Outreach.io vs Klaviyo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Outreach.io and Klaviyo. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Outreach.io logo


Pricing: Outreach offers four pricing plans: 1. Free Plan - A limited plan meant for small teams or individuals who want to test the software. It includes basic features such as unlimited email tracking, activity tracking, and basic reporting. 2. Essential Plan - Priced at $75/user/month (billed annually), this plan includes advanced features like meeting scheduling, custom fields, and multistep sequencing. 3.



Klaviyo logo


Pricing: Klaviyo is a powerful e-commerce marketing automation platform that offers a range of pricing options to suit different needs and budgets. Here is a summary of the pricing plans offered by Klaviyo: 1. Free Plan: This basic plan allows 250 email sends per month to a maximum of 50 contacts. 2. Starter Plan: This plan starts at $20 per month and allows up to 500 contacts. 3.

Outreach.io vs Klaviyo Highlights

Outreach and Klaviyo are both customer engagement platforms, but they differ in several key areas.

Target audience: Outreach is mainly designed for sales teams, while Klaviyo is focused on e-commerce and marketing teams.

Features: Klaviyo is more comprehensive, offering email marketing, SMS marketing, and retargeting, while Outreach focuses more on sales engagement, including email, calling, and social selling.

Integrations: Klaviyo supports a wide range of e-commerce platforms, such as Shopify, Magento, and WooCommerce, while Outreach integrates with CRMs like Salesforce, Microsoft Dynamics, and HubSpot.

Pricing: Klaviyo is a bit more expensive than Outreach, especially for larger businesses, which may prefer Outreach's per-user pricing.

Overall, Outreach and Klaviyo are both powerful platforms, but the choice between them depends on the specific needs and goals of a business or team.

Outreach.io vs Klaviyo Pros

Outreach.io Pros

  • Outreach offers advanced sales automation features that allow you to automate your sales process, track your progress, and measure your performance.
  • Outreach is designed specifically for sales teams and offers robust collaboration and communication tools, making it easier to work together and share information.
  • Outreach integrates with a wide range of third-party tools and platforms, allowing you to connect your sales process to other areas of your business, such as marketing and customer service.
  • With Outreach, you can create customized workflows and sequences that are tailored to your sales process, enabling you to bring leads through the sales funnel more efficiently and effectively.
  • Outreach provides real-time analytics and reporting tools that give you visibility into the performance of your sales process, allowing you to make data-driven decisions and optimize your approach.

Klaviyo Pros

  • Klaviyo has advanced automation features that are designed specifically for ecommerce businesses, making it an ideal choice for online stores that want to scale their email marketing efforts.
  • Klaviyo has a more user-friendly interface that is easier to navigate and requires less training to get started compared to Outreach.
  • Klaviyo offers a broader range of integrations with ecommerce platforms like Shopify, Magento, and WooCommerce compared to Outreach, which is more focused on CRM integrations.
  • Klaviyo provides its users with more robust, personalized reporting features and dashboards that allow users to gain in-depth insights into campaign performance and return on investment.
  • Klaviyo uses machine learning algorithms to analyze customer behavior and adjust segmentation and targeting automatically, making it easier to create highly targeted campaigns.
  • Klaviyo offers better support for SMS and other channels beyond email marketing. Users can create campaigns for social media, web push notifications, and SMS, all from within the Klaviyo platform.
  • Klaviyo has a more friendly pricing plan, starting with a free plan with basic features for small businesses, and offering more advanced features at affordable prices.

Outreach.io vs Klaviyo Cons

Outreach.io Cons

  • Outreach lacks comprehensive natural language processing (NLP) capabilities that are available in Klaviyo.
  • The email builder interface can be more difficult to navigate and requires more time to become familiar with compared to Klaviyo.
  • Integrations may not be as extensive as Klaviyo and may require manual setup.
  • Tracking and analytics may be limited in certain aspects compared to Klaviyo.
  • Outreachs pricing plans may not be as flexible and affordable as Klaviyo's options.

Klaviyo Cons

  • Limited integrations compared to Outreach
  • High learning curve for beginners
  • Limited SMS marketing features
  • No sales engagement features
  • Reporting and analysis features are not robust
  • Limited user control and permission settings
  • Expensive pricing plans for larger teams or businesses.

Outreach.io & Klaviyo Hyperise Integrations

Outreach.io uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Outreach.io makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Outreach.io integration diagram
  • First name
  • Last name
  • Using business Website passed from Outreach.io, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • Street
  • City
  • Country
  • State

Outreach.io Integration Guide

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

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Outreach.io and Klaviyo Frequently Asked Questions

Question: What is Outreach?

Answer: Outreach is a sales engagement platform that helps manage your sales outreach process by automating and tracking email and call outreach, sales plays, and more.

Question: What are the key features of Outreach?

Answer: The key features of Outreach include sales automation, personalization, analytics and reporting, multi-channel communication, and integrations with other sales tools.

Question: Does Outreach integrate with other sales tools?

Answer: Yes, Outreach integrates with many popular sales tools such as Salesforce, Hubspot, and LinkedIn Sales Navigator to streamline your sales process.

Question: How does Outreach help with personalization?

Answer: Outreach allows you to create dynamic email templates that can be customized for each recipient, and can also pull personalized prospect data from your CRM system to help you craft personalized messages.

Question: Can Outreach help with sales coaching?

Answer: Yes, Outreach includes a sales coaching and training feature that allows sales managers to provide feedback, training, and coaching to sales reps within the platform.

Question: What industry verticals is Outreach best suited for?

Answer: Outreach is typically used in B2B industries such as technology, software, and financial services, but can be useful for any company that needs to manage a sales outreach process.

Question: What is Klaviyo?

Answer: Klaviyo is a cloud-based marketing automation platform that helps businesses of all sizes to create automated marketing campaigns and improve their customer engagement.

Question: How does Klaviyo pricing work?

Answer: Klaviyo's pricing is based on the number of contacts you have in your account. They offer a free plan for up to 250 contacts and paid plans starting at $20/month for up to 500 contacts.

Question: What types of integrations does Klaviyo offer?

Answer: Klaviyo offers integrations with a wide range of e-commerce platforms like Shopify, BigCommerce, WooCommerce, Magento, and more. They also integrate with other tools like Zapier, Facebook, and Google Analytics.

Question: Can I create custom email templates in Klaviyo?

Answer: Yes, Klaviyo offers a drag-and-drop editor that allows you to create fully-customized email templates that match your brand's look and feel.

Question: Does Klaviyo support SMS marketing?

Answer: Yes, Klaviyo now offers SMS marketing capabilities for businesses to reach their customers through text messages.

Question: What types of reports and analytics does Klaviyo offer?

Answer: Klaviyo offers detailed analytics and reporting features that allow you to track the performance of your campaigns, monitor engagement rates, and measure revenue generated by your marketing efforts.

Question: Is Klaviyo suitable for small businesses?

Answer: Yes, Klaviyo is a great option for small businesses because it offers a free plan for up to 250 contacts and paid plans that are affordable and scalable based on the size of your business.