HubSpot CRM vs Intercom

Hyperise integrates with 100's of sales and marketing tools, many of which are in the CRM category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of HubSpot CRM and Intercom. We'll also delve into the details of which offers the best personalization options within CRM, with there respective Hyperise integrations

HubSpot CRM logo

HubSpot CRM

Pricing: The basic HubSpot CRM is free. You can upgrade to the expanded options for sales or services for $50/user/month. There is also an Enterprise option that includes additional features for larger companies which can be tailored to fit your company's individual needs.


Intercom logo


Pricing: Intercom offers a range of pricing plans to suit a variety of business needs, ranging from free to enterprise plans. Prices typically start at about $50 per month for basic plans, and can range up to $500 or more for advanced plans. Contact Intercom directly for a customized quote and to learn more about the different plan options.


HubSpot CRM vs Intercom Highlights

HubSpot CRM and Intercom are both customer relationship management (CRM) platforms designed to help businesses improve their customer engagement. HubSpot CRM is a full-featured CRM with complete sales and marketing automation capabilities, while Intercom is primarily focused on customer service and allows for some basic sales and marketing automation. In terms of features and scope, HubSpot CRM offers a wider range of features than Intercom, including features for automation and integrations with third-party services. However, Intercom has an interface that is more user-friendly and intuitive than HubSpot CRM, making it the better choice for businesses that are looking for a simpler CRM platform. Ultimately, the best choice depends on the specific needs of each business.

HubSpot CRM vs Intercom Pros

HubSpot CRM Pros

  • Easier to customize: HubSpot's CRM offers more flexibility to customize its features to better fit your businesss unique needs.
  • More comprehensive: HubSpot includes an array of features like marketing automation, help desk, automated reports and more.
  • Seamless integrations: HubSpot can easily integrate with other platforms like Salesforce, Slack, and Zendesk for better business processes.
  • User friendly: HubSpot comes with a user-friendly dashboard and design that makes it easy to use.
  • Easily scalable: HubSpots software is designed to grow with your business and can handle a changing customer base as your organization grows.
  • Comprehensive analytics: HubSpot's dashboard offers comprehensive analytics about CRM data and its usage so that you can make better decisions quickly.
  • Affordable: HubSpot is more affordable than competitors like Intercom which has a higher monthly subscription fee than HubSpot.

Intercom Pros

  • Intercom is much better for handling customer chats than HubSpot CRM;
  • Intercom's user interface is simpler and easier to use than HubSpot CRM;
  • Intercom offers better automation and scheduling than HubSpot CRM;
  • Intercom has more advanced support features such as team views, segmentation and product tours than HubSpot CRM;
  • Intercom integrates tightly with third-party services and provides more data visibility than HubSpot CRM;
  • Intercom is more cost effective and requires less maintenance than HubSpot CRM.

HubSpot CRM vs Intercom Cons

HubSpot CRM Cons

  • HubSpot CRM lacks outbound and automated inbound email marketing capabilities compared to Intercom
  • HubSpot CRM doesn't offer access to live user data, whereas Intercom does
  • Integration with third-party products is not as seamless with HubSpot CRM compared to Intercom
  • HubSpot CRM's user interface can be overwhelming compared to Intercom's more minimalist design
  • HubSpot CRM can be expensive compared to the more affordable plans offered by Intercom

Intercom Cons

  • Intercom has limited integration capabilities with 3rd-party software
  • The lack of extensive tracking and reporting features for customer touchpoints
  • The user interface of Intercom is not as user friendly as the one of HubSpot CRM
  • Intercom does not provide Email Campaign support
  • Intercom does not have a built-in phone system like HubSpot CRM
  • Intercom doesnt provide the same level of automation and customization capabilities as HubSpot CRM

HubSpot CRM & Intercom Hyperise Integrations

HubSpot CRM uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot CRM integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot CRM, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot CRM Integration Guide

Intercom uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Intercom makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Intercom integration diagram
  • First name
  • Last name
  • Business name
  • Using business Website passed from Intercom, Hyperise is able to enrich business logo and website screenshots.

Intercom Integration Guide

Other HubSpot CRM & Intercom CRM platform comparisons

HubSpot CRM and Intercom Frequently Asked Questions

Question: What is HubSpot CRM?

Answer: HubSpot CRM is a free, cloud-based CRM platform that helps businesses track and manage sales and customer relationships. It's a powerful and easy-to-use tool that helps sales, marketing and customer success teams collaborate more effectively, improve internal communication, and increase their pipeline growth.

Question: What features does HubSpot CRM offer?

Answer: HubSpot CRM offers several features to help you manage your customer relationships, including contact management, contact segmentation, customized workflows and reporting, chatbot integration, lead scoring and nurturing, and three-way integration with Gmail, Outlook, and LinkedIn.

Question: Is HubSpot CRM free?

Answer: Yes, HubSpot CRM is completely free for businesses of any size.

Question: What is Intercom?

Answer: Intercom is a customer messaging platform that enables you to communicate with customers through a centralized hub within your app and website. It gives you the ability to send targeted messages, collect insights, and increase customer engagement.

Question: What platforms does Intercom support?

Answer: Intercom supports websites, web apps, mobile apps, and other customer touchpoints such as email, in-app messaging, and bots.

Question: How much does Intercom cost?

Answer: Intercom pricing is based on usage, so the cost will vary depending on the features and team size you're looking for. However, you can always get started for free with Intercom's basic plan.

Question: How do I get started with Intercom?

Answer: Getting started with Intercom is easy! Just register for an account, add your app or website into the platform, and begin creating targeted messages and segmenting your customers. For more detailed instructions, check out the Getting Started guide on the Intercom Help Center.