


Pricing: Salesforce offers a variety of pricing plans for their CRM platform. Here is a brief summary: 1. Essentials: Starting at $25/user/month, this plan is designed for small businesses with basic CRM needs. 2. Professional: Starting at $75/user/month, this plan offers more advanced features for mid-sized companies. 3. Enterprise: Starting at $150/user/month, this plan is for large businesses with complex sales processes. 4.

Apollo.io vs Salesforce Highlights

The main difference between Apollo, a Marketing Automation platform, and Salesforce, a CRM platform, is their primary focus. Salesforce is primarily focused on customer relationship management (CRM) and helps businesses manage their customer interactions, sales processes, and customer data. On the other hand, Apollo is a marketing automation platform that enables businesses to automate marketing activities such as email campaigns, lead scoring, and analytics to better target their audience and increase conversions. While both platforms offer similar features to some extent, Salesforce is more focused on sales processes while Apollo emphasizes marketing automation capabilities.

Apollo.io vs Salesforce Pros

Apollo.io Pros

  • Apollo is designed specifically for marketing automation whereas Salesforce is primarily a CRM tool with some marketing automation capabilities.
  • Apollo offers built-in advanced analytics and reporting features for marketing campaigns, whereas Salesforce requires the use of its separate analytics tool, Einstein Analytics.
  • Apollo has a richer set of lead scoring and lead nurturing features built-in as compared to Salesforce.
  • Apollo's user interface is intuitive and user-friendly, which helps marketers manage campaigns with more ease compared to Salesforce.
  • Apollo has robust email marketing automation capabilities with advanced personalization, whereas Salesforces email marketing capabilities are limited.
  • With Apollo, marketers can create and manage sales pipeline within a single platform, which is not possible in Salesforce.
  • Apollo offers an integrated social media management capability, which is not available in Salesforce outright.
  • The pricing for Apollo is generally more cost-effective as compared to Salesforces pricing structure.

Salesforce Pros

  • Salesforce is a comprehensive, all-in-one CRM platform that can handle a wider range of tasks than Apollo Marketing Automation.
  • Salesforce is industry-leading, with a large user base, which means that there is a lot of documentation, support, and resources available to users.
  • Salesforce has a powerful set of data analytics and reporting tools that can give businesses and sales teams the information they need to make informed decisions.
  • Salesforce offers robust integration capabilities, making it easy to connect it to other third-party apps or platforms.
  • Salesforce's platform is scalable and customizable, allowing for businesses to easily add functionality or manage a growing customer base.
  • Salesforce has strong security features, with advanced threat prevention to protect against data breaches.
  • Salesforce offers mobile access, allowing users to access their CRM software anywhere and at any time.
  • Salesforce simplifies customer relationship management by making it easy to track and manage leads, opportunities, and pipeline conversions.

Apollo.io vs Salesforce Cons

Apollo.io Cons

  • Here are some cons of Apollo compared to Salesforce:
  • Limited CRM functionalities Apollo is primarily a marketing automation platform and may lack some of the essential CRM functionalities required for sales management.
  • Steep learning curve Using Apollo may require an extensive learning curve, especially for new users who may find it challenging to navigate through the software and set up their marketing automation workflows.
  • Limited integrations Apollo may have limited integrations with third-party applications, making it difficult to leverage the software's capabilities.
  • Higher cost Apollo may be more expensive than Salesforce, depending on the size of your company and the offerings you require.
  • Limited reporting capabilities Although Apollo provides some basic reporting features, it may lack the more advanced reporting functionalities that are essential for sales and marketing data analysis.

Salesforce Cons

  • Salesforce is primarily a CRM platform, not a dedicated marketing automation tool like Apollo
  • Apollo has a more intuitive interface that is easier to use for marketing automation
  • Apollo has more built-in marketing automation features, such as advanced email marketing and lead scoring
  • Salesforce's pricing can be more expensive than Apollo's, especially for smaller businesses with limited budgets
  • Apollo offers a more comprehensive approach to marketing automation, including social media, SMS, and direct mail, while Salesforce primarily focuses on email marketing and CRM features
  • Apollo offers better support for personalization and segmentation of marketing campaigns, allowing for better targeting of specific audience groups
  • Apollo has a more modern and innovative approach to marketing automation, with features like AI-powered recommendations and predictive analytics not available on Salesforce.

Apollo.io & Salesforce Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

Salesforce uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Salesforce makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Salesforce integration diagram
  • First name
  • Last name
  • Using business Website passed from Salesforce, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Salesforce Integration Guide

Other Apollo.io & Salesforce Marketing Automation platform comparisons

View all Platform Comparisons

Apollo.io and Salesforce Frequently Asked Questions

Question: What is Apollo marketing automation platform?

Answer: Apollo is a marketing automation platform that helps businesses improve their marketing processes through the use of automation. It provides features for lead generation, lead management, email marketing, and analytics.

Question: What are the benefits of using Apollo marketing automation platform?

Answer: Some benefits of using Apollo include increased efficiency and productivity, improved lead scoring and prioritization, personalized and targeted communication with leads, and better insights into campaign performance.

Question: Is Apollo easy to set up and use?

Answer: Yes, Apollo is designed to be user-friendly and simple to set up. It can be easily integrated with other marketing tools and systems, and it provides helpful tutorials and resources for users.

Question: How does Apollo help with lead generation?

Answer: Apollo provides a range of lead generation tools, including contact search, email and phone number verification, and lead enrichment. These tools can help businesses find and target the right prospects for their marketing campaigns.

Question: Can I use Apollo to automate my email marketing campaigns?

Answer: Yes, Apollo provides advanced email marketing features, including the ability to create automated email campaigns based on user behavior and segmentation. It also allows for A/B testing and advanced reporting.

Question: How does Apollo help with lead scoring and prioritization?

Answer: Apollo's lead scoring features allow businesses to assign scores to leads based on their behavior and engagement with marketing content. This helps prioritize leads for follow-up and sales outreach.

Question: Does Apollo provide analytics and reporting features?

Answer: Yes, Apollo provides detailed analytics and reporting features that allow businesses to track the performance of their marketing campaigns, including email opens and clicks, lead engagement, and conversion rates.

Apollo.io vs Salesforce

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Salesforce?

Answer: Salesforce is a leading Customer Relationship Management (CRM) platform that provides businesses with powerful tools to manage customer relationships, track sales, marketing, and service processes, and collaborate with teams.

Question: How much does Salesforce cost?

Answer: Salesforce offers several pricing plans based on the features and functionality you need. The most popular plan is the "Sales Cloud" which starts at $25 per user per month.

Question: How secure is Salesforce?

Answer: Salesforce has a variety of security measures in place to protect your data, including multi-factor authentication, role-based access controls, and SSL encryption. It is also compliant with a number of industry and government regulations.

Question: Can Salesforce integrate with other applications?

Answer: Yes, Salesforce offers a wide range of integration options with other applications such as marketing automation, customer service, and analytics platforms.

Question: What support options are available for Salesforce users?

Answer: Salesforce provides online resources, including tutorials, articles, and videos. They also offer a support portal and a customer community where users can get help from other Salesforce users. For additional support, there is a paid Premier Support option available.