Apollo.io vs Mailchimp

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and Mailchimp. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: Apollo offers flexible pricing for its marketing automation platform based on the specific needs of their clients. However, Apollo does not disclose their pricing on their website. Interested users can reach out to their sales team for a quote or schedule a demo to learn more about their pricing and features.


Mailchimp logo


Pricing: Certainly! Mailchimp's pricing is based on the number of subscribers you have and the features you want to use. Here's a quick summary: - Free plan: allows up to 2,000 subscribers and 10,000 emails per month, but lacks some advanced features such as A/B testing and automation. - Essentials plan: starts at $9.99/month for up to 500 subscribers, and goes up to $79.99/month for 10,000 subscribers.


Apollo.io vs Mailchimp Highlights

The main difference between Apollo and Mailchimp is their focus and capabilities. Apollo is primarily a marketing automation platform that aims to streamline and automate various marketing processes such as lead generation, sales management, and customer engagement. On the other hand, Mailchimp is a well-known email marketing platform that mainly focuses on email marketing campaigns and allows users to create and send mass email campaigns to their subscribers.

While both platforms offer email marketing features, Apollo goes beyond that by providing more advanced marketing automation functionalities such as lead nurturing, lead scoring, and personalized messaging. Additionally, Apollo also offers CRM integrations and sales analytics, which allow businesses to track their sales progress and optimize their marketing strategies.

In contrast, Mailchimp offers a more simple and user-friendly experience for users who only require email marketing features. Mailchimp has a user-friendly interface and provides a range of email marketing templates, making it easy for users to create and send customized email campaigns. Additionally, Mailchimp offers A/B testing, segmentation, and basic marketing analytics to help users optimize their campaigns.

Overall, Apollo is a better fit for businesses that require a robust marketing automation platform with comprehensive tools to manage their entire marketing funnel. On the other hand, Mailchimp is ideal for businesses that only require email marketing features and want a user-friendly interface to manage their email campaigns.

Apollo.io vs Mailchimp Pros

Apollo.io Pros

  • Advanced automation workflows and triggers.
  • A/B testing capabilities for emails and landing pages.
  • Lead scoring and segmentation for targeted campaigns.
  • Integration with Salesforce and other CRMs.
  • Advanced reporting and analytics to track performance metrics.
  • Advanced social media management capabilities.
  • Personalization options for emails and landing pages.
  • SMS messaging capabilities.
  • Dedicated account management for enterprise customers.
  • Multi-user collaboration tools for teams.

Mailchimp Pros

  • Mailchimp is very user-friendly and easy to use, while Apollo can require more technical knowledge.
  • Mailchimp has a free plan for small businesses, while Apollo does not have a free plan.
  • Mailchimp has a wider range of email marketing features, such as newsletter design and list management, while Apollo is more focused on marketing automation workflows.
  • Mailchimp allows for A/B testing of email campaigns, while Apollo does not have this feature built in.
  • Mailchimp provides more integrations with other software tools, such as social media platforms and e-commerce platforms, while Apollo is more focused on integrating with a specific set of tools.

Apollo.io vs Mailchimp Cons

Apollo.io Cons

  • Here are some cons of Apollo compared to Mailchimp:
  • Apollo is primarily focused on B2B marketing automation, while Mailchimp caters to more diverse customer bases.
  • Apollo doesn't have a free plan, while Mailchimp offers a free plan for up to 2,000 contacts.
  • Mailchimp has a more user-friendly interface and is easier to navigate, while Apollo's interface can be complex for some users.
  • Apollo's pricing plans can be relatively expensive for small businesses or startups compared to Mailchimp's pricing.
  • Apollo doesn't offer as many email templates and customization options as Mailchimp does.
  • Mailchimp offers more advanced email marketing features such as A/B testing and automated email sequences, which Apollo may not have.
  • Apollo doesn't have a built-in landing page builder like Mailchimp does, which means users will have to use a third-party tool to create landing pages.

Mailchimp Cons

  • Limited automation options compared to Apollo
  • Does not offer lead scoring and segmentation features
  • Higher pricing for advanced features
  • Limited integrations compared to Apollo
  • Does not offer website visitor tracking and analytics
  • Limited customer support options compared to Apollo

Apollo.io & Mailchimp Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Other Apollo.io & Mailchimp Marketing Automation platform comparisons

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Apollo.io and Mailchimp Frequently Asked Questions

Question: What is the Apollo Marketing Automation platform?

Answer: The Apollo Marketing Automation platform is a tool that helps marketing teams automate their marketing tasks and campaigns. It streamlines marketing processes, saves time, and enhances the effectiveness of the marketing strategies.

Question: What are the features of the Apollo Marketing Automation platform?

Answer: Apollo Marketing Automation platform has features like email marketing, lead generation, lead scoring, CRM integration, landing pages, social media management, lead nurturing, analytics, and reporting.

Question: How does Apollo Marketing Automation platform help my business?

Answer: Apollo Marketing Automation platform helps businesses automate their marketing tasks, which saves time and allows the team to focus on other vital aspects of the business. It also helps improve lead generation, lead nurturing, and lead scoring, which ultimately lead to increased sales and revenue.

Question: Is Apollo Marketing Automation platform easy to use?

Answer: Yes, Apollo Marketing Automation platform is user-friendly and easy to use. It has a clean and simple interface that makes navigation and use very intuitive. The platform also offers adequate training and support resources to facilitate easy usage.

Question: How much does Apollo Marketing Automation platform cost?

Answer: Apollo Marketing Automation platform offers pricing for different business sizes with varying feature sets. The cost of the platform depends on the number of contacts and the features needed. A quote can be obtained by contacting the sales team on the website.

Apollo.io vs Mailchimp

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Mailchimp?

Answer: Mailchimp is an email marketing platform that enables businesses to create and send emails, manage contacts, create landing pages, and run ad campaigns. Users can automate email campaigns and track the performance of their campaigns using the platform.

Question: How much does Mailchimp cost?

Answer: Mailchimp offers different plans depending on the size of your business and your email marketing needs. The platform offers a free plan that allows users to send up to 10,000 emails to 2,000 subscribers. The paid plans start at $99/month for the Essentials plan, $199/month for Standard, and $299/month for the Premium version.

Question: Can I try Mailchimp for free?

Answer: Yes, Mailchimp offers a free plan that allows users to send up to 10,000 emails to 2,000 subscribers. Users can upgrade to a paid plan to access more features.

Question: Is Mailchimp suitable for small businesses?

Answer: Yes, Mailchimp is a great email marketing platform for small businesses. It offers affordable pricing plans, easy-to-use email templates, and automation tools that can help small businesses streamline their email marketing campaigns.

Question: How does Mailchimp maintain email deliverability?

Answer: Mailchimp takes several steps to maintain email deliverability, such as verifying email addresses, sharing email sending reputation, and removing inactive subscribers. The platform also provides users with email deliverability reports that help them identify potential issues and rectify their email campaigns accordingly.

Question: What kind of analytics does Mailchimp provide?

Answer: Mailchimp provides users with an array of email performance metrics, including Open rate, click-through rate, bounce rate, conversion rate, subscriber engagement, and revenue generated from email campaigns. Users can access these metrics through the platform's analytics dashboards.