MailPoet vs Mailchimp

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of MailPoet and Mailchimp. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

MailPoet logo


Pricing: MailPoet offers a variety of pricing plans to suit different user needs. The basic plan is free, while the premium plans begin at $15 per month. These plans give users access to additional features, such as automatic bounce-handling, advanced segmentation, and priority support.


Mailchimp logo


Pricing: Mailchimp offers three main plans: the Free plan, the Essentials plan, and the Premium plan. The Free plan allows you to send 12,000 emails each month to a maximum of 2,000 contacts, and the Essentials plan costs $9.99/month, which allows unlimited sending with no contact caps. The Premium plan costs $299/month and allows unlimited sending and access to new, advanced features.


MailPoet vs Mailchimp Highlights

MailPoet and Mailchimp are both popular email marketing platforms, but they each have unique features that appeal to special needs from users. MailPoet focuses primarily on WordPress plugin integration and is aimed at small businesses and WordPress developers. MailPoet is a great choice for customization and offers WordPress users over 40 HTML templates for newsletters.

MailChimp is broader in scope and offers more powerful features for businesses of all sizes. It offers live email campaign analysis, A/B testing, integrated social media tools, and a variety of other features designed for large businesses. MailChimp excels in design, allowing users to create beautiful newsletters and campaigns. It offers over 100 mobile-ready templates and a drag-and-drop editor.

The main difference between MailPoet and MailChimp is their focus. MailPoet focuses on ease, customization and quick WordPress integration while MailChimp provides more powerful features and design capabilities. Which tool you choose ultimately depends on your specific needs.

MailPoet vs Mailchimp Pros

MailPoet Pros

  • Pros of MailPoet vs. MailChimp:
  • More user-friendly, intuitive and customizable options for email design
  • Ability to schedule multiple emails in advance
  • Advanced segmentation and targeting options
  • More affordable pricing plans
  • Better customer service and support
  • Ability to run automated Welcome and Thank You emails
  • Allows for easier integration with payment systems and external services
  • Localization and multi-language support
  • Ability to easily add image galleries, videos, and other media to emails

Mailchimp Pros

  • Easy to Set Up: Mailchimp has an easy to use, straight-forward user interface that can be set up without any technical skills, allowing users to get up and running quickly.
  • Automation Capabilities: Automation is a key feature of Mailchimp, allowing users to send emails to their contacts based on certain triggers, such as a subscriber's birthdate, purchase date, or other engagement.
  • Varied Delivery Options: Mailchimp allows users to send emails to selected groups or segments of their lists, as well as schedule future emails in advance.
  • Robust Email Analytics: Mailchimp provides users with in-depth email analytics, including open and click-through rates, social media statistics, and email comparison reports.
  • Third-Party Integration Support: Mailchimp integrates with a wide range of third-party applications, such as ecommerce and social media platforms, allowing users to track their contacts and trigger emails based on their activity.
  • Affordable Pricing Plans: Mailchimp offers a generous free plan, as well as reasonably priced monthly plans that start at $99 per month.

MailPoet vs Mailchimp Cons

MailPoet Cons

  • MailPoet is generally less user-friendly and can be a bit overwhelming for novice users
  • MailPoet does not have as many sophisticated features as MailChimp
  • MailPoet does not have multiple user roles feature
  • MailPoet does not have support for advanced automation or segmentation
  • MailPoet does not offer a rebrandable platform for agencies or marketers
  • MailPoet does not have the same level of support for A/B testing and analytics
  • MailPoet does not have an official mobile app
  • MailPoet's reporting is limited and lacks the tracking data that makes MailChimp useful

Mailchimp Cons

  • MailChimp has limited customization options, making it difficult to create a unique look and feel for emails
  • MailChimp is often expensive for sending emails to a large list of users
  • MailChimp does not offer a free plan for users who want to send emails to more than 500 people
  • MailChimp does not have an easy-to-use interface and the learning curve may be quite steep
  • MailChimp lacks detailed analytics, making it difficult to analyze the success of campaigns
  • MailChimp is not integrated with WordPress, meaning users will have to use another plugin to manage their mailing list

MailPoet & Mailchimp Hyperise Integrations

MailPoet uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

MailPoet makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

MailPoet integration diagram
  • First name
  • Last name

MailPoet Integration Guide

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

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MailPoet and Mailchimp Frequently Asked Questions

Question: What is MailPoet?

Answer: MailPoet is an email newsletter and email marketing plugin for WordPress. It helps you create and send newsletters and post notifications from within your WordPress dashboard.

Question: What is the difference between a MailPoet newsletter and a post notification?

Answer: A newsletter is an email that you compose and schedule within MailPoet to send to your subscribers when you want. Post notifications (formerly called Digest) are emails that you schedule within MailPoet to automatically be sent to your subscribers when a new post is published on your site.

Question: How often should I send my newsletter?

Answer: How frequently you should send your newsletter depends on the type of content that you share and how often your audience needs to receive an update. Some newsletters are sent daily, some are sent weekly and some are sent monthly. It’s up to you to decide what works best for your audience.

Question: Can I use MailPoet to send emails to non-WordPress subscribers?

Answer: Yes, you can add custom email addresses to your subscriber list and you can also import a CSV file with multiple addresses.

Question: What languages does MailPoet support?

Answer: MailPoet supports over 30 languages, including English, French, German, Spanish, Portuguese, Italian and many more.

Question: What is Mailchimp?

Answer: Mailchimp is a marketing automation platform and email marketing service. It helps businesses of all sizes to create, send, and monitor emails to their customers.

Question: How do I get started with Mailchimp?

Answer: You can get started with Mailchimp by signing up for an account, creating a contact list, designing email campaigns, and setting up automations.

Question: What features does Mailchimp offer?

Answer: Mailchimp offers features such as segmentation, email automation, template creation, analytics, A/B testing, predefined templates, and integrations with other software.

Question: How much does Mailchimp cost?

Answer: Mailchimp offers four different plans at different prices. They range from the free plan to the Premium plan, which starts at $299 per month.

Question: Can I use Mailchimp for free?

Answer: Yes, Mailchimp offers a free plan which includes some basic features and allows up to 2,000 subscribers and 10,000 emails per month.