Klaviyo vs HubSpot CRM

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and HubSpot CRM. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo’s pricing is based on the number of contacts you have in your email list and the features you require. They offer a free plan for up to 250 contacts and limited features. Beyond that, their paid plans start at $20 per month for up to 500 contacts and increase based on the number of contacts in your list.


HubSpot CRM logo

HubSpot CRM

Pricing: HubSpot CRM is a free platform that allows small to medium-sized businesses to manage their customer interactions, sales, and marketing activities in one place. The platform is user-friendly and includes features such as contact management, deal tracking, email marketing, and lead nurturing. HubSpot CRM pricing for additional features, such as marketing automation and sales tools, start at $50 per month. There are also various pricing packages available for businesses with more extensive needs.

Klaviyo vs HubSpot CRM Highlights

Klaviyo and HubSpot CRM are two popular platforms used for different purposes. Klaviyo is primarily a marketing automation platform that focuses on email marketing, SMS marketing, and e-commerce integrations. It provides advanced email segmentation, A/B testing, personalized messaging, and tracking features. It also has integrations with popular e-commerce platforms like Shopify and Magento.

On the other hand, HubSpot CRM is a customer relationship management platform that helps businesses manage their customer interactions across different channels, including email, phone, and social media. It provides features like deal tracking, contact management, sales pipeline management, and sales analytics.

The main difference between Klaviyo and HubSpot CRM is that Klaviyo is more focused on marketing automation, while HubSpot CRM is more focused on customer relationship management. Klaviyo is ideal for businesses that need advanced email marketing and e-commerce integrations, while HubSpot CRM is suitable for businesses that want to manage their customers' interactions more holistically.

Klaviyo vs HubSpot CRM Pros

Klaviyo Pros

  • Klaviyo is designed specifically for e-commerce businesses, while HubSpot CRM can be used across a range of industries.
  • Klaviyo's email automation is more advanced, with better segmentation and targeting capabilities.
  • Klaviyo's integration with Shopify and other e-commerce platforms is seamless and streamlined, allowing for more accurate and relevant data analysis.
  • Klaviyo offers advanced reporting and analytics, with real-time data insights and A/B testing capabilities.
  • Klaviyo's pricing structure is tailored for different levels of e-commerce businesses, making it more accessible to smaller companies.
  • Klaviyo's customer support is highly rated, with personalized onboarding and ongoing assistance.
  • Klaviyo's user interface is intuitive and easy-to-navigate, with a focus on maximizing efficiency.
  • Klaviyo's SMS marketing capabilities are more robust and flexible than HubSpot CRM's.

HubSpot CRM Pros

  • HubSpot CRM offers complete customer relationship management capabilities, whereas Klaviyo is primarily focused on email marketing and automation.
  • HubSpot CRM has a free forever plan with basic CRM features, whereas Klaviyo offers a free trial but no free plan.
  • HubSpot CRM integrates with a wide range of other business tools such as G Suite, LinkedIn Sales Navigator, and Salesforce, whereas Klaviyo has a more limited set of integrations.
  • HubSpot CRM provides robust reporting and analytics on the sales pipeline, whereas Klaviyo is focused on email marketing metrics.
  • HubSpot CRM offers lead scoring and nurturing features, whereas Klaviyo does not have these capabilities.
  • HubSpot CRM has a mobile app for iOS and Android, whereas Klaviyo does not have a dedicated mobile app.

Klaviyo vs HubSpot CRM Cons

Klaviyo Cons

  • Sure, here's a bullet list of cons for Klaviyo compared to HubSpot CRM:
  • Limited CRM features: Klaviyo focuses more on marketing automation, and its CRM features are not as robust as HubSpot's CRM.
  • Customization limitations: Customizing Klaviyo can be difficult if you don't have any technical expertise.
  • Limited integrations: Klaviyo does not have as many integrations as HubSpot CRM, which may limit its usefulness for some businesses.
  • Expensive: The pricing for Klaviyo can be higher compared to HubSpot CRM for businesses with larger sales and marketing teams.
  • Steep learning curve: Klaviyo can take some time to get used to, especially for those who are not familiar with marketing automation software.

HubSpot CRM Cons

  • Hubspot CRM is primarily designed for managing contacts and deals, while Klaviyo offers more advanced marketing automation features.
  • Klaviyo provides more advanced segmentation options, allowing for more targeted and personalized marketing campaigns.
  • Hubspot CRM does not offer as many integrations with third-party tools as Klaviyo does.
  • Klaviyo offers a more robust email marketing platform, including a wider range of email templates and automation workflows.
  • Klaviyo provides more in-depth analytics and reporting features, allowing for better insights into campaign performance.
  • Hubspot CRM has a steeper learning curve and can be more difficult to navigate, especially for those new to the platform.
  • Klaviyo offers more flexible pricing options, including a free plan for smaller businesses.

Klaviyo & HubSpot CRM Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

HubSpot CRM uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

HubSpot CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

HubSpot CRM integration diagram
  • First name
  • Last name
  • Using business Website passed from HubSpot CRM, Hyperise is able to enrich business logo and website screenshots.
  • Phone
  • Business name
  • Job title
  • City
  • Country

HubSpot CRM Integration Guide

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Klaviyo and HubSpot CRM Frequently Asked Questions

Question: What is Klaviyo?

Answer: Klaviyo is a marketing automation platform that helps businesses connect with their customers through personalized email and SMS marketing campaigns.

Question: What features does Klaviyo offer?

Answer: Klaviyo offers a range of features including email campaigns, automation workflows, SMS marketing, subscriber list management, A/B testing, segmentation, predictive analytics, and more.

Question: Can Klaviyo integrate with other platforms?

Answer: Yes, Klaviyo offers integrations with a range of platforms including Shopify, Magento, WooCommerce, Salesforce, and more.

Question: How much does Klaviyo cost?

Answer: Klaviyo's pricing depends on the number of contacts you have in your subscriber list. Plans start at $20/month for up to 500 contacts and go up as the number of contacts increases.

Question: Does Klaviyo offer a free trial?

Answer: Yes, Klaviyo offers a 14-day free trial.

Question: Is Klaviyo easy to use?

Answer: Klaviyo has a user-friendly interface and offers online documentation and support resources to help users get started.

Question: How does Klaviyo handle data privacy and security?

Answer: Klaviyo complies with data privacy and security regulations like GDPR and CCPA, and offers features like double opt-in and data encryption to ensure data protection.

Question: What is HubSpot CRM?

Answer: HubSpot CRM is a cloud-based customer relationship management (CRM) platform that helps businesses manage their customer interactions, sales processes, and customer data.

Question: Is HubSpot CRM free?

Answer: Yes, HubSpot CRM is free to use with limited features. However, some features such as advanced reporting, Salesforce integration, and multiple currencies require a paid plan.

Question: Can I import my existing customer data into HubSpot CRM?

Answer: Yes, HubSpot CRM allows you to import data from other CRM platforms, spreadsheets, or CSV files.

Question: Does HubSpot CRM integrate with other applications?

Answer: Yes, HubSpot CRM integrates with numerous third-party applications, including Salesforce, Zapier, Mailchimp, and WordPress, among others.

Question: Can HubSpot CRM track customer interactions across all channels?

Answer: Yes, HubSpot CRM tracks customer interactions across multiple channels, including email, social media, live chat, and phone calls.

Question: Does HubSpot CRM offer marketing automation features?

Answer: Yes, HubSpot CRM includes marketing automation features such as lead scoring, lead nurturing, email marketing, and social media scheduling.

Question: Is HubSpot CRM user-friendly?

Answer: Yes, HubSpot CRM is user-friendly and easy to use, even for non-technical users.

Question: Does HubSpot CRM offer customer support?

Answer: Yes, HubSpot CRM offers customer support through email, phone, and live chat. Additionally, their knowledge base and community forum are excellent resources for self-help.

Question: Can I use HubSpot CRM for my e-commerce business?

Answer: Yes, HubSpot CRM is well-suited for e-commerce businesses and can be integrated with e-commerce platforms such as Shopify and WooCommerce.