SalesLoft and Mailshake are two popular sales and marketing automation tools. While both platforms are designed to streamline the sales process, SalesLoft and Mailshake offer distinct features and advantages. SalesLoft is designed to identify, engage and nurture leads with a complete sales engagement platform. It allows sales reps to customize sales cadences, connect with prospects via phone, email and social networks, and measure engagement with real-time reporting. Mailshake, on the other hand, focuses on outbound email campaigns and lead nurture sequences that are personalized for each contact. It features an automated email follow-up system, personalized email templates and template customization tools, ability to schedule emails for maximum ROI, and advanced tracking and reporting.