The main difference between Apollo and Mailjet is that Apollo is primarily a marketing automation platform that allows businesses to create sophisticated campaigns that incorporate multiple channels such as email, SMS, social media, and more. In contrast, Mailjet is primarily an email marketing platform that enables businesses to create and distribute email campaigns to their subscribers.
Apollo provides a range of features to help businesses automate tasks like lead generation, segmentation, scoring, and nurturing. It also allows businesses to create advanced workflows and implement A/B testing for their campaigns. On the other hand, Mailjet offers features like email templates, list management, segmentation, and analytics to help businesses manage their email campaigns effectively.
Overall, while both platforms offer similar features such as automation and segmentation, the key difference between them is the scope of their offerings. Apollo is more comprehensive and focuses on supporting multichannel marketing efforts, while Mailjet is more specialized in email marketing.