Klaviyo vs Intercom

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and Intercom. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo's pricing is based on the number of contacts in your email list, starting at $20 per month for up to 500 contacts. The pricing increases as the number of contacts on your list grows, with additional features like SMS campaigns and advanced reporting available at higher levels. Custom pricing is also available for larger enterprise-level accounts. Klaviyo offers a free trial period and does not require a long-term contract.


Intercom logo


Pricing: Intercom's CRM platform offers a variety of pricing plans to meet different business needs. Here is a summary of their pricing plans: 1. Inbox: This plan starts at $39 per month and includes basic messaging features, contact and lead segmentation, and team email. 2. Growth: This plan starts at $99 per month and includes more advanced features such as automated email campaigns, targeted messages, and live chat. 3.


Klaviyo vs Intercom Highlights

Klaviyo and Intercom are two different software platforms that serve different purposes. Klaviyo is primarily a marketing automation platform that focuses on email and SMS marketing campaigns, while Intercom is more of a comprehensive customer relationship management (CRM) platform that includes tools for managing customer conversations, support tickets, and more.

Klaviyo is designed to help businesses create and send personalized emails and SMS messages to their subscribers. It includes features like advanced segmentation, email templates, and automated workflows to make it easy to manage customer communications.

Intercom, on the other hand, focuses on helping businesses communicate with customers across multiple channels. It includes tools for managing customer conversations, support tickets, and even live chat. It also includes features like a knowledge base and customer feedback management to help businesses improve their overall customer experience.

While both platforms overlap in some areas, such as email marketing and segmentation, overall they serve different needs. Klaviyo is ideal for businesses that want to focus on email and SMS marketing, while Intercom is ideal for businesses that want a comprehensive CRM solution that includes customer communication and support.

Klaviyo vs Intercom Pros

Klaviyo Pros

  • Klaviyo provides focused marketing automation features, whereas Intercom is more of a broad CRM platform.
  • Klaviyo has more robust email marketing capabilities, including advanced segmentation and personalization options.
  • Klaviyo integrates with a wide range of e-commerce platforms, making it a great option for online businesses.
  • Klaviyo also has more advanced analytics capabilities, with real-time reporting and A/B testing functionality.
  • Klaviyo's pricing is more affordable and transparent compared to Intercom's, especially for smaller businesses or start-ups.
  • Klaviyo provides excellent customer support, with a dedicated customer success team that offers personalized guidance and technical assistance.
  • Klaviyo also provides pre-built workflows and automation templates, making it easier for businesses to get up and running quickly.

Intercom Pros

  • Intercom offers live chat, messaging, and email features as part of its CRM platform, while Klaviyo is primarily focused on email automation and marketing.
  • Intercom provides comprehensive customer data and analytics, allowing businesses to track customer behavior, engagement, and conversations across various channels, whereas Klaviyo has limited CRM functionalities.
  • Intercom offers a range of integrations with third-party apps, such as Salesforce, Shopify, and Slack, making it a versatile platform for businesses of all sizes and industries. Klaviyo, on the other hand, has a smaller set of integrations.
  • Intercom's pricing plans include a free trial, and its paid plans start at a lower price point compared to Klaviyo, which starts at a higher price point for its basic plan.
  • Intercom has a user-friendly interface, a dedicated mobile app, and provides 24/7 customer support, while Klaviyo's interface can be more complex, and its customer support is only available during limited hours.

Klaviyo vs Intercom Cons

Klaviyo Cons

  • Klaviyo's focus is mostly on email marketing, while Intercom offers a more diverse range of communication channels such as live chat, in-app messages, and push notifications.
  • Intercom provides more robust customer data and analytics, whereas Klaviyo's customer profiling capabilities are limited to email behavior data.
  • Klaviyo lacks features for lead scoring, a critical feature in a CRM for sales teams to prioritize their outreach.
  • Intercom's pricing model can be more flexible for businesses with fluctuating user numbers, whereas Klaviyo's pricing varies depending on the number of contacts in the email list.
  • Intercom offers more advanced automation possibilities, including the ability to trigger messages based on in-app behavior and user demographics.

Intercom Cons

  • Limited email marketing features compared to Klaviyo
  • No built-in SMS marketing capabilities
  • Cannot segment users based on behaviors or actions outside of Intercom
  • Limited segmentation and targeting options compared to Klaviyo
  • Only provides basic reporting and analytics compared to Klaviyo's advanced reporting features
  • More expensive pricing plans compared to Klaviyo
  • Integration options are more limited compared to Klaviyo's extensive list of integrations.

Klaviyo & Intercom Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

Intercom uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Intercom makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Intercom integration diagram
  • First name
  • Last name
  • Business name
  • Using business Website passed from Intercom, Hyperise is able to enrich business logo and website screenshots.

Intercom Integration Guide

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Klaviyo and Intercom Frequently Asked Questions

Question: What is Klaviyo and how does it work?

Answer: Klaviyo is a marketing automation platform that helps businesses create and send targeted email and SMS campaigns to their customers. It works by integrating with your ecommerce platform, allowing you to track customer behavior and interactions with your brand. Based on this data, Klaviyo helps you create and send personalized emails and SMS messages to drive sales and engagement.

Question: What integrations does Klaviyo offer?

Answer: Klaviyo integrates with a variety of ecommerce platforms, including Shopify, Magento, WooCommerce, and BigCommerce. It also integrates with popular tools like Zapier, Facebook, and Google Analytics.

Question: How much does Klaviyo cost?

Answer: Klaviyo's pricing is based on the number of contacts in your database and the number of emails you send. Prices start at $20/month for up to 500 contacts and go up from there.

Question: What kind of campaigns can I create with Klaviyo?

Answer: With Klaviyo, you can create a variety of campaigns including abandoned cart emails, welcome series, post-purchase follow-ups, and win-back campaigns. You can also create targeted campaigns based on customer behavior, such as browsing history or purchase history.

Question: Does Klaviyo offer support and training?

Answer: Yes, Klaviyo offers extensive support and training resources, including email support, live chat, and a knowledge base. They also offer webinars, workshops, and certification programs to help you get the most out of the platform.

Question: What is Intercom and what does it do?

Answer: Intercom is a customer relationship management (CRM) platform that enables businesses to communicate with their customers across different channels. It includes features such as live chat, targeted messaging, automation, and reporting.

Question: Can I integrate Intercom with other tools?

Answer: Yes, Intercom has integrations with commonly used tools such as Slack, Salesforce, Hubspot, and many more. This allows you to streamline your workflows and access all your customer data in one place.

Question: What are the pricing plans for Intercom?

Answer: Intercom offers a range of pricing plans depending on the size of your business and your needs. They have a free plan, as well as paid plans starting at $39 per month per user.

Question: What channels can I use to communicate with customers on Intercom?

Answer: Intercom allows you to communicate with customers across a variety of channels such as email, in-app messaging, SMS, and push notifications. This enables you to keep your customers engaged and informed through their preferred communication method.

Question: Is Intercom secure?

Answer: Yes, Intercom takes security and data privacy very seriously. They use industry-standard encryption and follow best practices to protect your data. They also comply with data protection regulations such as GDPR and CCPA.

Question: How does Intercom handle customer data?

Answer: Intercom stores customer data securely and allows you to manage your data privacy settings. You can control what data you collect, how it is used, and who has access to it. Intercom is also GDPR and CCPA compliant.

Question: What types of businesses benefit from using Intercom?

Answer: Any business that communicates with customers across multiple channels can benefit from using Intercom. It is particularly useful for SaaS companies, e-commerce businesses, and other businesses that rely on customer engagement to drive growth.