Apollo.io vs Outreach.io

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and Outreach.io. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: The Apollo Marketing Automation platform offers a range of pricing plans to fit different business needs. The basic plan starts at $2,500 per year, which includes up to 10,000 contacts and basic features like email automation, lead scoring, and analytics. The Pro plan starts at $4,800 per year and includes advanced features such as A/B testing, dynamic content personalization, and CRM integration.


Outreach.io logo


Pricing: Outreach is primarily a sales engagement platform with integrated email marketing capabilities. They offer four pricing plans for email marketing based on the number of email messages sent per month, as follows: 1. Lite Plan - $30 per month for up to 1,500 email messages. 2. Professional Plan - $50 per month for up to 2,500 email messages. 3. Growth Plan - $100 per month for up to 5,000 email messages. 4.


Apollo.io vs Outreach.io Highlights

Apollo and Outreach are both platforms designed to help businesses automate their marketing efforts. However, there are key differences between the two.

Apollo is a Marketing Automation platform that provides users with tools to automate their entire sales and marketing process. It offers features such as lead generation, lead scoring, email marketing, and lead nurturing, as well as analytics to track the effectiveness of campaigns. Apollo is a more comprehensive platform, providing a range of tools to help businesses automate their sales and marketing processes.

Outreach, on the other hand, is primarily an Email Marketing platform that focuses on automating email campaigns. It provides features such as email tracking, personalized email templates, and the ability to schedule email campaigns in advance. Outreach is a simpler platform focused solely on email marketing automation.

In summary, the key difference between Apollo and Outreach is that Apollo is a more comprehensive Marketing Automation platform, while Outreach focuses specifically on Email Marketing automation.

Apollo.io vs Outreach.io Pros

Apollo.io Pros

  • Here are some potential Pros for Apollo compared to Outreach:
  • All-in-one platform: Apollo is a full-stack marketing automation platform that manages, automates, and accelerates sales and marketing pipelines, whereas Outreach specializes in email marketing.
  • More features: Apollo offers a wider range of tools and features compared to Outreach such as prospecting, lead enrichment, analytics, and even a built-in web-browser extension.
  • Deeper contact data: Apollo leverages numerous data sources to enrich and verify prospect and customer data, helping you to better understand and engage with key stakeholders.
  • Multi-channel outreach: While Outreach's primary focus is email-based outreach, Apollo offers a range of outreach channels including email, phone, social media, web chat, and more.
  • Advanced analytics: Apollo provides sophisticated reporting and analytics capabilities compared to Outreach, enabling you to better understand how your marketing campaigns and sales efforts are performing and make data-driven decisions.
  • Integration capabilities: Apollo integrates with numerous third-party tools and services to streamline workflows and maximize efficiency.
  • Overall, while Outreach may be a suitable tool for managing email-based outreach campaigns, Apollo offers a more comprehensive solution for businesses looking to optimize their sales and marketing processes.

Outreach.io Pros

  • Outreach specializes in email marketing, making it a more focused and specialized tool for email outreach compared to Apollo's broader marketing automation capabilities.
  • Outreach has a highly intuitive and user-friendly interface, which makes it easy to use and navigate even for beginners.
  • Outreach offers a wide range of customization options for email templates, allowing users to create highly personalized and engaging emails.
  • Outreach integrates seamlessly with a variety of third-party tools, such as Salesforce, LinkedIn, and Zoom, making it easy to manage leads and contacts across different platforms.
  • Outreach offers robust analytics and reporting features, helping users to track and measure the success of their email campaigns and make data-driven decisions.
  • Outreach's customer support team is highly responsive and knowledgeable, providing timely assistance and solutions to any issues that users may face.
  • Outreach has a comprehensive library of resources, including webinars, guides, and blog posts, that provide users with valuable insights and best practices for email marketing.

Apollo.io vs Outreach.io Cons

Apollo.io Cons

  • Apollo is primarily a sales and marketing automation platform, whereas Outreach is specifically designed for email marketing
  • Apollo doesn't have a visual email builder like Outreach, making it less user-friendly for creating email campaigns
  • Outreach offers more advanced email tracking and analytics features compared to Apollo
  • Apollo's pricing can be higher than Outreach, making it less accessible for small businesses or startups
  • Apollo's customer support may not be as strong as Outreach's, with some users reporting slower response times and less personalized assistance

Outreach.io Cons

  • Outreach is primarily focused on email marketing and sales engagement, whereas Apollo offers a full suite of marketing automation features.
  • Apollo offers more advanced lead scoring and segmentation functionality, allowing for more precision in targeting prospects.
  • Apollo has native integrations with a wider range of other marketing and sales tools than Outreach.
  • Apollo's reporting and analytics capabilities are more robust than Outreach's, providing deeper insights into campaign performance.
  • Apollo allows for more customization and personalization of marketing campaigns, with the ability to create dynamic content based on individual prospect behavior and interests.
  • Apollo offers more advanced account-based marketing (ABM) functionality, allowing for more strategic targeting of high-value accounts.
  • Outreach's pricing can be more expensive than Apollo's, especially for organizations with larger teams or more complex use cases.

Apollo.io & Outreach.io Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

Outreach.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Outreach.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Outreach.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Outreach.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State

Outreach.io Integration Guide

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Apollo.io and Outreach.io Frequently Asked Questions

Question: What is Apollo?

Answer: Apollo is a marketing automation platform that helps businesses automate their marketing efforts and streamline their sales processes.

Question: What are the key features of Apollo?

Answer: Apollo offers a range of features, including lead scoring, email marketing, contact management, integrations with other tools, and more.

Question: Can I use Apollo for B2B or B2C marketing?

Answer: Apollo is primarily designed for B2B marketing, but it can also be used for B2C marketing efforts.

Question: Does Apollo offer social media management features?

Answer: No, Apollo does not currently offer social media management features as part of its platform.

Question: Can I segment my audience in Apollo?

Answer: Yes, Apollo allows you to segment your audience based on a range of criteria, such as industry, job title, location, and more.

Question: How does Apollo integrate with other tools?

Answer: Apollo offers integrations with a range of other marketing and sales tools, such as Salesforce, HubSpot, Marketo, and more.

Question: How much does Apollo cost?

Answer: Apollo offers a range of pricing plans, starting at $2,000 per year for its basic plan and going up to custom enterprise plans for larger businesses.

Apollo.io vs Outreach.io

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Outreach?

Answer: Outreach is a sales engagement platform that helps sales teams reach out to prospects and customers through email, phone, and social media.

Question: What are some key features of Outreach?

Answer: Key features of Outreach include email templates, click-to-call functionality, email tracking, automated follow-up reminders, and integrations with popular CRM and marketing automation platforms.

Question: How does Outreach differ from other email marketing platforms?

Answer: Outreach is designed specifically for sales teams, with features that are tailored to sales workflows and processes. It includes advanced automation and personalization capabilities that are not typically found in traditional email marketing platforms.

Question: How much does Outreach cost?

Answer: Pricing for Outreach varies depending on the size of your sales team and the features you need. Contact the company for a personalized quote.

Question: Does Outreach integrate with other software applications?

Answer: Yes, Outreach integrates with many popular CRM and marketing automation platforms, as well as other software applications through its open API.

Question: Is Outreach easy to use?

Answer: Yes, Outreach is designed to be user-friendly, with a simple and intuitive interface. However, like any software platform, it may take some time to learn how to use it effectively. Outreach provides ongoing training and support to help users get the most out of the platform.