Apollo.io vs OctopusCRM

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and OctopusCRM. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: The pricing for Apollo, a marketing automation platform, is not publicly available on their website. You will have to contact their sales team to get a quote tailored to your specific needs. However, according to third-party sources, Apollo's pricing starts at $500/month for their basic plan and can go up to $5,000/month for their enterprise plan.


OctopusCRM logo


Pricing: Octopus CRM offers three pricing plans: 1. Basic Plan: This plan costs $9.99 per month and includes basic LinkedIn automation features such as profile viewing, personalized connection requests, and follow-up messaging. 2. Professional Plan: This plan costs $29.99 per month and includes all features in the Basic plan as well as automated endorsement and recommendation requests, advanced search filters, and targeted messaging. 3. Premium Plan: This plan costs $69.

Apollo.io vs OctopusCRM Highlights

Apollo is primarily a marketing automation platform that offers a range of features such as lead generation, lead nurturing, and email marketing. It allows businesses to automate their marketing processes and streamline their workflow. On the other hand, OctopusCRM is a LinkedIn automation platform that focuses on helping businesses automate their LinkedIn outreach processes. It helps businesses to find and connect with potential clients on LinkedIn, send personalized messages, and track the performance of their LinkedIn campaigns. While both platforms offer automation solutions, their focus areas and feature sets differ significantly. Apollo is more suitable for businesses looking for a comprehensive marketing automation platform, whereas OctopusCRM is more suited to businesses that rely heavily on LinkedIn for lead generation and outreach.

Apollo.io vs OctopusCRM Pros

Apollo.io Pros

  • Pros for Apollo:
  • Offers a comprehensive suite of features for marketing automation, including email automation, lead scoring, and reporting.
  • Integrates easily with Salesforce and a variety of other CRMs.
  • Offers robust contact data enrichment services, helping sales teams gather valuable insights on prospects.
  • Provides a wide range of tools for managing sales and marketing communications, including email tracking and prospect engagement scoring.
  • Offers personalized content recommendations based on buyer personas and behaviors.
  • Cons for Octopuscrm: As Octopuscrm is not a marketing automation, I cannot provide a cons comparison.

OctopusCRM Pros

  • OctopusCRM is specifically designed for LinkedIn automation, making it more effective and efficient for prospecting and networking on the platform.
  • OctopusCRM offers features such as personalized messages, profile visits, and automated follow-up reminders to help nurture relationships with potential leads.
  • OctopusCRM has a user-friendly interface that is easy to navigate and provides simple drag-and-drop customization options.
  • OctopusCRM is priced lower than Apollo, making it a more affordable option for small businesses and freelance professionals.
  • OctopusCRM offers a 7-day free trial, allowing users to test the platform before committing to a subscription.
  • OctopusCRM provides detailed analytics and performance reports to help users measure the success of their LinkedIn automation efforts.
  • OctopusCRM offers integrations with other useful tools, such as Zapier and Slack, to streamline workflow and increase efficiency.

Apollo.io vs OctopusCRM Cons

Apollo.io Cons

  • Apollo is primarily focused on marketing automation, while OctopusCRM specifically targets LinkedIn automation. So, if you don't need LinkedIn automation, OctopusCRM may not be the ideal solution for all your marketing and sales automation needs.
  • OctopusCRM offers more robust LinkedIn automation features, such as automated outreach, follow-up reminders, and more. On the other hand, Apollo lacks these features, so if you're looking for advanced LinkedIn outreach automation for your sales team, Apollo may not be the best choice.
  • Apollo's pricing may be more expensive compared to OctopusCRM, and the pricing model may not be budget-friendly for small businesses because they charge per database record.
  • OctopusCRM offers easy-to-use LinkedIn automation features that are ideal for small and medium-sized businesses as well as individuals looking to streamline their LinkedIn marketing automation. In contrast, Apollo may be too complex and feature-rich for smaller businesses with limited marketing needs.
  • OctopusCRM's customer support has a faster response time and is more focused on the LinkedIn automation aspect of their platform, whereas Apollo's customer support may be slower, and their representatives may not have specialized expertise in LinkedIn marketing.

OctopusCRM Cons

  • Octopuscrm is focused solely on LinkedIn automation, whereas Apollo offers a more diverse range of marketing automation features.
  • Octopuscrm is more limited in terms of integrations compared to Apollo.
  • Octopuscrm does not offer email marketing capabilities, which is a key feature of Apollo's platform.
  • Octopuscrm may be more expensive for users who only require LinkedIn automation, compared to other LinkedIn automation tools on the market.
  • Octopuscrm may have a steeper learning curve for users who are not familiar with LinkedIn automation practices.

Apollo.io & OctopusCRM Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

OctopusCRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

OctopusCRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

OctopusCRM integration diagram
  • First name
  • Last name
  • Business name
  • Job title

OctopusCRM Integration Guide

Other Apollo.io & OctopusCRM Marketing Automation platform comparisons

Apollo.io and OctopusCRM Frequently Asked Questions

Question: What is Apollo?

Answer: Apollo is a marketing automation platform that allows companies to streamline their business processes and improve their customer relationship management.

Question: What are the key features of Apollo?

Answer: Some key features of Apollo include lead management, email marketing, social media integration, analytics, and marketing automation.

Question: What types of businesses can use Apollo?

Answer: Apollo is suitable for both small and large businesses in various industries such as healthcare, technology, retail, and finance.

Question: How much does Apollo cost?

Answer: You will need to contact Apollo directly to get pricing details as they offer customized pricing plans based on your business requirements.

Question: Is there a free trial of Apollo available?

Answer: Yes, there is a 14-day free trial available that allows you to test out the features and functionalities of the platform.

Question: How does Apollo integrate with other systems?

Answer: Apollo offers integrations with popular tools such as Salesforce, Zapier, Google Analytics, and Stripe.

Question: Is there a support team for Apollo users?

Answer: Yes, Apollo offers a customer support team that includes email support, a help center, and live chat.

Question: Can I customize my marketing campaigns on Apollo?

Answer: Yes, Apollo offers customizable marketing campaigns that allow you to tailor your message to your target audience more effectively.

Apollo.io vs OctopusCRM

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is OctopusCRM?

Answer: OctopusCRM is a LinkedIn automation platform that helps businesses to automate their LinkedIn activities, including lead generation, messaging, connection requests, and more.

Question: How does OctopusCRM work?

Answer: OctopusCRM uses LinkedIn’s API to automate various LinkedIn activities. Users can create a campaign by selecting their target audience, defining the message they want to send, and setting up a sequence of actions.

Question: Is OctopusCRM safe to use?

Answer: Yes, OctopusCRM is safe to use. It complies with LinkedIn’s terms of service and does not violate any of its policies. However, users must be cautious while using the platform and avoid spamming their connections.

Question: What features does OctopusCRM offer?

Answer: OctopusCRM offers various features, including advanced search filters, personalized messaging, auto-connection requests, auto-follow-up messages, and analytics.

Question: Do I need any technical expertise to use OctopusCRM?

Answer: No, you don’t need any technical expertise to use OctopusCRM. The platform is user-friendly, and its interface is easy to navigate.

Question: Can OctopusCRM integrate with other tools?

Answer: Yes, OctopusCRM can integrate with other tools through Zapier. This allows users to connect with their CRM, Email Marketing, and other tools to streamline their workflow.

Question: What is the pricing of OctopusCRM?

Answer: OctopusCRM pricing starts at $25 per month for the Starter plan and goes up to $345 per month for the Agency plan. There is also a free trial available for users to test the platform.