Mailchimp vs Mailjet

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and Mailjet. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailchimp logo


Pricing: MailChimp offers four plans ranging from free to $299.99 per month. The Free plan offers up to 2,000 contacts and 10,000 emails per month.The Essentials plan starts at $9.99 per month for up to 500 contacts and 50,000 emails per month.The Standard plan starts at $14.99 per month for up to 1,500 contacts and 100,000 emails per month.



Mailjet logo


Pricing: Mailjet offers both pay-as-you-go plans and monthly subscription plans. The pay-as-you-go plans range from €4.49 to €989.99 per month, depending on the number of emails sent and features needed. There are also subscription plans ranging from €8.49 to €2,999.99 per month. Additional features can also be purchased in packages or a-la-carte.

Mailchimp vs Mailjet Highlights

MailChimp is an online email marketing service that helps businesses reach customers and prospects. It offers automated marketing campaigns and provides customers with detailed analytics of the results. MailJet is very similar in that it is also an email marketing service, but it is designed for businesses that need to send large volumes of emails. MailJet provides more tools and analytics for businesses to monitor their campaigns, and offers the ability to create tailored messages for targeted audiences. MailJet also has more advanced features such as automatically optimizing content, A/B testing of email messages and automated segmentation. In summary, MailChimp and MailJet offer similar services, but MailJet provides more features and analytics to optimize email campaigns and target specific audiences.

Mailchimp vs Mailjet Pros

Mailchimp Pros

  • Mailchimp is easier to use with a simple visual user interface
  • Mailchimp offers more customization options than Mailjet
  • Mailchimp templates are more modern and polished compared to Mailjet
  • Mailchimp has an extensive library of tutorials and help resources
  • Mailchimp offers a free plan for up to 2,000 contacts
  • Mailchimp gives users more control over managing contact lists
  • Mailchimp allows for segmenting customers based on their actions and behaviour which leads to better targeting
  • Mailchimp has more integrations and third-party app options than Mailjet
  • Mailchimp has built-in reporting and analytics tools which helps to track the performance of campaigns

Mailjet Pros

  • Pros for Mailjet Compared to Mailchimp:
  • More Customization & Design Options: Mailjet offers more options for customizing the look and feel of email templates than Mailchimp
  • Greater Flexibility: Mailjet allows you to create dynamic email campaigns with options like A/B testing, sending frequency adjustments and real-time analytics.
  • Affordable Pricing: Mailjet has more affordable plans than Mailchimp.
  • No Need to Pay for Inactive Contacts: Mailjet allows you to store inactive contacts up to 6 months without having to pay for them.
  • Webinars & Tutorials: They offer an extensive library of helpful webinars and tutorials to help you get the most out of their services.

Mailchimp vs Mailjet Cons

Mailchimp Cons

  • MailChimp is significantly more expensive than Mailjet
  • MailChimps composer is more difficult to customize than Mailjets
  • MailChimp does not allow users to customize the footers of their emails
  • MailChimps customer support service is not as extensive as Mailjets
  • MailChimp does not allow for automated campaigns
  • MailChimp does not have an out-of-the-box integration with CRM systems
  • MailChimps permission-based email compliance is not as extensive as Mailjets
  • MailChimp processing times are often slower than Mailjets

Mailjet Cons

  • Mailjet's learning curve is much steeper than Mailchimp, as the latter has a much clearer user interface and is easier to pick up and use.
  • Mailjet's support generally takes longer to respond than Mailchimp's.
  • Mailjet's template editor is more limited than Mailchimp's, so you don't have as much creative freedom when designing emails.
  • Mailjet's automation features are not as comprehensive as Mailchimp's.
  • Mailjet doesn't have A/B testing, while Mailchimp does.
  • Mailjet charges more for email campaigns than Mailchimp does.

Mailchimp & Mailjet Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Mailjet uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailjet makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailjet integration diagram
  • First name
  • Country

Mailjet Integration Guide

Other Mailchimp & Mailjet Email Marketing platform comparisons

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Mailchimp and Mailjet Frequently Asked Questions

Question: What is Mailchimp?

Answer: Mailchimp is an email marketing platform that provides businesses with the tools they need to create, send, and manage email campaigns.

Question: How do I set up an email list in Mailchimp?

Answer: To set up an email list in Mailchimp, click Lists in the main navigation, enter important information about your list, choose a delivery option, and click Save.

Question: How do I send an email campaign?

Answer: To send an email campaign, click Campaigns in the main navigation, select the type of campaign you’d like to send, customize the content, and click Send.

Question: What are custom fields?

Answer: Custom fields are additional pieces of information about contacts in your list. You can use custom fields to segment your list into groups of contacts with similar characteristics.

Question: What is a Mailchimp template?

Answer: A Mailchimp template is a predesigned HTML email that you can customize with your own content.

Question: What types of emails can I send with Mailjet?

Answer: Mailjet ensures that all emails you send via its platform are delivered quickly, professionally and in compliance with anti-spam policies. You can send newsletters, transactional emails, and automated emails.

Question: How secure is Mailjet?

Answer: Mailjet is committed to providing secure email delivery and protecting customers’ data. Mailjet uses secure protocols and TLS encryption, as well as automating standard email verifications. All levels of security provided by Mailjet are based on industry-standard secure protocols (including authentication, encryption & malware protection).

Question: What is a template?

Answer: A Mailjet template is a content structure with editable blocks of HTML code (including images and text), allowing you to customize an email with flexible and reusable building blocks. Templates cut down on the amount of design time needed to send sophisticated and consistent emails.