Klaviyo vs Mailjet

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and Mailjet. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo is a marketing automation platform that offers different pricing plans based on the number of contacts you have. Here's a summary of Klaviyo's pricing: - Free plan: For businesses with up to 250 contacts. It includes basic email marketing features and limited access to integrations. - Growth plan: Starts at $20/month for up to 500 contacts and goes up to $150/month for up to 15,000 contacts.


Mailjet logo


Pricing: Mailjet offers a range of pricing plans to meet the needs of businesses of all sizes. Its basic plan starts at $9.65 per month and it includes up to 30,000 emails per month, advanced email analytics, and customer support via email. Their Premium plan starts at $20.95 per month and it includes all the features of the Basic plan, plus access to the advanced automation features, multi-user collaboration, and priority customer support.

Klaviyo vs Mailjet Highlights

The main difference between Klaviyo, a marketing automation platform, and Mailjet, an email marketing platform, is in their scope and functionality. Klaviyo is a full-featured marketing automation solution designed to help eCommerce businesses grow their sales through targeted and personalized campaigns that leverage customer behavior data. In comparison, Mailjet is a simpler email marketing platform that is more focused on bulk email campaigns, newsletter management, and transactional emails. While both platforms provide email marketing tools, Klaviyo's capabilities extend beyond email marketing to include CRM, segmentation, automation, and analytics features that are not present in Mailjet. So, if you're looking for a more comprehensive marketing automation solution to drive your eCommerce business growth, Klaviyo may be the better option, but if you're looking for a simpler solution for managing email newsletters, then Mailjet may be more suitable.

Klaviyo vs Mailjet Pros

Klaviyo Pros

  • Klaviyo offers advanced email automation features such as behavior-based email triggers, multi-channel communication, and A/B testing.
  • Klaviyo's segmentation options are more sophisticated and customizable compared to Mailjet.
  • Klaviyo offers integrations with a wider range of eCommerce platforms such as Shopify, WooCommerce, and Magento.
  • Klaviyo provides more in-depth and actionable reporting metrics that can help businesses make informed decisions.
  • Klaviyo has a more user-friendly interface and offers pre-built templates and email designs that can help save time.
  • Klaviyo offers customer support through email, phone, and live chat while Mailjet only offers email support.
  • Klaviyo's pricing options are more flexible, offering both monthly plans and pay-as-you-go options, while Mailjet only offers monthly plans.

Mailjet Pros

  • Mailjet has a more affordable pricing structure, making it a more budget-friendly option for small businesses.
  • Mailjet offers advanced email marketing features such as real-time collaboration on email campaigns, whereas Klaviyo focuses more on automated sequences and personalized messaging.
  • Mailjet offers a greater variety of email templates and design options, allowing for more creativity in email campaigns.
  • Mailjet has a user-friendly interface that is easy to navigate, making it accessible to users of all experience levels.
  • Mailjet offers multilingual support, which is helpful for businesses that target audiences in multiple countries and languages.

Klaviyo vs Mailjet Cons

Klaviyo Cons

  • Klaviyo is more expensive than Mailjet.
  • Klaviyo is geared towards e-commerce businesses and may not be as suitable for businesses in other industries.
  • Klaviyo does not offer A/B testing for email subject lines, whereas Mailjet does.
  • Klaviyo does not have a landing page builder integrated in its platform, whereas Mailjet does.
  • Klaviyo does not offer as many email templates as Mailjet does.
  • Klaviyo's email design interface can be more complicated to use compared to Mailjet's drag and drop interface.
  • Klaviyo does not have a built-in CRM system like Mailjet does.

Mailjet Cons

  • Mailjet has limited automation capabilities compared to Klaviyo's advanced automation features.
  • Klaviyo provides better segmentation options and allows for personalized marketing campaigns based on customer behavior, while Mailjet has more basic segmentation options.
  • Mailjet does not offer SMS marketing, while Klaviyo provides SMS marketing functionality.
  • Klaviyo has better integration options with popular ecommerce platforms like Shopify, Magento, and BigCommerce, while Mailjet's integrations are more limited.
  • Mailjet may take longer to set up and configure compared to Klaviyo's user-friendly interface and easy-to-use features.

Klaviyo & Mailjet Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

Mailjet uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailjet makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailjet integration diagram
  • First name
  • Country

Mailjet Integration Guide

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Klaviyo and Mailjet Frequently Asked Questions

Question: What is Klaviyo?

Answer: Klaviyo is a marketing automation platform that helps eCommerce businesses grow by powering their email and SMS marketing efforts.

Question: What types of businesses can use Klaviyo?

Answer: Klaviyo is ideal for eCommerce businesses of all sizes, including direct-to-consumer companies, subscription boxes, and B2B businesses.

Question: What features does Klaviyo offer?

Answer: Klaviyo offers a range of features to help eCommerce businesses grow, including email marketing, SMS marketing, segmentation and targeting tools, personalized product recommendations, abandoned cart emails, AI-powered analytics and reporting, and more.

Question: What integrations does Klaviyo offer?

Answer: Klaviyo integrates with a wide range of eCommerce platforms, including Shopify, WooCommerce, BigCommerce, Magento, and more. It also integrates with a variety of other tools, such as Facebook, Instagram, Google Ads, and Zapier.

Question: How much does Klaviyo cost?

Answer: Klaviyo pricing is based on the number of contacts in your database and the features you need. Prices start at $20/month for up to 500 contacts and go up from there.

Question: Does Klaviyo offer any support resources?

Answer: Yes, Klaviyo offers a range of support resources, including a knowledge base, community forum, and email and chat support. They also offer a range of educational resources, such as webinars and workshops, to help businesses get the most out of their platform.

Question: What is Mailjet?

Answer: Mailjet is a cloud-based email marketing platform that allows businesses to create, send, and track marketing emails and newsletters.

Question: How does Mailjet work?

Answer: Mailjet provides an intuitive drag-and-drop email editor and a library of customizable pre-built email templates. Users can segment and manage their email list, run A/B tests, and track delivery and engagement metrics.

Question: What types of businesses can benefit from Mailjet?

Answer: Mailjet is suitable for businesses of all sizes that want to increase their engagement and conversions through email marketing. It is particularly useful for e-commerce, startups, and agencies.

Question: What are the pricing plans for Mailjet?

Answer: Mailjet offers both monthly and pay-as-you-go plans based on the number of emails sent. Prices start at $65 per month.

Question: Does Mailjet provide customer support?

Answer: Mailjet provides 24/7 customer support via email, chat, and phone to all its customers. There is also a comprehensive support center with articles, tutorials, and guides.

Question: What integrations does Mailjet support?

Answer: Mailjet integrates with various e-commerce platforms, CRMs, CMSs, and social media platforms. Some notable integrations include Shopify, Salesforce, WordPress, and Facebook.

Question: Is Mailjet GDPR-compliant?

Answer: Yes, Mailjet is GDPR-compliant and provides various features to help users comply with GDPR regulations. These include data protection, opt-in forms, and data processing agreements.