The primary difference between InfluencerSoft and Klaviyo is that InfluencerSoft is a powerful, comprehensive influencer marketing platform, while Klaviyo is an email marketing automation platform. With InfluencerSoft, you can easily manage and grow your influencer network and measure your ROI through data tracking capabilities. In addition, InfluencerSoft provides you with powerful insights into the influencers in your network and to understand their impact on your brand. With Klaviyo, you have an intuitive, easy-to-use email platform that simplifies the process of creating, launching and tracking your email campaigns. It also helps you segment audiences, create automated workflows, and test campaigns. Both platforms are great tools to help you reach your marketing goals, so which one you choose really depends on your specific needs.