Salesforce is a CRM platform that provides comprehensive features for managing sales, marketing, and customer service, targeting businesses of all sizes. Klaviyo, on the other hand, is an email marketing platform that focuses on helping eCommerce businesses target and engage their customers with personalized email campaigns.
One of the key differences between Salesforce and Klaviyo is their target audience. While Salesforce caters to businesses of all sizes, Klaviyo primarily focuses on serving eCommerce businesses. Additionally, Salesforce offers a much broader range of features, including CRM, sales automation, marketing automation, customer service, and more. Klaviyo focuses solely on email marketing and automation, with less emphasis on other customer-facing activities.
Overall, both platforms offer unique strengths and advantages depending on the specific needs and goals of a business. Companies should carefully evaluate their unique requirements and budget to determine which platform meets their needs better.