Smartreach vs Mailchimp

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Smartreach and Mailchimp. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Smartreach logo


Pricing: SmartReach offers four different plans ranging from $99/mo to $249/mo. The pricing depends on the features you need in your plan and the size of your subscriber list. All plans offer unlimited campaigns, contact contacts, unlimited emails and advanced reporting. You can also customize any plan to meet your exact needs.


Mailchimp logo


Pricing: Mailchimp offers several pricing plans for its services, based on the number of contacts and features you require. The Free plan includes up to 2,000 contacts and 10,000 emails a month, basic automations, reporting, and limited customer support. The Essentials plan starts at $9.


Smartreach vs Mailchimp Highlights

Smartreach is an email marketing platform that allows businesses to create automated email campaigns, analyze performance data, and monitor results. Unlike Mailchimp, Smartreach allows for integration with a variety of third-party services, as well as offers personalized support and services to assist with email marketing campaigns. Additionally, while Smartreach may have fewer templates and email designs, they offer comprehensive reporting and deep segmentation of customer data to help optimize campaigns. Smartreach also offers an SMS delivery tool, allowing businesses to communicate with their audience in different ways.

Smartreach vs Mailchimp Pros

Smartreach Pros

  • Cost SmartReach is much more cost-effective than MailChimp, making it an ideal choice for budget-minded users.
  • Functionality SmartReach gives users access to more advanced features than MailChimp, including automated marketing campaigns, customizable templates, and detailed analytics reports.
  • User-Friendliness SmartReach offers an intuitive and simple user interface, making it easy to get up and running quickly.
  • Personalization SmartReach allows users to personalize their campaigns and emails, providing a more engaging experience for their customers.
  • Automation SmartReach features advanced automation features, helping users save time and improve the efficiency of their campaigns.
  • Support SmartReach offers a range of customer support options and features, including 24/7 chat support and phone support.

Mailchimp Pros

  • Pros for Mailchimp:
  • Easy to use and intuitive interface
  • Great analytics with detailed reports
  • Plenty of customizable options and integrations
  • Ability to segment and personalize emails
  • Advanced automation and drip campaigns
  • Easy to monitor results and monitor user behavior
  • Comprehensive customer support
  • Pros for Smartreach:
  • Robust email marketing capabilities
  • Automated campaigns with rich personalization options
  • Comprehensive tracking and analytics tools
  • Comprehensive template library
  • Secure and reliable delivery rates
  • Ability to send transactional emails and newsletters
  • Ability to test emails before sending

Smartreach vs Mailchimp Cons

Smartreach Cons

  • SmartReach is relatively expensive compared to Mailchimp
  • SmartReach requires a larger upfront commitment than Mailchimp (up to six-month contracts)
  • SmartReach has fewer integrations than Mailchimp
  • SmartReach limits its automation capabilities when compared to Mailchimp
  • SmartReach has less robust analytics than Mailchimp
  • SmartReach limited A/B testing capabilities compared to Mailchimp's A/B testing suite

Mailchimp Cons

  • Mailchimp:
  • Limited customization options beyond pre-designed templates
  • No autoresponders outside of automated welcome emails
  • Expensive subscription options compared to other email marketing platforms
  • Weak reporting and analytics capabilities
  • Lack of integrations with certain CRM and website software

Smartreach & Mailchimp Hyperise Integrations

Smartreach uses the Image embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Smartreach makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Smartreach integration diagram
  • First name
  • Last name
  • Phone
  • Business name
  • Job title
  • City
  • Country

Smartreach Integration Guide

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

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Smartreach and Mailchimp Frequently Asked Questions

Question: What is Smartreach?

Answer: Smartreach is a marketing automation solution designed to help businesses increase sales, improve automation and enhance customer interactions. It helps businesses automate marketing tasks such as marketing campaigns, social media management and analytics, and customer relationship management (CRM).

Question: How does Smartreach help businesses?

Answer: Smartreach helps businesses streamline their marketing processes and improve customer engagement by providing tools to create and manage automated campaigns and track customer interactions. It also helps businesses better understand their customers through advanced analytics and reporting.

Question: What features does Smartreach offer?

Answer: Smartreach offers features such as automated marketing campaigns, social media management, email marketing, analytics and reporting, and customer relationship management (CRM). It also provides integration with popular marketing platforms such as MailChimp, HubSpot, and Constant Contact.

Question: What is Mailchimp?

Answer: Mailchimp is an email marketing platform that helps businesses send the right message to the right people. With Mailchimp, you can create, send and track email campaigns.

Question: How do I set up my Mailchimp account?

Answer: Setting up a Mailchimp account is easy and free. Just enter your email, create a password, and answer a few questions about your business.

Question: How do I add contacts to my Mailchimp list?

Answer: You can add contacts to your Mailchimp list by importing contacts from a file, copy-pasting from a spreadsheet, or entering manually.

Question: Which file types can I use to import contacts?

Answer: Mailchimp accepts .csv, .txt, .xls, .xlsx, .vcf, and .ods for importing contacts.

Question: Does Mailchimp integrate with other platforms?

Answer: Yes, Mailchimp integrates with hundreds of other applications, including social media, ecommerce, web analytics, and CRM.