Apollo is primarily a marketing automation platform that provides functionality for lead generation, nurturing, and scoring. It offers features such as email marketing, lead tracking, and analytics to help businesses automate and optimize their marketing efforts.
On the other hand, HubSpot CRM is a customer relationship management platform that provides businesses with tools to manage their customer interactions, such as contact management, deal tracking, and reporting. While it also offers some marketing automation features, its focus is on managing customer relationships and improving the customer experience.
In summary, while both Apollo and HubSpot CRM offer some overlap in features, Apollo is primarily a marketing automation platform while HubSpot CRM is a customer relationship management platform.