HubSpot CRM and Intercom are both customer relationship management (CRM) platforms designed to help businesses improve their customer engagement. HubSpot CRM is a full-featured CRM with complete sales and marketing automation capabilities, while Intercom is primarily focused on customer service and allows for some basic sales and marketing automation. In terms of features and scope, HubSpot CRM offers a wider range of features than Intercom, including features for automation and integrations with third-party services. However, Intercom has an interface that is more user-friendly and intuitive than HubSpot CRM, making it the better choice for businesses that are looking for a simpler CRM platform. Ultimately, the best choice depends on the specific needs of each business.