Apollo.io vs Zoho CRM

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and Zoho CRM. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: Apollo is a marketing automation platform that utilizes artificial intelligence (AI) to help businesses streamline their sales and marketing processes. Apollo provides personalized lead generation, communication automation, and contact management. Apollo’s pricing model is based on a subscription model, and the fees for the software depend on the number of contacts and features included in the plan. The platform offers a free plan, but its features are limited.


Zoho CRM logo

Zoho CRM

Pricing: Zoho offers a variety of pricing plans for their CRM platform, starting from their free plan which includes basic features such as lead and contact management, workflow automation, and mobile app support. Their paid plans start from $12/user/month for their Standard plan, which includes advanced features such as sales forecasting, inventory management, and email integration. Their Professional plan is priced at $20/user/month and includes advanced reporting, scoring rules, and multiple pipelines.

Apollo.io vs Zoho CRM Highlights

Apollo is a platform designed to provide advanced marketing automation features to help businesses automate their marketing campaigns, enhance customer engagement, and increase their ROI. On the other hand, Zoho is primarily a CRM platform that is used for managing customer relationships, tracking sales leads, and improving customer engagement.

While Apollo provides marketing automation tools like email marketing, lead tracking, and analytics to help businesses reach their prospects efficiently, Zoho focuses more on customer relationship management, such as lead capturing and nurturing, pipeline management, sales forecasting, and customer support.

Apollo is suitable for B2B businesses that require a comprehensive marketing automation platform to enhance their marketing strategies, while Zoho is more suitable for businesses that require a CRM platform that provides robust customer and sales management capabilities.

Apollo.io vs Zoho CRM Pros

Apollo.io Pros

  • Apollo offers advanced lead scoring and prioritization features, which allows you to focus on the most promising leads.
  • Apollo has a powerful email tracking feature that provides real-time updates on opens, clicks, and more.
  • Apollo has robust integrations, including with Salesforce, which allows for even more powerful automation and data management.
  • Apollo offers AI-powered insights and recommendations that can help you make data-driven decisions.
  • Apollo has a user-friendly interface that is easy to use, even for those with limited technical knowledge.
  • Apollo offers seamless sales funnel tracking and analysis, making it easier to optimize your sales process.
  • Apollo offers comprehensive reporting and analytics features that allow you to measure the success of your marketing campaigns and strategies.

Zoho CRM Pros

  • Zoho CRM offers a wide range of CRM features, while Apollo is primarily focused on marketing automation
  • Zoho CRM has a highly customizable interface, allowing businesses to tailor the platform to their specific needs
  • Zoho CRM offers mobile app integration, allowing users to access their CRM on-the-go
  • Zoho CRM has a strong focus on customer support, offering helpful resources and support channels for users
  • Zoho CRM has built-in social media management features, allowing businesses to monitor and engage with their social media presence directly in the platform
  • Zoho CRM offers a free trial, allowing businesses to try the platform before committing to a purchase.

Apollo.io vs Zoho CRM Cons

Apollo.io Cons

  • Here are some cons for Apollo compared to Zoho:
  • Limited CRM features: Apollo focuses primarily on marketing automation and lead management, whereas Zoho provides a comprehensive CRM platform with features for sales, marketing, and customer service.
  • Higher cost: Apollo is known to be a more expensive platform, with oftentimes complex pricing structures and higher overall costs than Zoho.
  • Steep learning curve: Apollo's complex interface and advanced features can make it intimidating and difficult for new users to learn and adopt.
  • Limited third-party integrations: Compared to Zoho, Apollo has fewer integrations with other marketing and sales tools, which may limit flexibility and usability for some businesses.
  • Limited customer support: Apollo's customer support can be slow to respond, with some users reporting difficulties in reaching a knowledgeable support representative.

Zoho CRM Cons

  • Limited marketing automation features compared to Apollo
  • Limited customization options for workflow automation
  • Limited integration options with third-party apps and tools
  • Limited reporting and analytics capabilities
  • Less robust lead scoring and nurturing tools
  • Limited email marketing capabilities compared to Apollo
  • Less responsive support and customer service compared to Apollo

Apollo.io & Zoho CRM Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

Zoho CRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Zoho CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Zoho CRM integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from Zoho CRM, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Category
  • Street
  • City
  • State
  • Country
  • Zip

Zoho CRM Integration Guide

Other Apollo.io & Zoho CRM Marketing Automation platform comparisons

Apollo.io and Zoho CRM Frequently Asked Questions

Question: What is Apollo?

Answer: Apollo is a marketing automation platform that uses artificial intelligence and machine learning to help businesses increase their sales.

Question: What features does Apollo offer?

Answer: Apollo offers a range of features including prospecting, email tracking, analytics, lead management, and integrations with other popular tools.

Question: Can I use Apollo for lead generation?

Answer: Yes, Apollo has a robust prospecting tool that allows users to find and connect with potential leads.

Question: How does Apollo help me close more deals?

Answer: Apollo's AI-powered sales platform analyzes your sales data and provides insights and recommendations that allow you to close more deals faster.

Question: Does Apollo integrate with other tools?

Answer: Yes, Apollo integrates with a range of popular tools including Salesforce, HubSpot, and Slack.

Question: Is Apollo easy to use?

Answer: Yes, Apollo is designed with ease-of-use in mind and offers an intuitive interface that makes it easy to navigate and use.

Question: How much does Apollo cost?

Answer: Apollo pricing varies based on the level of features and support that you need. Contact Apollo for more information on pricing.

Apollo.io vs Zoho CRM

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Zoho CRM?

Answer: Zoho CRM is a cloud-based customer relationship management platform that helps businesses of all sizes manage their sales, marketing and customer support activities.

Question: How does Zoho CRM work?

Answer: Zoho CRM allows businesses to capture leads through multiple channels, including email, social media, and web forms. Once captured, lead information is automatically assigned to the appropriate sales rep, and the rep can then begin the sales process. Zoho CRM offers features such as pipeline management, sales forecasting, analytics, and customer support to manage the entire sales cycle.

Question: Can Zoho CRM integrate with other applications?

Answer: Yes, Zoho CRM integrates with a variety of applications, including Google Apps, Microsoft Office, MailChimp, LinkedIn, and more. The platform also offers APIs for custom integrations.

Question: Is Zoho CRM easy to use?

Answer: Yes, Zoho CRM is designed to be user-friendly, with a clean and intuitive interface. The platform offers drag-and-drop customization, allowing users to easily configure the system to their needs without the need for coding or technical expertise.

Question: What is the pricing for Zoho CRM?

Answer: Zoho CRM has a variety of pricing options, starting at $12 per user per month for the Standard plan, up to $100 per user per month for the Ultimate plan. Zoho CRM also offers a free plan for up to 3 users with limited features.