Klaviyo vs OctopusCRM

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Marketing Automation category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Klaviyo and OctopusCRM. We'll also delve into the details of which offers the best personalization options within Marketing Automation, with there respective Hyperise integrations

Klaviyo logo


Pricing: Klaviyo offers a variety of pricing options based on the number of contacts you have on your email list and the number of emails you plan to send each month. For up to 250 contacts and 500 email sends per month, Klaviyo offers a free plan. Their paid plans start at $20 per month for up to 500 contacts and unlimited email sends.


OctopusCRM logo


Pricing: OctopusCRM offers different pricing options depending on the features and duration of the subscription. Their monthly plans include: - Basic plan: $9.99 per month - Pro plan: $49.99 per month - Platinum plan: $99.99 per month Their annual plans include a discount compared to the monthly plans and are priced as follows: - Basic plan: $8.33 per month - Pro plan: $41.

Klaviyo vs OctopusCRM Highlights

Klaviyo is a marketing automation platform that helps businesses automate their marketing tasks, such as email campaigns, social media campaigns, and targeted advertising. It also provides analytics and reporting features to help businesses track the success of their marketing efforts.

OctopusCRM, on the other hand, is a LinkedIn automation platform that is specifically designed for LinkedIn marketing. It helps businesses automate their LinkedIn outreach, such as sending connection requests, messages, and endorsements.

The main difference between Klaviyo and OctopusCRM is that Klaviyo is a general marketing automation platform that can be used for various marketing channels, whereas OctopusCRM is specifically tailored for LinkedIn outreach. Additionally, Klaviyo offers more advanced features for email and social media marketing, while OctopusCRM focuses on LinkedIn automation.

Klaviyo vs OctopusCRM Pros

Klaviyo Pros

  • Pros for Klaviyo:
  • Offers a variety of integrations with popular e-commerce platforms
  • Advanced segmentation capabilities to target specific groups of customers
  • Allows for personalized and dynamic email campaigns
  • Provides detailed analytics and metrics to track performance and ROI
  • Offers automated SMS and social media advertising options
  • Mobile-friendly and responsive design templates
  • Pros for OctopusCRM:
  • Specifically designed for LinkedIn lead generation and outreach
  • Offers automated connection requests and follow-up messages
  • Allows for customized messaging and personalized templates
  • Provides scheduling and follow-up reminders for outreach
  • Offers data scraping and lead discovery capabilities
  • Can integrate with other marketing automation platforms for a more comprehensive approach.

OctopusCRM Pros

  • OctopusCRM is specifically designed for LinkedIn automation, which can help save time and effort for professionals who rely on LinkedIn for networking and lead generation.
  • OctopusCRM has a user-friendly interface and straightforward setup process, which makes it accessible to even non-technical users.
  • OctopusCRM offers a range of automation features, such as automated messaging, connection requests, and endorsements, which can save time and streamline LinkedIn outreach efforts.
  • OctopusCRM offers reliable data scraping and lead generation capabilities that can enhance outreach efforts.
  • OctopusCRM is a cost-effective solution compared to some other LinkedIn automation tools on the market.
  • Klaviyo is primarily focused on marketing automation, which can be beneficial for e-commerce businesses, online stores, and other marketing-driven businesses that require more extensive email marketing campaigns.
  • Klaviyo offers a range of advanced marketing automation features such as abandoned cart emails, personalized promotions, and behavioral tracking.
  • Klaviyo offers a tight integration with Shopify, making it easier for Shopify users to manage their email marketing campaigns.
  • Klaviyo has an advanced reporting dashboard that can provide insights into the effectiveness of marketing campaigns, such as email open rates, click-through rates, conversion rates, and more.

Klaviyo vs OctopusCRM Cons

Klaviyo Cons

  • Klaviyo focuses mainly on email marketing automation, while OctopusCRM is designed to automate LinkedIn outreach.
  • Klaviyo is more expensive than OctopusCRM, especially for larger businesses with more contacts.
  • OctopusCRM has a more user-friendly interface and is easier to navigate than Klaviyo.
  • Integrations with other marketing tools may be limited in Klaviyo, while OctopusCRM has seamless integrations with LinkedIn Sales Navigator.
  • Klaviyo may require a steeper learning curve for newcomers, while OctopusCRM has simpler and more intuitive workflows.

OctopusCRM Cons

  • OctopusCRM is primarily a LinkedIn automation platform, while Klaviyo is a complete marketing automation platform.
  • OctopusCRM may be limited in terms of integrations with other marketing channels and tools.
  • OctopusCRM's features may not be as advanced or robust as Klaviyo's, particularly when it comes to email marketing or customer segmentation.
  • OctopusCRM may not offer as many customization options for campaigns as Klaviyo does.
  • OctopusCRM's pricing may be higher compared to Klaviyo, especially considering the lead generation limitations.

Klaviyo & OctopusCRM Hyperise Integrations

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

OctopusCRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

OctopusCRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

OctopusCRM integration diagram
  • First name
  • Last name
  • Business name
  • Job title

OctopusCRM Integration Guide

Other Klaviyo & OctopusCRM Marketing Automation platform comparisons

Klaviyo and OctopusCRM Frequently Asked Questions


Answer: What is Klaviyo and what does it do?


Answer: Klaviyo is a cloud-based marketing automation platform that helps online businesses to create targeted marketing campaigns based on the behavior displayed by their customers, both online and offline. The platform allows businesses to track customers' behavior, segment their audience, and create personalized email campaigns based on that data.

Question: What types of businesses can benefit from using Klaviyo?


Question: Any business that does online sales or marketing can benefit from using Klaviyo. The platform is particularly useful for e-commerce businesses that want to personalize their marketing campaigns based on customer behavior.

Answer: How does Klaviyo integrate with my existing e-commerce platform?


Answer: Klaviyo easily integrates with popular e-commerce platforms like Shopify, WooCommerce, Magento, and BigCommerce. Integration is done through an API key that allows Klaviyo to access data from your e-commerce site.

Question: Can I use Klaviyo to send text messages to my customers?


Question: Yes, Klaviyo has an SMS feature that allows you to send text messages to your customers. However, this feature is only available in certain countries.

Answer: How much does Klaviyo cost?


Answer: Klaviyo offers a free plan with limited features, but pricing for premium plans starts at $20 per month. The price varies depending on the number of contacts you have on your account.

Question: Can I use Klaviyo to send emails to my existing subscribers?


Question: Yes, you can import your existing email list into Klaviyo, and use it to create personalized email campaigns.

Answer: How does Klaviyo ensure deliverability of my emails?


Answer: Klaviyo has an advanced email deliverability system that automatically monitors and improves email deliverability for its customers. It also integrates with various email verification services to ensure that email addresses are valid and active.

Question: What is the customer support like for Klaviyo?


Question: Klaviyo's customer support is available 24/7 via chat and email. They also have a comprehensive knowledge base and educational resources to help users get the most out of the platform.

Question: Is OctopusCRM compliant with LinkedIn's terms of service?

Answer: Yes, OctopusCRM is completely compliant with LinkedIn's terms of service. However, like any automation tool, it is important to use it responsibly and follow LinkedIn's guidelines to avoid any potential issues.

Question: Does OctopusCRM allow you to send personalized messages to LinkedIn connections?

Answer: Yes, OctopusCRM allows you to send personalized messages to your LinkedIn connections. You can create customized templates and tailor your messages to meet the requirements of different prospects.

Question: What types of LinkedIn accounts work with OctopusCRM?

Answer: OctopusCRM works with all LinkedIn accounts – including LinkedIn Premium, Sales Navigator, Recruiter Lite, and others.

Question: Can micro-targeting be done through OctopusCRM?

Answer: Yes, OctopusCRM allows for micro-targeting via its campaign targeting feature. You can define your campaign targets based on specific criteria such as job title, industry, location, and more.

Question: Can OctopusCRM be integrated with other tools?

Answer: Yes, OctopusCRM can be integrated with other tools such as Zapier, Google Sheets, and other third-party software platforms.

Question: Does OctopusCRM have an analytics dashboard?

Answer: Yes, OctopusCRM comes with a comprehensive analytics dashboard that provides insights on your campaign's performance. You can monitor your campaigns in real-time and measure key metrics such as conversion rates, response rates, and more.