Mailchimp vs Intercom

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and Intercom. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailchimp logo


Pricing: Mailchimp currently offers four pricing plans to its customers: 1. Free: This plan is best for small businesses and startups who have up to 2,000 subscribers and send up to 10,000 emails per month. 2. Essentials: This plan costs $9.99/month and allows businesses to send unlimited emails to up to 50,000 subscribers. 3. Standard: This plan costs $14.



Intercom logo


Pricing: Intercom offers a variety of pricing plans tailored to the needs of businesses of different sizes and stages. Their plans include: 1. "Start" plan: This plan costs $39 per month and includes basic features such as live chat, email automation, and team inbox. 2. "Grow" plan: This plan starts at $99 per month and includes additional features such as lead qualification and prioritization, advanced analytics, and chatbots. 3.


Mailchimp vs Intercom Highlights

Mailchimp is an email marketing and automation platform that helps brands reach customers and prospective customers through email campaigns. It offers features such as drag and drop functionality for creating newsletters and campaigns, customizable email templates, and contact segmentation capabilities. Additionally, Mailchimp can also be used to create forms to collect leads, or to develop and run A/B tests for campaigns.

Intercom, on the other hand, is a customer communication and engagement platform designed to help businesses communicate with customers throughout the customer journey. Its core features include automated messaging, customer segmentation and personalization tools, customer feedback tools, customer education tools, customer support tools, and analytics. It also allows companies to build custom Messenger bots to automate customer conversation and to triage incoming messages. Intercom is especially useful for customer support and customer service applications, while Mailchimp is more focused on email marketing.

Mailchimp vs Intercom Pros

Mailchimp Pros

  • Mailchimp offers a free plan for users with fewer subscribers.
  • Mailchimp has a drag-and-drop email builder, making it easy to customize email templates.
  • Mailchimp has a variety of integrations with e-commerce platforms and social media networks.
  • Mailchimp offers more pricing plan options compared to Intercom.
  • Mailchimp has a robust reporting and analytics feature, allowing users to track their email campaign performance.
  • Mailchimp is more affordable than Intercom for small businesses.
  • Mailchimp has a user-friendly interface and easy-to-use automation features.

Intercom Pros

  • Here are the pros of Intercom as compared to Mailchimp:
  • Intercom offers more personalized communication with customers through its chat and messaging features.
  • With Intercom, you can manage your customer database and communicate with them directly within the platform, eliminating the need for another email automation tool such as Mailchimp.
  • Intercom's real-time messaging features allow for quicker response times, reducing the likelihood of customer churn due to slow communication.
  • Intercom provides more advanced features for sales and marketing teams, including lead scoring and in-app messaging.
  • Intercom integrates with a wide range of third-party apps and tools, allowing for more flexibility and customization in your workflows.
  • Note that the benefits of each platform will depend on your specific business needs and use cases, so it's important to carefully consider the features of each before making a decision.

Mailchimp vs Intercom Cons

Mailchimp Cons

  • Limited communication channels (email only) compared to Intercom's multi-channel approach
  • Limited segmentation options for email campaigns compared to Intercom's more advanced segmentation capabilities
  • Limited automation capabilities compared to Intercom's advanced automation workflows
  • Higher cost for larger email lists compared to Intercom's pricing model based on active users
  • Limited ability for personalized and targeted in-app messages compared to Intercom's more advanced in-app messaging features

Intercom Cons

  • Intercom can be more expensive, especially for larger businesses with higher customer engagement.
  • Intercom's email marketing capabilities are limited compared to Mailchimp's.
  • Intercom can be more complex to set up and use, requiring more technical knowledge and training.
  • Intercom focuses heavily on customer communication and support, but may not be as effective for lead generation or user acquisition.
  • Intercom has fewer integrations and plugins compared to Mailchimp, which may limit its versatility for some users.

Mailchimp & Intercom Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Intercom uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Intercom makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Intercom integration diagram
  • First name
  • Last name
  • Business name
  • Using business Website passed from Intercom, Hyperise is able to enrich business logo and website screenshots.

Intercom Integration Guide

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Mailchimp and Intercom Frequently Asked Questions

Question: Here are some frequently asked questions about Mailchimp along with their answers:

Answer: What is Mailchimp?

Question: Mailchimp is a popular email marketing service that helps businesses of all sizes automate and personalize their email marketing campaigns.

Answer: How much does Mailchimp cost?

Question: Mailchimp offers a variety of pricing plans to fit different business needs and budgets. There is a free plan that includes basic email marketing features, while paid plans range from $99 per month to $299 per month based on the features you need and the number of contacts you have.

Answer: Can Mailchimp integrate with other platforms?

Question: Yes, Mailchimp can integrate with hundreds of other platforms, including e-commerce platforms like Shopify, social media platforms like Facebook and Instagram, and CRMs like Salesforce.

Answer: Can I customize Mailchimp templates?

Question: Yes, Mailchimp offers a variety of customizable email templates that allow you to add your own branding and content. You can also create your own templates from scratch if you prefer.

Answer: What types of emails can I send with Mailchimp?

Question: Mailchimp allows you to send a variety of email types, including newsletters, promotional emails, automated emails, and more.

Answer: Is Mailchimp easy to use?

Question: Mailchimp is known for its user-friendly interface and easy-to-use tools. However, there is a learning curve when first getting started with the platform.

Answer: Does Mailchimp offer automation features?

Question: Yes, Mailchimp offers a variety of automation features, including welcome series, abandoned cart emails, post-purchase follow-ups, and more.

Answer: Can Mailchimp help me grow my email list?

Question: Yes, Mailchimp offers a variety of tools to help you grow your email list, including pop-up forms, landing pages, and integrations with third-party apps.

Answer: Is Mailchimp GDPR compliant?

Question: Yes, Mailchimp is GDPR compliant and offers tools to help you stay compliant with data protection regulations.

Question: What is Intercom?

Answer: Intercom is a messaging platform that facilitates communication between businesses and their customers. It helps businesses engage with customers in real-time, collect valuable feedback, and provide support.

Question: What features does Intercom offer?

Answer: Intercom offers a range of features including live chat, messaging, email support, in-app messages, customer segmentation, bot automation, and integrations with other tools.

Question: How does Intercom work?

Answer: Intercom works by enabling businesses to communicate with customers in a variety of ways, including live chat on their website, automated messages, and email support. The platform also offers customer segmentation, so businesses can target specific groups of customers and provide personalized support.

Question: Is Intercom easy to use?

Answer: Yes, Intercom is designed to be user-friendly and straightforward. The platform offers a simple and intuitive user interface, and the setup process is relatively easy.

Question: How much does Intercom cost?

Answer: Intercom's pricing varies depending on the plan you choose, starting from $39 per month for the basic plan. There are also custom plans available for businesses with specific requirements.

Question: Is Intercom secure?

Answer: Yes, Intercom takes security seriously and has measures in place to protect customer data. The platform is fully compliant with GDPR regulations and offers encryption for all data transmitted through its platform.

Question: What kinds of businesses use Intercom?

Answer: Intercom is used by a wide range of businesses, including SaaS companies, e-commerce stores, and other types of businesses that want to improve their customer communication and support.