Apollo.io vs MixMax

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and MixMax. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: The Apollo Marketing Automation platform offers three pricing plans: 1) Starter plan which costs $500 per month and offers up to 50,000 contacts, unlimited emails, and basic features like email automation, list segmentation, and analytics. 2) Growth plan which costs $1,000 per month and includes all the features of the Starter plan plus advanced features like lead scoring, dynamic content, and A/B testing.


MixMax logo


Pricing: Mixmax offers three pricing plans for its email marketing platform: 1. Free Plan: This plan is completely free and includes basic email scheduling features, Salesforce integration, and email tracking for up to 10 emails per month. 2. Growth Plan: This plan is priced at $9 per user per month, billed annually. It includes unlimited email tracking, email scheduling, and Salesforce integration. Additionally, it offers features such as team templates, automated follow-ups, and calendar scheduling. 3.

Apollo.io vs MixMax Highlights

Apollo and Mixmax are two different types of software platforms, with Apollo being a marketing automation platform and Mixmax being an email marketing platform.

Apollo is designed to help businesses automate their marketing processes, from lead generation to customer communication. It offers tools for email marketing, lead scoring, sales management, and customer relationship management. With its advanced lead tracking and analytics, Apollo helps businesses identify their most promising leads and nurture them with targeted communication and personalized content.

On the other hand, Mixmax is a powerful email marketing platform that enables businesses to send personalized, high-quality emails to their subscribers. Mixmax offers a host of advanced features such as email automation, scheduling, tracking, and analytics. With Mixmax, businesses can easily create and send personalized emails, track their performance, and optimize their campaigns for higher engagement and conversions.

In summary, while both Apollo and Mixmax offer important marketing tools, they serve different purposes. Apollo is focused on full-fledged automation of marketing campaigns, while Mixmax is an email marketing platform dedicated to creating targeted email campaigns.

Apollo.io vs MixMax Pros

Apollo.io Pros

  • Apollo offers advanced lead scoring capabilities, allowing users to prioritize their outreach efforts based on a lead's likelihood to convert.
  • Apollo provides extensive data enrichment features, allowing users to easily add missing contact information and social media profiles to their CRM.
  • Apollo integrates with a wide variety of third-party tools, including Salesforce, HubSpot, and Slack, making it easy to automate workflows across multiple platforms.
  • Apollo offers a wide range of outbound prospecting features, including email outreach, social selling, and phone dialing, all in one platform.
  • Apollo's analytics and reporting features provide users with actionable insights into their prospecting and marketing efforts.
  • Compared to Mixmax, which focuses primarily on email marketing, Apollo provides a broader set of sales and marketing automation tools, making it a more comprehensive solution for businesses looking to streamline their sales cycle.

MixMax Pros

  • Mixmax is a specialized platform designed specifically for email marketing, while Apollo is a more general marketing automation tool.
  • Mixmax offers a variety of powerful email tracking and analytics features that aren't available in Apollo.
  • Mixmax includes tools for advanced email personalization, such as dynamic content and merge tags, which can help increase engagement and response rates.
  • Mixmax has a strong focus on collaboration, with features like shared email templates and shared sequences that make it easy for teams to work together.
  • Mixmax offers integrations with a variety of other tools, such as Salesforce and Slack, which can help streamline workflows and improve productivity.
  • Mixmax offers a sleek and easy-to-use interface that makes it easy for even non-technical users to get started with email marketing.

Apollo.io vs MixMax Cons

Apollo.io Cons

  • Apollo offers limited email marketing features compared to Mixmax.
  • Mixmax has a more user-friendly interface compared to Apollo.
  • Apollo is significantly more expensive than Mixmax for similar features and functionalities.
  • Mixmax allows for more personalized and interactive email campaigns compared to Apollo.
  • Apollo's customer support is reported to be slower and less responsive than Mixmax's support team.

MixMax Cons

  • Mixmax is primarily focused on email marketing, while Apollo offers a broader range of marketing automation tools and features.
  • Mixmax may not be as effective in managing complex marketing campaigns that require multiple channels or touchpoints.
  • Mixmax is more suitable for small to medium businesses, while Apollo is designed to cater to the needs of larger organizations with more sophisticated marketing requirements.
  • Mixmax's pricing plans are limited, with fewer features and functionalities in comparison to Apollo's more robust options.
  • Mixmax may not integrate as seamlessly with other marketing systems or platforms as Apollo, which has a wider range of integrations available.

Apollo.io & MixMax Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

MixMax uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MixMax makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

MixMax integration diagram
  • First name
  • Last name

MixMax Integration Guide

Other Apollo.io & MixMax Marketing Automation platform comparisons

Apollo.io and MixMax Frequently Asked Questions

Question: What is Apollo?

Answer: Apollo is a marketing automation platform that helps businesses automate their marketing tasks, manage their leads, and engage with their customers through personalized messages and campaigns.

Question: What are the key features of the Apollo platform?

Answer: Some key features of Apollo include lead scoring, email marketing, campaign management, sales automation, analytics and reporting, and integrations with other marketing tools.

Question: Can I try out Apollo before purchasing it?

Answer: Yes, you can sign up for a free trial of Apollo. The trial is limited to 14 days and includes access to all of the platform's features.

Question: How does lead scoring work in Apollo?

Answer: Apollo uses a variety of signals to score your leads based on their level of engagement and interest in your product or service. These signals include email opens, clicks, website visits, and form submissions.

Question: Can I use Apollo to integrate with other marketing tools?

Answer: Yes, Apollo integrates with a variety of marketing and sales tools, including CRMs, webinar platforms, and social media networks.

Question: Does Apollo offer any customer support?

Answer: Yes, Apollo offers customer support through email and phone. They also have a knowledge base with articles and tutorials to help you get started with the platform.

Apollo.io vs MixMax

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Mixmax and what does it do?

Answer: Mixmax is an email marketing platform that allows you to manage your email communications more effectively. It offers useful features such as email scheduling, email templates, email automations, and insights such as email open and click-through rates.

Question: How much does Mixmax cost?

Answer: Mixmax offers a range of pricing plans depending on your needs. The plans start at $9 per user per month for the Starter plan, up to $65 per user per month for the Enterprise plan.

Question: Does Mixmax offer a free trial?

Answer: Yes, Mixmax offers a free 14-day trial of their platform. During the trial, you can test out the different features and see if the platform is a good fit for your needs.

Question: Can I integrate Mixmax with other tools?

Answer: Yes, Mixmax integrates with a range of other tools such as Salesforce, Hubspot, and Google Calendar.

Question: Is Mixmax easy to use?

Answer: Yes, Mixmax is designed with a user-friendly interface that makes it easy to use. The platform is also customizable so that you can set up workflows that work for you.

Question: Is Mixmax secure?

Answer: Yes, Mixmax takes security seriously and uses a range of security measures to protect your data. They use SSL encryption and two-factor authentication to ensure that your data is secure.

Question: Does Mixmax offer customer support?

Answer: Yes, Mixmax offers support via email and chat. They also have a comprehensive help center with articles and tutorials to help you get the most out of the platform.