Apollo.io vs Klaviyo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and Klaviyo. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: Apollo is a marketing automation platform that offers a range of pricing plans for both small and large businesses. Here is a quick summary of the Apollo pricing plans: 1. Starter Plan: This plan costs $9 per user per month and includes essential lead generation and email marketing tools. 2. Professional Plan: This plan costs $499 per month and includes advanced features such as marketing automation, attribution reporting, and account-based marketing. 3.


Klaviyo logo


Pricing: Klaviyo's pricing depends on the number of contacts in your email list and the features you choose to use. For email-only plans, prices start at $20 per month for up to 500 contacts and go up to $950 per month for up to 150,000 contacts.

Apollo.io vs Klaviyo Highlights

Apollo and Klaviyo are both Marketing Automation platforms, however, there are several differences between the two. Apollo is a sales and marketing intelligence platform designed for B2B companies that provides a variety of tools for automating sales and marketing processes, while Klaviyo is an e-commerce marketing automation platform that focuses on creating personalized, targeted campaigns.

One of the main differences between the two platforms is their target audience. Apollo is primarily designed for B2B companies, whereas Klaviyo is more suited for e-commerce companies.

Another difference is the features they offer. Apollo offers a wide range of features, including lead generation, lead scoring, targeted communications, and sales automation, while Klaviyo focuses on email marketing, list management, and segmentation. Apollo also offers a CRM module, while Klaviyo does not.

Additionally, the pricing models for the two platforms differ. Apollo's pricing is based on the number of features and contacts you have, while Klaviyo's pricing is solely based on the number of contacts.

Overall, both platforms have unique features and capabilities that can benefit different types of businesses. It is important to evaluate your specific needs and goals to determine which platform is best suited for your business.

Apollo.io vs Klaviyo Pros

Apollo.io Pros

  • Apollo offers more robust lead generation and qualification features, including database enrichment, lead scoring, and prioritization.
  • Apollo's email campaign builder is more flexible and customizable, allowing for more advanced segmentation and targeting options.
  • Apollo's integration capabilities with other sales and marketing tools are more extensive, allowing for better automation and streamlined workflows.
  • Apollo's reporting and analytics capabilities are more advanced, with more comprehensive tracking and attribution features.
  • Apollo's customer support is highly regarded for its responsiveness and expertise.
  • Apollo's pricing options are more flexible, with multiple tiers and custom plans available.
  • Apollo's user interface is more intuitive and user-friendly, requiring less training and support.

Klaviyo Pros

  • Pros for Klaviyo:
  • Easy to use interface with drag-and-drop email editor
  • Advanced segmentation capabilities for highly targeted campaigns
  • Integrations with popular e-commerce platforms like Shopify and Magento
  • Automated email flows based on customer behaviors and preferences
  • Advanced reporting and analytics to track campaign performance
  • Personalization options for email content and subject lines
  • A/B testing capabilities to optimize email campaigns
  • SMS marketing capabilities
  • Highly responsive customer support
  • Pros for Apollo:
  • Lead generation and management features for B2B marketing
  • Account-based marketing capabilities for targeted outreach
  • Integration with LinkedIn for social selling and prospecting
  • AI-powered sales automation tools for increased efficiency
  • Customizable lead scoring system to prioritize prospects
  • Advanced reporting and analytics for pipeline management
  • Automatic data enrichment to enhance contact information
  • Powerful email tracking and metrics for outreach campaigns
  • A robust set of APIs for custom integrations and development.
  • Overall, Klaviyo is more focused on email marketing and e-commerce while Apollo is more focused on B2B lead generation and sales automation.

Apollo.io vs Klaviyo Cons

Apollo.io Cons

  • Limited integrations with third-party apps compared to Klaviyo.
  • No built-in SMS messaging feature like Klaviyo.
  • Steep learning curve for beginners compared to Klaviyo's user-friendly interface.
  • More expensive pricing plans than Klaviyo for similar features.
  • Limited ability to customize email templates and workflows compared to Klaviyo's advanced customization options.
  • No visual workflow builder like Klaviyo, which simplifies the process of creating customer journeys.
  • Limited A/B testing capabilities compared to Klaviyo's comprehensive testing features.
  • Limited reporting and analytics features compared to Klaviyo's robust data analysis tools.

Klaviyo Cons

  • Klaviyo has a steeper learning curve compared to Apollo.
  • Klaviyo does not offer robust reporting and analytics features.
  • Klaviyo's pricing is relatively higher compared to Apollo.
  • Klaviyo does not have a built-in CRM, while Apollo offers an integrated CRM.
  • Klaviyo's integrations with third-party apps are limited compared to Apollo.

Apollo.io & Klaviyo Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

Other Apollo.io & Klaviyo Marketing Automation platform comparisons

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Apollo.io and Klaviyo Frequently Asked Questions

Question: Here are some commonly asked questions and answers about Apollo, a Marketing Automation platform:

Answer: What is Apollo?

Question: Apollo is a marketing automation platform that helps businesses automate and optimize their B2B sales and marketing processes.

Answer: What features does Apollo offer?

Question: Apollo offers a wide range of features to help businesses manage their marketing and sales processes, including lead scoring, lead nurturing, email and social media marketing, sales forecasting and analytics, and more.

Answer: How does Apollo integrate with other platforms?

Question: Apollo integrates with a variety of CRMs, email platforms, and other marketing automation tools, as well as with LinkedIn Sales Navigator, which allows users to access LinkedIn data directly within the Apollo platform.

Answer: How does Apollo help with lead generation?

Question: Apollo helps businesses generate new leads through targeted email campaigns, social media advertising, LinkedIn prospecting, and more.

Answer: What is the pricing for Apollo?

Question: The pricing for Apollo varies depending on the number of users and the features included. Pricing starts at $4,200 per year for up to 10 users.

Answer: Is Apollo easy to use?

Question: Apollo is designed to be user-friendly and intuitive, with a dashboard that provides a clear overview of sales and marketing activities. However, some users may require training to fully understand and utilize all of its features.

Answer: How does Apollo address data privacy and security concerns?

Question: Apollo takes data privacy and security very seriously, and adheres to strict data protection regulations such as GDPR and CCPThey also utilize SSL encryption to secure data in transit, and store data in secure, SOC 2-compliant servers.

Apollo.io vs Klaviyo

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Klaviyo?

Answer: Klaviyo is a cloud-based marketing automation platform designed for eCommerce businesses. It allows users to create highly personalized, targeted marketing campaigns across multiple channels, including email, SMS, social media, and more.

Question: What features does Klaviyo offer?

Answer: Klaviyo offers a range of features, including email marketing, SMS marketing, list segmentation, A/B testing, personalization, automation workflows, analytics and reporting, and integrations with other eCommerce platforms.

Question: How does Klaviyo integrate with eCommerce platforms?

Answer: Klaviyo integrates with a variety of eCommerce platforms, including Shopify, Magento, BigCommerce, WooCommerce, and more. It pulls in data from these platforms, such as purchase history and customer profiles, to create personalized marketing campaigns.

Question: Is Klaviyo easy to use?

Answer: Klaviyo is designed to be user-friendly, with an intuitive drag-and-drop editor for creating emails and automation workflows. Its dashboard provides quick access to important metrics and analytics, so users can easily track the success of their campaigns.

Question: How does Klaviyo handle data privacy and security?

Answer: Klaviyo is committed to protecting customer data and complying with GDPR and other data privacy regulations. It offers advanced security features, including two-factor authentication, encryption, and regular security audits.

Question: What is the pricing for Klaviyo?

Answer: Klaviyo offers a free plan for up to 250 contacts, as well as paid plans starting at $20/month for 500 contacts. Pricing increases with the number of contacts and the features included in each plan.