Mailchimp is an email marketing and automation platform that helps brands reach customers and prospective customers through email campaigns. It offers features such as drag and drop functionality for creating newsletters and campaigns, customizable email templates, and contact segmentation capabilities. Additionally, Mailchimp can also be used to create forms to collect leads, or to develop and run A/B tests for campaigns.
Intercom, on the other hand, is a customer communication and engagement platform designed to help businesses communicate with customers throughout the customer journey. Its core features include automated messaging, customer segmentation and personalization tools, customer feedback tools, customer education tools, customer support tools, and analytics. It also allows companies to build custom Messenger bots to automate customer conversation and to triage incoming messages. Intercom is especially useful for customer support and customer service applications, while Mailchimp is more focused on email marketing.