Klaviyo vs Zoho CRM

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and Zoho CRM. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo is a marketing automation platform that offers a free plan for up to 250 contacts. After that, pricing is based on the number of contacts you have in your database.


Zoho CRM logo

Zoho CRM

Pricing: Zoho CRM offers several pricing plans to fit different business needs. The plans are as follows: 1. Free: The Free plan is for up to three users and includes basic features such as lead and contact management, email integration, and sales forecasting. 2. Standard: The Standard plan costs $12 per user per month, and it includes all of the features of the Free plan, plus marketing automation, social media integration, and advanced reporting. 3.

Klaviyo vs Zoho CRM Highlights

Klaviyo is a marketing automation platform that focuses on email marketing, personalized communication, and e-commerce integration. It helps businesses to create targeted email campaigns, track customer behavior, and deliver personalized content. On the other hand, Zoho is a CRM platform that helps businesses manage their customer relationships. It provides tools for sales automation, lead management, customer interaction, and analytics.

The main difference between Klaviyo and Zoho is their focus areas. Klaviyo is more oriented towards marketing automation and e-commerce, while Zoho is geared towards customer relationship management. Klaviyo offers advanced email marketing features and integrations with e-commerce platforms like Shopify, whereas Zoho provides comprehensive tools for managing customer interactions across different channels.

While Klaviyo provides detailed analytics and segmentation features to optimize email campaigns, Zoho offers a wide range of integrations, including social media, web forms, and email tracking. Both platforms have their strengths and are suitable for different businesses based on their specific requirements. Ultimately, the best choice depends on the individual needs, goals, and budget of the organization.

Klaviyo vs Zoho CRM Pros

Klaviyo Pros

  • Klaviyo provides a comprehensive set of email marketing and automation tools which are not as extensive in Zoho.
  • Klaviyo's analytics and reporting functionalities are more advanced and detailed, providing insights into customer interactions and engagement rates.
  • Klaviyo can directly integrate with popular eCommerce platforms such as Shopify, Magento, and WooCommerce, which allows for easier tracking of customer behavior and segmented targeting.
  • Klaviyo is focused on delivering personalized and targeted messaging based on customer behavior and interests, whereas Zoho is more generalized in terms of customer communication.
  • Klaviyo's A/B testing capabilities for subject lines, email content, and timing are more flexible and easy to use.
  • Klaviyo has a more user-friendly interface and easier setup process than Zoho, which can be more complex and require more training to use effectively.

Zoho CRM Pros

  • Zoho is a comprehensive CRM platform that offers a wide range of features for managing customer interactions and relationships.
  • Zoho provides advanced analytics and reporting capabilities, which can help businesses track the success of their sales and marketing efforts.
  • Zoho's pricing is significantly lower than Klaviyo, making it a more affordable option for small businesses and startups.
  • Zoho's user interface is highly intuitive and user-friendly, with drag-and-drop customization options available for creating sales pipelines, workflows, and custom fields.
  • Zoho offers a seamless integration with a variety of third-party tools, including email marketing and social media platforms, which can help businesses streamline their marketing efforts.
  • Zoho provides comprehensive mobile support, with iOS and Android apps available for managing contacts, leads, and deals on-the-go.

Klaviyo vs Zoho CRM Cons

Klaviyo Cons

  • Klaviyo is primarily a marketing automation platform, whereas Zoho is primarily a CRM platform. This means that Zoho has more robust CRM features and may be more suitable for businesses focused on lead management and customer relationship management.
  • Klaviyo's reporting features are less robust than Zoho's. Klaviyo provides basic email and campaign performance metrics, but Zoho provides more detailed sales, contact, and activity reports.
  • Klaviyo's pricing is based on the number of contacts in your database, which can be costly for businesses with large contact lists. Zoho's pricing is based on the number of users, which may be more cost-effective for larger teams.
  • Klaviyo may require more technical expertise to set up and use effectively, as it has a steeper learning curve than Zoho.
  • Klaviyo does not have built-in phone or chat customer support, and email support may take longer to receive a response compared to Zoho's support options.

Zoho CRM Cons

  • Limited capabilities in terms of marketing automation compared to Klaviyo.
  • Zoho CRM is primarily designed for managing customer relationships, while marketing automation is not its main focus.
  • The user interface can be overwhelming and difficult to learn for new users.
  • Integration with other marketing tools might require additional setup and customization.
  • Zoho's reporting and analytics features are not as robust as Klaviyo's, which can affect the effectiveness of your marketing campaigns.

Klaviyo & Zoho CRM Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

Zoho CRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Zoho CRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Zoho CRM integration diagram
  • First name
  • Last name
  • Phone
  • Using business Website passed from Zoho CRM, Hyperise is able to enrich business logo and website screenshots.
  • Business name
  • Category
  • Street
  • City
  • State
  • Country
  • Zip

Zoho CRM Integration Guide

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Klaviyo and Zoho CRM Frequently Asked Questions

Question: What is Klaviyo and what does it do?

Answer: Klaviyo is a cloud-based marketing automation platform that helps businesses of all sizes to create and execute targeted campaigns across multiple channels such as email, SMS, social media, and more.

Question: How does Klaviyo work?

Answer: Klaviyo collects user data from various sources such as website behavior, purchase history, and email interactions. The platform then uses this data to segment customers and create highly-targeted campaigns that maximize engagement and revenue.

Question: Is Klaviyo only for email marketing?

Answer: Although Klaviyo excels in email marketing, it also supports other marketing channels such as SMS, push notifications, web notifications, Facebook, and Instagram ads.

Question: Does Klaviyo have any email templates?

Answer: Yes, Klaviyo has a variety of pre-designed email templates that users can customize based on their brand's color, font, and other preferences.

Question: Is Klaviyo easy to use?

Answer: Klaviyo's user interface is intuitive, and its drag-and-drop automation builder makes it easy for non-technical users to create campaigns. In addition, the platform also offers helpful guides, tutorials, and customer support.

Question: Can Klaviyo integrate with other platforms such as e-commerce platforms and CRMs?

Answer: Yes, Klaviyo integrates with a wide variety of platforms such as Shopify, Magento, WooCommerce, Salesforce, and more. This enables users to sync their customer data between their platforms and Klaviyo.

Question: How much does Klaviyo cost?

Answer: Klaviyo's pricing is based on the number of contacts in a user's database and the features they require. The platform offers a free plan for up to 250 contacts, while its paid plans start at $20/month.

Question: What is Zoho CRM?

Answer: Zoho CRM is a cloud-based customer relationship management platform designed to help businesses manage their customer interactions, sales and marketing efforts and other related activities.

Question: What are the key features of Zoho CRM?

Answer: Zoho CRM comes with a suite of features that help businesses streamline their sales, marketing and support functions such as lead management, sales pipeline management, email marketing automation, and social media integration.

Question: How is Zoho CRM priced?

Answer: Zoho CRM offers different pricing plans, ranging from a free version with limited features to paid plans that offer more features and functionality. The pricing is based on the number of users and the level of capabilities required.

Question: What types of businesses use Zoho CRM?

Answer: Zoho CRM is used by businesses of all sizes and industries, from small startups to large enterprises. It can cater to the needs of any business that wishes to improve customer relationships, drive sales and increase business growth.

Question: What is the deployment model of Zoho CRM?

Answer: Zoho CRM is a cloud-based platform, which means it is hosted on secure servers and can be accessed from anywhere with an internet connection. However, it also offers an on-premise option for businesses that need to choose their own hosting environment.

Question: Does Zoho CRM offer integrations with other software applications?

Answer: Yes, Zoho CRM offers integrations with a wide range of third-party software, such as Google Workspace, Microsoft Office, social media platforms and other popular business tools.

Question: What kind of support is available for Zoho CRM?

Answer: Zoho CRM offers both standard and premium support options, including email support, phone support, help center documentation and training resources such as webinars, tutorials and videos.