SalesLoft vs Mailchimp

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of SalesLoft and Mailchimp. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

SalesLoft logo


Pricing: SalesLoft pricing is tiered, ranging from free trial options to custom contracts. For monthly plans, the price starts at $125/user per month, which includes email, cadence, dialer, and integrations. Customers can save up to 15% with an annual plan. Custom pricing is available for customers that need special features such as custom data sync, extended integrations, workflow automation, advanced reporting, and on-premise deployment.



Mailchimp logo


Pricing: Mailchimp offers several tiers of pricing depending on the size and needs of your business. The Free plan is available up to 2,000 contacts and 10,000 emails per month. It includes send time optimization, basic segmentation, and reporting. The Essentials plan starts at $9.99 per month or $8.99 per month when paid annually up to 50,000 contacts and 500,000 emails per month.


SalesLoft vs Mailchimp Highlights

SalesLoft is a sales engagement platform that helps businesses build and manage relationships with their customers. It enables them to identify, engage and nurture customers in order to drive sales. SalesLoft provides features that allow businesses to automatically send emails and messages, track sales activity, automate onboarding, and provide insights and analytics on customer interactions. It also provides integrations with many different business systems, helping to maximize customer outreach.

Mailchimp, on the other hand, is an email marketing platform specifically designed to help businesses design and send professional emails to their customers. It enables businesses to create campaigns using templates, track customer engagement and performance of those emails, and automate the emails based on customer segments and individual preferences. Mailchimp does not provide the same level of sales engagement activities as SalesLoft does.

SalesLoft vs Mailchimp Pros

SalesLoft Pros

  • Pros of SalesLoft Compared to MailChimp:
  • Easy-to-use Sales Engagement Platform that provides personalized insights enabling sales teams to close more deals
  • Detailed tracking of customer journeys
  • Strong integration with CRM systems
  • Comprehensive contact list management, segmenting and automation capabilities
  • Robust suite of analysis and reporting tools
  • Real-time insights
  • A/B testing capabilities
  • Extensive and reliable customer engagement capabilities, such as telephony integration
  • Robust campaign and communication analytics

Mailchimp Pros

  • Easy integration with tools like WordPress, Shopify, and Instagram
  • Easy to use drag-and-drop email builder to quickly create emails
  • Free plan is available and provides basic email marketing features
  • Robust reporting and analytics to measure the success of campaigns
  • List segmentation feature for targeting accurate audiences
  • Automation features that allow you to send campaigns automatically
  • Ability to customize sign-up forms for both web and mobile users
  • Multiple delivery options to help ensure emails reach their intended recipient
  • A/B testing capability to optimize email campaigns
  • Ability to schedule and store emails for future sending

SalesLoft vs Mailchimp Cons

SalesLoft Cons

  • SalesLoft is significantly more expensive than Mailchimp
  • SalesLoft does not have a wide array of customizable templates for email campaigns compared to Mailchimp
  • SalesLoft has a more limited number of customizable elements for emails compared to Mailchimp
  • SalesLoft does not offer website or landing page creation tools like Mailchimp
  • SalesLoft does not offer a free plan like Mailchimp

Mailchimp Cons

  • Limited templates available for emails in Mailchimp
  • Mailchimp does not include A/B testing capabilities
  • SalesLoft offers better, more detailed reports
  • SalesLoft's integration with third-party platforms is more comprehensive, allowing for better lead segmentation and data integration
  • Mailchimp's customer support response and resolution time is slower than SalesLoft's
  • Mailchimp's automation capabilities are more limited and less intuitive
  • SalesLoft's pricing plans are more suited to medium-sized and large businesses than Mailchimp
  • SalesLoft's drag-and-drop email editor is more user-friendly than Mailchimp's user interface

SalesLoft & Mailchimp Hyperise Integrations

SalesLoft uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

SalesLoft makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

SalesLoft integration diagram
  • First name
  • Last name
  • Business name
  • Category
  • City

SalesLoft Integration Guide

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

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SalesLoft and Mailchimp Frequently Asked Questions

Question: What is SalesLoft?

Answer: SalesLoft is a sales engagement platform that helps sales teams to quickly and easily engage with customers and prospects. It comes with features including sales automation, personalization, and analytics to help sales teams grow and succeed.

Question: How does SalesLoft help sales reps?

Answer: SalesLoft helps sales reps to be more productive and effective. It allows reps to customize their sales outreach and offers insights on what works and what doesn’t. With SalesLoft, reps can save time on mundane tasks such as follow-ups and track their progress with data-driven metrics.

Question: What type of information does SalesLoft capture?

Answer: SalesLoft captures customer and prospect data to give sales reps an insight into individual prospects, and helps reps share information more efficiently. SalesLoft can look at customer behavior and interactions, so when reps are responding to a customer, they know exactly what's been said and can provide personalized responses.

Question: What is Mailchimp?

Answer: Mailchimp is an email marketing platform that provides tools to create, send, and optimize email campaigns for businesses of various sizes.

Question: How much does Mailchimp cost?

Answer: Mailchimp offers a forever free plan and also provides several other paid plans. Prices range from free, to $99 per month and up, depending on the features you need.

Question: How do I create an email list in Mailchimp?

Answer: You can import your contacts from an existing list, manually enter new contacts into a signup form, or use the “Add Contacts” button to manually import contacts from other sources, such as Google Sheets or Outlook.

Question: Can I use Mailchimp to send bulk emails?

Answer: Yes, you can send bulk emails with Mailchimp. You can upload your contact lists, create and schedule email campaigns, as well as track the performance of your campaigns using advanced analytics.

Question: How do I measure the success of my email campaigns?

Answer: Mailchimp’s reports provide full-scale analytics that let you view open and click-through rate data, and information on the number of new and unsubscribed contacts. Additionally, you can analyze your audience engagement and measure the ROI of your campaigns.