Mailchimp vs OctopusCRM

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Mailchimp and OctopusCRM. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Mailchimp logo


Pricing: Mailchimp pricing has several plans to choose from based on the number of contacts you have and the features you need. The plans are as follows: 1. Free: Allows up to 2,000 contacts and includes basic email templates, marketing CRM, and some basic email marketing features. 2. Essentials: Starts at $9.99 per month and allows up to 50,000 contacts. It includes all the basic features plus A/B testing and custom branding. 3.



OctopusCRM logo


Pricing: OctopusCRM offers three pricing plans: 1. Basic Plan: $9.99/month or $7.99/month (billed annually) - includes basic features like contact management, email templates, and task management. 2. Professional Plan: $24.99/month or $19.99/month (billed annually) - includes all the features in the Basic plan plus lead scoring, forecasting, and advanced reporting. 3.

Mailchimp vs OctopusCRM Highlights

Mailchimp and OctopusCRM are two popular software platforms that are designed for different purposes. Mailchimp is a marketing automation platform that offers email marketing, landing pages, social media advertising, and more, while OctopusCRM is a customer relationship management (CRM) system.

The main difference between these two platforms lies in the functionality they offer. Mailchimp is primarily focused on email marketing automation, providing businesses with the tools they need to create, send, and track email campaigns. On the other hand, OctopusCRM offers a complete CRM solution that helps businesses manage their customer interactions, sales pipeline, and marketing campaigns in one place.

Another key difference between Mailchimp and OctopusCRM is their pricing models. Mailchimp offers a range of pricing plans that are based on the number of contacts in the user's database, while OctopusCRM offers a per user per month pricing model.

Overall, while Mailchimp is a great choice for businesses looking to scale their email marketing efforts, OctopusCRM is ideal for businesses that need a comprehensive system to manage their customer interactions, sales pipeline, and marketing campaigns.

Mailchimp vs OctopusCRM Pros

Mailchimp Pros

  • Pros of Mailchimp:
  • Easy to use and navigate interface
  • Variety of pricing options to suit all budgets
  • Integration with a variety of popular web platforms for seamless integration
  • Comprehensive reporting options, allowing tracking of engagement, click-throughs, and insights into customer behavior
  • Ability to send automated emails for established contact segments
  • Ability to create powerful email newsletters with technology-driven designs
  • A/B testing option to optimize campaigns
  • Automation features to create triggered emails based on user activity
  • Detailed contact management capabilities
  • Pros of OctopusCRM:
  • Predictive lead scoring and segmentation capabilities
  • Comprehensive customer journey builder with end-to-end triggers
  • Integration with external databases to build deeper customer profiles as well as add new contacts
  • Comprehensive pipeline and job tracking
  • Ability to track customer communication to see emails read and responded to
  • Analytics and reporting capabilities for insight into sales, marketing, and customer satisfaction
  • Robust API and Webhooks for web integration, data collection, and automation
  • Sales forecasting to plan for future performance
  • Comprehensive mobile apps for sales staff on the go
  • User permission system to manage who has access to what data

OctopusCRM Pros

  • Easy integration with Google Calendar and Gmail for contact scheduling and management
  • Advanced automation capabilities to save time and simplify process
  • Comprehensive reporting and tracking of customer information
  • Robust customer segmentation and targeting options to better serve customers
  • User-friendly dashboard with easy to use interface
  • Comprehensive range of templates for various marketing activities
  • Customizable fields and options to suit individual needs
  • Real-time insights into customer behavior, campaigns, and engagement
  • Ability to send personalized messages to customers based on individual attributes
  • Extensive API integrations, making it easier to connect with services in the CRM ecosystem

Mailchimp vs OctopusCRM Cons

Mailchimp Cons

  • Mailchimp does not allow for any customization, making it difficult for businesses to tailor their needs
  • Mailchimp does not have a detailed contact segmentation option, making it difficult to target specific segments
  • Mailchimp does not have any integrated integration with a customer relationship management system (CRM)
  • Mailchimp lacks deep reporting compared to other platforms such as OctopusCRM
  • Mailchimp does not have auto-responder capabilities, so you cant set up automated responses
  • Mailchimp does not have a way to automatically exclude people from campaigns based on their activity
  • Mailchimp does not have an approval process for emails and campaigns
  • Mailchimp does not provide any templates to help users build effective campaigns
  • Mailchimp has limited features when it comes to customization of email campaigns

OctopusCRM Cons

  • OctopusCRM offers less customization of an email campaign compared to Mailchimp (e.g no drag & drop email builder and A/B testing)
  • OctopusCRM has limited marketing automation features (e.g no templates or automated welcome emails)
  • OctopusCRM does not offer tracking or analytics tools to track email opens, clicks, and other metrics
  • OctopusCRM does not have any reporting capabilities
  • OctopusCRM does not offer any integrations with third-party software or services
  • OctopusCRM does not have any internationalization or localization capabilities

Mailchimp & OctopusCRM Hyperise Integrations

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

OctopusCRM uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

OctopusCRM makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

OctopusCRM integration diagram
  • First name
  • Last name
  • Business name
  • Job title

OctopusCRM Integration Guide

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Mailchimp and OctopusCRM Frequently Asked Questions

Question: What is Mailchimp?

Answer: Mailchimp is a cloud-based email marketing tool that allows businesses to create and send email campaigns to subscribers. It also offers features for managing subscriber lists, tracking campaign performance and creating automated email workflows.

Question: How much does Mailchimp cost?

Answer: Mailchimp offers different pricing plans based on the number of subscribers you have. Its plans start from $99 per month for up to 500 subscribers, and it also offers a free plan for up to 2,000 subscribers.

Question: What types of emails can I create in Mailchimp?

Answer: Mailchimp offers a variety of email templates that can be customized for your campaign. You can create newsletters, product announcements, promotions, event invitations, and more.

Question: Can I integrate Mailchimp with other platforms?

Answer: Yes, Mailchimp offers integrations with hundreds of other platforms including social media, e-commerce, and CRM tools. Some popular integrations include WordPress, Shopify, Salesforce, and Facebook.

Question: How do I track the performance of my email campaigns?

Answer: Mailchimp offers reports that show the open rates, click rates, and bounce rates of your campaigns. You can also see which links were clicked and which subscribers engaged with your emails.

Question: Can I create automated email workflows in Mailchimp?

Answer: Yes, Mailchimp offers a feature called Automation that allows you to create email workflows triggered by various actions, such as when a subscriber joins your list or clicks a specific link in your email.

Question: What is OctopusCRM?

Answer: OctopusCRM is a comprehensive customer relationship management (CRM) solution designed to help businesses centralize customer data, automate workflows and provide customer insights.

Question: What features does OctopusCRM offer?

Answer: OctopusCRM offers an array of features, including contact management, lead management, project management, sales automation, and marketing automation.

Question: How do I get started with OctopusCRM?

Answer: Sign up for a free trial of OctopusCRM and take a few minutes to explore the features and setup your account. After your trial is complete, you can choose a plan that suits your business.

Question: How much does OctopusCRM cost?

Answer: OctopusCRM has plans for teams of all sizes, starting at $19/month, with custom plans available.

Question: Does OctopusCRM integrate with third-party applications?

Answer: Yes, OctopusCRM integrates with over 200 popular business tools, like Slack and Zoom.