Klaviyo vs Flexie

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and Flexie. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo is a popular marketing automation platform that offers several pricing plans depending on the number of contacts you have and the features you need. Here is a summary of the pricing plans: 1. Free plan - This plan is only available for up to 250 contacts and includes basic email marketing features. 2. Starter plan - The starter plan starts at $20/month and is available for up to 500 contacts.


Flexie logo


Pricing: Flexie CRM platform offers flexible pricing based on the needs of the organization. There are three pricing plans available: Basic, Professional, and Enterprise. - Basic: This plan is priced at $12/month per user and includes features such as lead management, email marketing, and reporting. - Professional: Priced at $24/month per user, this plan includes everything in the Basic plan along with advanced features such as workflow automation, web forms, and API integrations.

Klaviyo vs Flexie Highlights

Klaviyo and Flexie are two different types of software platforms with distinct functions. Klaviyo is primarily a marketing automation platform that includes features like email marketing, analytics, and integrations with other tools that help businesses automate their marketing campaigns. On the other hand, Flexie is a CRM platform that focuses on managing customer relationships, tracking sales leads, and improving customer engagement.

While both platforms have some overlapping features, such as email marketing and analytics, they serve different purposes. Klaviyo is best suited for marketing teams that want to streamline their marketing campaigns and improve customer engagement. Flexie is more beneficial for sales teams that need to track leads, monitor customer interactions, and optimize their sales pipelines.

In summary, the main difference between Klaviyo and Flexie is that Klaviyo is a marketing automation platform intended to streamline marketing campaigns while Flexie is a CRM platform designed to help sales teams manage their leads and customer relationships.

Klaviyo vs Flexie Pros

Klaviyo Pros

  • Klaviyo is specifically designed for marketing automation, whereas Flexie is primarily a CRM platform with additional marketing features
  • Klaviyo offers audience segmentation based on behavior and data, whereas Flexie provides basic segmentation based on demographics and attributes
  • Klaviyo comes with pre-built email templates and workflows, making it easier for marketers to create campaigns, while Flexie requires more customization and set up
  • Klaviyo supports advanced analytics and reporting, providing insights on campaign performance, while Flexie provides basic reporting features
  • Klaviyo integrates seamlessly with popular ecommerce platforms, such as Shopify and Magento, whereas Flexie has limited integrations with ecommerce platforms
  • Klaviyo features personalized product recommendations and dynamic content, allowing for more personalized and targeted campaigns, while Flexie lacks these advanced features.

Flexie Pros

  • Here are some pros of Flexie CRM platform compared to Klaviyo Marketing Automation platform:
  • Flexie offers functionality beyond marketing automation, serving as a comprehensive CRM system with advanced customization options.
  • Flexie has a more affordable pricing structure, making it accessible for small and medium-sized businesses.
  • Flexie provides built-in integrations with popular tools such as Zapier and Mailgun.
  • Flexie allows for flexible automation workflows with advanced conditionals, branching, and decision-making options.
  • Flexie enables more granular segmentation of contact lists, with the ability to create sub-lists and manage relationships between them.
  • Flexie lets you easily add and manage custom fields, tags, and data sets for more tailored customer experiences.
  • Flexie's support team provides personalized attention and assistance throughout your onboarding process and routine operations.

Klaviyo vs Flexie Cons

Klaviyo Cons

  • Klaviyo is mainly focused on email and social media marketing, while Flexie offers a broader range of CRM features, such as lead management, sales automation, and customer service.
  • Klaviyo's pricing plans are based on the number of contacts you have, which can become expensive as your business grows. Flexie offers more flexible pricing options and is not solely based on the number of contacts.
  • Klaviyo's interface can be overwhelming and difficult to navigate, compared to Flexie's user-friendly and customizable interface.
  • While Klaviyo has some basic CRM features, it does not provide in-depth reporting and analysis capabilities that can be crucial for businesses. Flexie, on the other hand, has powerful reporting and analytics tools to help businesses make data-driven decisions.
  • Klaviyo's integrations with other platforms and tools are limited compared to Flexie, which offers a wide range of integrations with various third-party apps and services.

Flexie Cons

  • Here are some cons of Flexie compared to Klaviyo:
  • Flexie is primarily a CRM platform and lacks the advanced marketing automation features that Klaviyo offers.
  • Flexie has a steeper learning curve compared to Klaviyo and may require more technical knowledge to use.
  • Flexie's pricing model can be more expensive than Klaviyo, especially if you require additional features or integrations.
  • Flexie does not have the same level of third-party integrations as Klaviyo, which may limit your ability to connect with other tools.
  • Flexie's analytics and reporting capabilities are not as detailed as Klaviyo, making it more difficult to measure the success of your marketing campaigns.

Klaviyo & Flexie Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

Flexie uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Flexie makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Flexie integration diagram
  • First name
  • Last name
  • Phone
  • Business name
  • City
  • Country

Flexie Integration Guide

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Klaviyo and Flexie Frequently Asked Questions

Question: What is Klaviyo?

Answer: Klaviyo is a cloud-based marketing automation platform that allows businesses to manage and analyze their customer data and communication through email, SMS, and web push notifications.

Question: What types of businesses can use Klaviyo?

Answer: Klaviyo is designed to work with e-commerce businesses of all sizes, from start-ups to large enterprises.

Question: What features does Klaviyo offer?

Answer: Klaviyo's features include email marketing, SMS marketing, web push notifications, form builders, automated flows, segmentation, A/B testing, analytics, and integrations with popular e-commerce platforms such as Shopify, Magento, and WooCommerce.

Question: Can Klaviyo integrate with other platforms?

Answer: Yes, Klaviyo integrates with several e-commerce platforms, social media channels, and other third-party tools.

Question: How is pricing determined for Klaviyo?

Answer: Klaviyo's pricing is based on the number of contacts in a business's email list and the number of emails sent each month.

Question: What type of customer support does Klaviyo offer?

Answer: Klaviyo offers customer support through email, phone, and live chat. They also have a comprehensive knowledge base and community forum.

Question: Is Klaviyo easy to use?

Answer: Klaviyo is known for being user-friendly, with a drag-and-drop editor and a clean interface. However, some features may require technical knowledge or assistance from customer support.

Question: What is Flexie CRM?

Answer: Flexie is a cloud-based CRM platform designed to help businesses streamline their sales, marketing, and customer service operations.

Question: What are the key features of Flexie CRM?

Answer: Flexie CRM offers a wide range of features, including contact management, lead management, sales pipeline management, automated marketing campaigns, task management, team collaboration tools, reporting and analytics, and more.

Question: Is Flexie CRM easy to use?

Answer: Flexie CRM is designed to be user-friendly and intuitive, with a simple and modern interface that makes it easy to navigate and use. The platform also offers extensive documentation and customer support to help users get started and maximize their use of the system.

Question: Can Flexie CRM be customized to fit my business needs?

Answer: Yes, Flexie CRM is highly customizable, allowing you to tailor the platform to your specific business needs and workflows. The system offers a flexible and modular architecture that enables you to add or remove functionality as needed.

Question: How secure is Flexie CRM?

Answer: Flexie CRM takes data security and privacy seriously, and the platform is built with high-level security features and protocols to protect your data. All data is stored on secure servers with data encryption, and the platform is compliant with GDPR and other data protection regulations.

Question: What pricing plans are available for Flexie CRM?

Answer: Flexie CRM offers a range of pricing plans to fit different business needs and budgets. Pricing is based on the number of users and the features included in the plan, and there is also a free plan available for smaller businesses and startups.

Question: What is Flexie?

Answer: Flexie CRM software is a product for any size business that offers Workflow Automation tools, enterprise-level support and custom tool customization. Flexie helps streamline your workflow with all the essential features needed to succeed in this competitive market.

Question: How do I add a new user?

Answer: A user is someone who may have a certain level of access to the CRM. You decide the access level each user will have to the CRM and within your company, employees might hold different roles like sales reps or support technicians. By creating a new account for every role you not only delegate tasks but also define how much they are able to see in Flexie’s system. So now we’ll get back into explaining how you can add these users below! Note that this process only works if an admin does it first so as long as there isn’t anything wrong with our employee records then go ahead and follow these steps: First, navigate to Settings at the upper-right corner of the screen and on the drop down menu click Users. Once you’ve clicked User, enter your first name followed by last name. Next set their permission level: are they an admin with full access? Or do they need limited information such as agent status which allows them to log into Flexie CRM but without some administrative privileges? Enter all important details for this user including role within company/group affiliation, phone number(obligatory) username, email address and password when prompted.

Question: How do I create a new group?

Answer: First, go to Settings at the upper-right corner of the page and on the drop-down menu click Groups. Navigate to the top right corner of screen and click New. Write a creative name for your new group you want to create; fill in who will be part of this list (you can add as many users), write an engaging description with details about what people do within it, then hit Save & Close or Apply. The name is required because when we search for groups by scratching our chin trying really hard not to look bored while scrolling down endless options until finally landing on one - if there’s no catchy name I’m going back up looking again...it saves precious time that.

Question: How do I convert a lead into a contact?

Answer: Now, what is the difference between a lead and a contact? A lead is someone you’ve attracted with your marketing campaigns or other means. On the other hand, an existing customer who has already purchased from you would be considered as a contact. Converting leads into contacts helps to build up your company’s reputation in that way too! Lead conversion process can help promote better quality of products for customers by building their trust because they are likely satisfied if they have bought something before. You can convert your leads into contacts and even add a company to the form. To get started, navigate over to the Leads menu option. Once you have selected the lead you want to map over, Contacts fields that match up with what is on this screen will be automatically mapped for an easy import process. If there are any fields left un-mapped or new ones created during import--no worries! You still have time to manually change those before we save it all by clicking Save button at bottom right corner of the page.

Question: How do I import leads, contacts, companies and deals?

Answer: Importing huge volumes of data from external resources to your CRM is one of the best ways to ensure that sales, marketing and other work processes go as smoothly as possible. You can import data stored in databases, spreadsheets or any systems you are using into Flexie with ease so that all relevant information could be available at once for easy access! You first need complete files before importing them because only then will they reflect a true representation. Import now by following these guidelines - make sure the file size doesn’t exceed 50MB, and that it has columns separated by comma delimiters. To import leads, simply go to the Leads page in the top right corner and click Import. Choose a file to upload from your computer or another third-party system (e.g. Dropbox) by clicking on ‘Upload’. You’ll need to make sure that you’re mapping column names correctly as some fields are used for Flexie CRM’s internal purposes like auto-numbering lead records with unique IDs during imports. You can distribute over a specific user and then choose whether to run manual workflows so they don’t have any duplicates after importing new leads!

Question: Can I share a record with another user?

Answer: Flexie CRM is a great way to share information with other users. You can also send emails from the mailbox of another user and see any incoming messages they may have received! You can use Flexie CRM to keep your records close at hand, but still give them out when necessary. Let’s say you want to share a lead with a user or group of users. Here you see all the details related to the deal, and next go ahead in clicking on the Actions button - here is where one can choose between sharing it with an individual person as well as choosing among groups of people who have certain permissions. Now say that we wanted this very moment for instance, just now right at this point-in-time not only by yourself but also together simultaneously with others who enjoy what they do professionally—to be able think about how exciting and worthwhile life would feel if our deals were shared too! Lastly, click Save - and you’ve just shared your deal!