Salesforce vs Klaviyo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Salesforce and Klaviyo. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

Salesforce logo


Pricing: Salesforce offers multiple pricing options to cater to the needs of different businesses. Here's a summary of their pricing: 1. Salesforce Essentials: This is the most basic plan priced at $25 per user per month (billed annually). It offers core CRM features like lead and opportunity management, email integration, and mobile access. 2. Salesforce Professional: This plan costs $75 per user per month (billed annually) and includes additional features like customization, workflow automation, and collaboration tools. 3.


Klaviyo logo


Pricing: Klaviyo offers pricing plans based on the number of contacts/email subscribers you have. Their plans start at $20/month for up to 500 contacts and go up to custom pricing for larger lists. They also offer a free plan for up to 250 contacts with limited features and only email support. Their plans include features such as email marketing, automation, segmentation, A/B testing, and integrations with various ecommerce platforms. Additional fees may apply for SMS marketing and extra features.

Salesforce vs Klaviyo Highlights

Salesforce is a CRM platform that provides comprehensive features for managing sales, marketing, and customer service, targeting businesses of all sizes. Klaviyo, on the other hand, is an email marketing platform that focuses on helping eCommerce businesses target and engage their customers with personalized email campaigns.

One of the key differences between Salesforce and Klaviyo is their target audience. While Salesforce caters to businesses of all sizes, Klaviyo primarily focuses on serving eCommerce businesses. Additionally, Salesforce offers a much broader range of features, including CRM, sales automation, marketing automation, customer service, and more. Klaviyo focuses solely on email marketing and automation, with less emphasis on other customer-facing activities.

Overall, both platforms offer unique strengths and advantages depending on the specific needs and goals of a business. Companies should carefully evaluate their unique requirements and budget to determine which platform meets their needs better.

Salesforce vs Klaviyo Pros

Salesforce Pros

  • Sure, here are some potential pros for Salesforce compared to Klaviyo:
  • Comprehensive CRM functionality: Salesforce has a robust suite of customer relationship management tools built in, which can help businesses to manage and analyze their interactions with customers across multiple touchpoints.
  • Large third-party app ecosystem: Salesforce has been around for a long time and has built up a massive ecosystem of third-party apps and integrations that businesses can use to extend its base functionality.
  • Strong enterprise-level features: Salesforce is widely used by large enterprises, so the platform has a host of features designed to meet the unique needs of these types of organizations. For example, Salesforce's platform can handle complex data models, workflows and automation processes.
  • Advanced reporting and analytics: Salesforce is known for its powerful reporting and analytics capabilities, which can help businesses track key metrics, build custom reports and dashboards, and gain insights into their performance.
  • Extensive sales and lead management: Salesforce is particularly strong when it comes to sales and lead management, with features like lead scoring, pipeline management, and forecasting tools baked in.
  • It's worth noting, of course, that the pros and cons of any platform will depend on a business's specific needs, so it's always important to do your own research and evaluate platforms based on your own requirements.

Klaviyo Pros

  • Klaviyo is more user-friendly, with a clean and simple interface compared to Salesforce's complex and overwhelming interface.
  • Klaviyo has better email marketing capabilities, with advanced segmentation, automation, and personalization options.
  • Klaviyo integrates with multiple e-commerce platforms, including Shopify, Magento, and WooCommerce, making it a better option for online retailers.
  • Klaviyo provides robust analytics and reporting features, allowing businesses to monitor the effectiveness of their campaigns and make data-driven decisions.
  • Klaviyo offers great customer support, with prompt responses and helpful resources available to its users.
  • Klaviyo is generally more affordable than Salesforce, with pricing plans starting at $20/month compared to Salesforce's minimum of $25/month for its basic plan.

Salesforce vs Klaviyo Cons

Salesforce Cons

  • Salesforce is more complex and difficult to navigate compared to Klaviyo, especially for beginners
  • Salesforce is more expensive compared to Klaviyo, especially for small and medium-sized businesses
  • Integrating with other platforms and third-party apps can be time-consuming and require additional resources
  • Salesforce's user interface is less intuitive compared to Klaviyo, which can make it harder for users to find the features they need
  • Salesforce does not offer as many ready-to-use templates and automations compared to Klaviyo, which can require users to create custom solutions from scratch
  • Salesforce's reporting and analytics features can be cumbersome and require additional training to use effectively
  • Salesforce's email marketing capabilities are not as advanced as Klaviyo, which can limit the customization and personalization options for email campaigns.

Klaviyo Cons

  • Klaviyo has limited CRM functionality compared to Salesforce.
  • Sales reporting and dashboards in Klaviyo are not as robust as Salesforce.
  • Some users have reported difficulties in integrating Klaviyo with other software platforms.
  • Klaviyo may not be the best fit for larger businesses with complex marketing and sales needs.
  • The pricing for Klaviyo can be higher than competitors like Salesforce.
  • Klaviyo has limited customization options compared to Salesforce.

Salesforce & Klaviyo Hyperise Integrations

Salesforce uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Salesforce makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Salesforce integration diagram
  • First name
  • Last name
  • Using business Website passed from Salesforce, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • City
  • State
  • Country
  • Zip
  • Phone
  • Category

Salesforce Integration Guide

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

Other Salesforce & Klaviyo CRM platform comparisons

View all Platform Comparisons

Salesforce and Klaviyo Frequently Asked Questions

Question: What is Salesforce?

Answer: Salesforce is a customer relationship management (CRM) platform that helps businesses manage their sales, customer interactions, and marketing campaigns.

Question: What are the key features of Salesforce?

Answer: Salesforce offers a variety of features, including sales management, marketing automation, customer service management, analytics and reporting, collaboration and social networking, and mobile access.

Question: How much does Salesforce cost?

Answer: The cost of Salesforce varies depending on the edition and the number of users. The basic edition, Salesforce Essentials, starts at $25 per user per month, while the most advanced edition, Salesforce Unlimited, can cost over $300 per user per month.

Question: What is the difference between Salesforce Lightning and Classic?

Answer: Salesforce Lightning is the newer, more modern interface for Salesforce, while Classic is the older interface. Lightning offers improved navigation, easier customization, and better performance.

Question: Can Salesforce be customized for my business?

Answer: Yes, Salesforce can be customized to fit the unique needs of your business. You can add custom fields, create custom workflows, and integrate third-party apps to extend the functionality of Salesforce.

Question: Is Salesforce secure?

Answer: Yes, Salesforce is a secure platform that complies with strict data protection regulations. It offers multiple layers of security, including user authentication, encryption, and monitoring.

Question: What kind of support does Salesforce offer?

Answer: Salesforce offers a variety of support options, including online documentation, community forums, email support, and phone support. Customers can also purchase additional support packages for personalized assistance.

Question: How does Salesforce integrate with other applications?

Answer: Salesforce offers a variety of integration options, including pre-built connectors for popular apps like Microsoft Outlook and Google Apps, as well as APIs for custom integrations.

Question: What is Klaviyo?

Answer: Klaviyo is a cloud-based marketing automation platform that helps businesses of all sizes create personalized marketing experiences through email, SMS, social media, and web.

Question: What types of businesses use Klaviyo?

Answer: Klaviyo is used by a variety of businesses spanning ecommerce, dropshipping, B2B, and B2C verticals.

Question: What are the main features of Klaviyo?

Answer: Klaviyo offers a range of features such as email marketing, SMS marketing, automated flows, segmentation, A/B testing, reporting/analytics, web tracking, and integrations.

Question: How much does Klaviyo cost?

Answer: Klaviyo's pricing is based on the number of contacts you have in your account. The starting price is free for up to 250 contacts, with paid plans starting from $20/month for up to 500 contacts.

Question: Does Klaviyo integrate with other platforms?

Answer: Yes, Klaviyo has many integrations with popular ecommerce platforms, including Shopify, WooCommerce, Magento, and Bigcommerce. It also integrates with other tools such as Facebook, Google Analytics, and Zapier.

Question: Does Klaviyo have customer support?

Answer: Yes, Klaviyo offers support via email, chat, and phone. They also have a knowledge base with helpful articles and tutorials.

Question: How can I get started with Klaviyo?

Answer: To get started with Klaviyo, you can sign up for a free account on their website. From there, you can get access to their platform and start building your first email campaign or automated flow.