Apollo.io vs Groove

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Apollo.io and Groove. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Apollo.io logo


Pricing: The Apollo Marketing Automation platform offers customized pricing plans based on your specific business needs. Their plans can range from a few hundred dollars per month to several thousand dollars per month, depending on the features and services you require. To get an accurate pricing estimate, you can contact their sales team through their website and request a quote for your business.


Groove logo


Pricing: Groove is a sales engagement platform that offers different pricing plans based on the requirements of users. The Starter plan costs $9 per user per month, providing basic functionality for lead and contact management, deal tracking, and email integration. The Plus plan costs $19 per user per month, providing additional features such as automated email sequences, email templates, and dialer integrations.

Apollo.io vs Groove Highlights

The main difference between Apollo, a marketing automation platform, and Groove, a CRM platform, is their core focus. Apollo primarily focuses on automating marketing processes and optimizing lead generation, while Groove is focused on managing and analyzing customer data to improve the sales process. Apollo includes features such as email marketing campaigns, data analytics, and lead scoring, while Groove offers features such as contact management, sales pipeline tracking, and customer engagement analysis. Ultimately, the choice between the two platforms would depend on the specific needs and goals of the company, as well as the size and scope of their operations.

Apollo.io vs Groove Pros

Apollo.io Pros

  • Apollo offers advanced marketing automation features such as lead nurturing, drip campaigns, and personalized messaging.
  • It has a robust email marketing platform with advanced targeting capabilities.
  • Apollo offers a comprehensive lead scoring system to help prioritize leads.
  • It integrates with a wide range of third-party tools and platforms for seamless data transfer.
  • Apollo offers a database of over 200 million contact records and supports data enrichment for better targeting.
  • The platform includes detailed analytics and reporting features to track campaign performance and ROI.
  • Groove, on the other hand, is more focused on sales pipeline management and CRM capabilities, with features like pipeline visualization, forecasting, and deal tracking.
  • Apollo's advanced automation features can help streamline lead management and lead conversion, potentially saving time for sales teams.
  • The platform's built-in A/B testing and optimization tools can help improve the effectiveness of marketing campaigns over time.

Groove Pros

  • Groove is specifically designed as a CRM platform, which means it offers robust customer relationship management features.
  • Groove offers a simple, user-friendly interface that is easy to navigate and use.
  • Groove offers customizable dashboards that let users see their most important metrics at a glance.
  • Groove offers intelligent insights into customer activity, allowing users to stay on top of important interactions and follow-ups.
  • Groove offers integrations with popular tools like Salesforce, G Suite, and Slack, making it easy to streamline workflows and collaborate.
  • Apollo, while a marketing automation platform, does not offer the same depth of CRM functionality as Groove.
  • Apollo's focus on marketing automation means it may lack certain features that CRM-focused platforms like Groove offer, such as lead management and pipeline tracking.
  • Groove's pricing plans are reasonable and competitive compared to Apollo's pricing.

Apollo.io vs Groove Cons

Apollo.io Cons

  • Limited CRM capabilities: Apollo's CRM functions are not as robust or comprehensive as Groove's.
  • Steep learning curve: Apollo may require more time and effort to learn and use effectively compared to Groove.
  • Higher pricing: Apollo's pricing plans may be more expensive compared to Groove, especially for smaller businesses.
  • Lack of customer support: Some users have reported a lack of responsive customer support from Apollo compared to Groove.
  • Limited integrations: Apollo may not have as many integrations available compared to Groove, which could limit its functionality with other tools.

Groove Cons

  • Groove is primarily a CRM platform, while Apollo is a marketing automation platform, so Apollo can handle more marketing tasks and has broader functionality.
  • Apollo allows for marketing tasks like email campaigns, whereas Groove is solely a CRM focused platform.
  • Groove can be difficult to learn and use, especially for those who aren't familiar with complex CRM systems, while Apollo is designed to be more user-friendly.
  • Apollo has a better system for lead scoring, allowing for automated lead prioritization based on behavior and engagement, whereas Groove's lead scoring is less advanced.
  • Apollo's integrations are more extensive than Groove's, allowing users to connect it to a wider range of other tools and platforms.
  • Groove lacks certain features like email campaign automation or form creation and landing page tools.

Apollo.io & Groove Hyperise Integrations

Apollo.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Apollo.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Apollo.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Apollo.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Category
  • City
  • Country
  • State

Apollo.io Integration Guide

Groove uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Groove makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Groove integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from Groove, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Category

Groove Integration Guide

Other Apollo.io & Groove Marketing Automation platform comparisons

Apollo.io and Groove Frequently Asked Questions

Question: Here are some common Apollo FAQ's and answers:

Answer: What is Apollo?

Question: Apollo is a marketing automation platform that helps businesses generate and nurture leads through various channels such as email, advertising, and social media.

Answer: What features does Apollo offer?

Question: Apollo offers a range of features, including lead generation and scoring, email and social media marketing, CRM integration, analytics and reporting, and sales automation.

Answer: How does Apollo generate leads?

Question: Apollo generates leads through a variety of methods, including website tracking and targeting, social media advertising, email campaigns, and more.

Answer: Is Apollo easy to use?

Question: Yes, Apollo is designed to be user-friendly and intuitive, with a simple and easy-to-navigate interface.

Answer: How does Apollo integrate with other tools?

Question: Apollo can integrate with a wide range of third-party tools, including CRMs, marketing automation systems, and analytics platforms.

Answer: What type of businesses can benefit from using Apollo?

Question: Businesses of all sizes and industries can benefit from using Apollo, especially those that rely on lead generation and nurturing, such as B2B companies and sales-driven organizations.

Answer: What kind of customer support does Apollo offer?

Question: Apollo offers various customer support options, including phone and email support, as well as online resources such as a knowledge base and community forum.

Apollo.io vs Groove

Question: Why should I choose Apollo?

Answer: It’s time to take your prospecting game one step further. With Apollo you can find the right leads at the right time, with over 60 filters from our 200 million contact database that includes 10 million companies and a vast collection of mobile numbers among them - making it easier than ever for you to streamline your workflow across Salesforce and Gmail while also taking care of any data entry on behalf of yourself. Start personalizing outreach sequences with customization via Analytics tools, or simply use Sequences in order to boost efficiency when scaling personalized prospects

Question: How does Apollo sync data with my CRM?

Answer: Leave it to the Apollo CRM integration to sync data on people, companies, activities and correct old or inaccurate data. Most sales teams have anywhere from tens of thousands to millions of inaccurate records in their CRMs which causes confusion around reps and clogs up funnels for automation tools that interrupt your journey towards success!

Question: How does Apollo help my Sales Team?

Answer: You know, your future success on the sales floor is determined by all sorts of metrics and data that point to a more receptive environment for increased bottom line growth (think open rates, reply rates, meetings set, rep activity across the board). And then there’s added ability to say WHY numbers go up or down. That’s strategic leadership at its finest! Apollo Sales Engagement Platform helps you track leading indicators of revenue growth so it can be pointed out specifically when they occur--leading you toward maximum profit in no time

Question: What is the Apollo Chrome Extension?

Answer: The Apollo Chrome extension is a must-have for any sales professional who wants to speed up their prospecting process and increase the number of qualified leads they’re able to generate. With just one click, you can export your LinkedIn contacts into an Excel spreadsheet so that it’s easy find prospects in need of specific services or products within seconds!

Question: What is Groove?

Answer: Groove is a platform that offers a 360-degree view of customer relationships, automation of sales team workflows, and personalized communication with prospects and customers.

Question: Is Groove a cloud-based software?

Answer: Yes, Groove is a cloud-based software that can be accessed through a web browser or mobile application.

Question: Which integrations does Groove have?

Answer: Groove integrates with popular sales and marketing tools like Salesforce, HubSpot, Marketo, Google Apps, and many more.

Question: How can Groove help my sales team?

Answer: Groove can help your sales team in various ways, such as automating outreach, tracking leads, monitoring customer behavior, and providing real-time analytics.

Question: Does Groove offer a mobile app?

Answer: Yes, Groove offers a mobile app for Android and iOS devices, which allows sales representatives to be connected to the platform and their customers at all times.

Question: How secure is Groove?

Answer: Groove takes security and privacy seriously, and implements various security measures such as TLS encrypted communication, SOC 2 compliance, and IP whitelisting.

Question: What is the pricing of Groove?

Answer: Pricing for Groove starts at $15 per user per month and increases based on additional features and functionalities required.