Mailchimp vs Klaviyo

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and Klaviyo. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailchimp logo


Pricing: MailChimp offers four pricing plans: 1. Free: Includes up to 2,000 contacts and 10,000 emails per month. 2. Essentials: Starts at $9.99/month. Includes up to 50,000 contacts and 500,000 emails per month. 3. Standard: Starts at $14.99/month. Includes up to 100,000 contacts and 1,000,000 emails per month. 4.



Klaviyo logo


Pricing: Klaviyo currently offers four different pricing plans: 1. The Free plan, which allows up to 500 contacts and 500 sends/month for free, 2. The Growth Plan, which costs $20/month for up to 2,000 contacts and 10,000 sends/month, 3. The Professional Plan, which costs $90/month for up to 10,000 contacts and 60,000 sends/month, 4.

Mailchimp vs Klaviyo Highlights

MailChimp and Klaviyo are both popular email marketing solutions, providing customers with a platform to create and deliver marketing campaigns. Both have similar user interfaces, designing templates, and automating emails, however there are key differences.

With MailChimp, users have the ability to split test their campaigns and use automation tools to target customers on specific days. Additionally, MailChimp offers enterprise-level security protocols, giving customers the confidence they need in handling sensitive data.

Klaviyo has more advanced segmentation options and personalization capabilities. It also offers detailed analytics, including customer profiles and item reports. Klaviyos features are well suited for e-commerce users allowing customers to keep track of orders, purchase histories, and preferences. It also offers a powerful API to enable customers to integrate Klaviyo into their websites or applications.

Overall, MailChimp provides solid email marketing features that can be used by anyone, while Klaviyo will benefit more ecommerce oriented businesses. If a customer needs an email platform with superior customization and segmentation features then Klaviyo may be the best option.

Mailchimp vs Klaviyo Pros

Mailchimp Pros

  • Mailchimp
  • Free plan option
  • Easy to use and navigate user interface
  • Great customer service
  • Provides data storage, segmentation, and automation
  • Integrations with third-party apps
  • Support for social media integrations
  • A/B testing capabilities
  • Detailed tracking and reporting options
  • Comprehensive email campaign scheduling options
  • Klaviyo
  • Easy to use drag-and-drop email builder
  • Good customer service
  • Highly targeted segmentation capabilities
  • Easy integrations with ecommerce platforms and other popular tools
  • Detailed tracking and reporting functions
  • Advanced automation tools
  • Advanced A/B testing capabilities
  • Support for social media integrations
  • Comprehensive email campaign scheduling

Klaviyo Pros

  • Pros for Klaviyo Compared to Mailchimp:
  • Highly personalized customer data-driven email campaigns
  • Advanced segmentation options to target customers better
  • Easily trigger automated workflows to engage customers
  • Ability to track email performance in detail
  • Powerful analytics tracking with detailed reporting
  • Efficiently integrate all e-commerce data with other platforms
  • Robust customer service with extended support hours
  • Affordable pricing plans and discounts for nonprofit organizations and start-ups

Mailchimp vs Klaviyo Cons

Mailchimp Cons

  • Mailchimps pricing plans can become more expensive than Klaviyo as you add more contacts.
  • Mailchimp lacks key features such as automation, targeted segmentation and list segmentation which are found in Klaviyo.
  • Mailchimps website is less user friendly and the interface is harder to navigate compared to Klaviyo.
  • Mailchimp does not offer 1-click integrations with popular eCommerce platforms like Shopify, while Klaviyo does.
  • Mailchimps reporting and analytics capabilities are much less robust than Klaviyos.

Klaviyo Cons

  • Klaviyo lacks templates compared to Mailchimp which offers more options to get creative with your email design.
  • Klaviyo lacks automation features compared to Mailchimp which offers a more advanced functionality for automating emails.
  • Klaviyo does not offer A/B testing or split testing options to optimize your campaigns like Mailchimp does.
  • Klaviyos reporting capabilities are lacking compared to Mailchimp which offers a highly detailed dashboard with a range of analytics metrics.
  • Klaviyo offers less list targeting and segmentation options than Mailchimp, making it difficult to personalize emails.
  • Klaviyo has less integrations than Mailchimp which offers more user-friendly integrations with third party apps.

Mailchimp & Klaviyo Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

Klaviyo uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Klaviyo makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Klaviyo integration diagram
  • First name
  • Last name

Klaviyo Integration Guide

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Mailchimp and Klaviyo Frequently Asked Questions

Question: What is Mailchimp?

Answer: Mailchimp is a powerful email marketing platform that helps businesses manage and automate their email campaigns.

Question: What features does Mailchimp offer?

Answer: Mailchimp offers features such as email creation, list management, segmentation, automation, analytics and more.

Question: How do I create an email campaign in Mailchimp?

Answer: You can create an email campaign in Mailchimp by selecting "Create a Campaign" from the main navigation menu, selecting the campaign type, and then entering the required information.

Question: How much does Mailchimp cost?

Answer: Mailchimp offers both a free plan as well as paid plans depending on the features you need. You can view the pricing information here.

Question: Does Mailchimp offer customer support?

Answer: Yes, Mailchimp offers customer support via phone, email or live chat. You can access the contact information here.

Question: What is Klaviyo?

Answer: Klaviyo is a platform that combines powerful email marketing automation tools and data-driven insights to optimize customer experiences and grow your business.