Klaviyo and HubSpot CRM are two popular platforms used for different purposes. Klaviyo is primarily a marketing automation platform that focuses on email marketing, SMS marketing, and e-commerce integrations. It provides advanced email segmentation, A/B testing, personalized messaging, and tracking features. It also has integrations with popular e-commerce platforms like Shopify and Magento.
On the other hand, HubSpot CRM is a customer relationship management platform that helps businesses manage their customer interactions across different channels, including email, phone, and social media. It provides features like deal tracking, contact management, sales pipeline management, and sales analytics.
The main difference between Klaviyo and HubSpot CRM is that Klaviyo is more focused on marketing automation, while HubSpot CRM is more focused on customer relationship management. Klaviyo is ideal for businesses that need advanced email marketing and e-commerce integrations, while HubSpot CRM is suitable for businesses that want to manage their customers' interactions more holistically.