Elastic Email vs Mailchimp

Hyperise integrates with 100's of sales and marketing tools, many of which are in the Email Marketing category. With so many to choose from it's sometimes hard to know which is best, but don't worry, we've got your covered.

In this comparison guide we're going to look at the Highlights, Pros, Cons and Pricing of Elastic Email and Mailchimp. We'll also delve into the details of which offers the best personalization options within Email Marketing, with there respective Hyperise integrations

Elastic Email logo

Elastic Email

Pricing: Elastic Email has a pay-as-you-go pricing plan. It charges $0.09 per thousand emails requested with a minimum of $15 when you top up your account. Additionally, Elastic Email offers monthly subscription plans from $15/month for up to 800,000 emails. Prices can vary depending on the type of user and the number of emails requested.


Mailchimp logo


Pricing: Mailchimp offers both free and paid plans. The free plan offers up to 2,000 subscribers and 12,000 emails per month. After that, plans start at $9.99 per month for up to 500 subscribers and an unlimited amount of emails. Plans for larger amounts of subscribers are also offered.


Elastic Email vs Mailchimp Highlights

Elastic Email and Mailchimp are both email marketing automation tools that help businesses build relationships with their customers and increase engagement. However, there are some notable differences between the two.

Elastic Email offers more features, such as fewer restrictions on the number of contacts, a wide range of features like automation, A/B testing, detailed analytics and reports, more customization, and more expansive templates. Additionally, Elastic Email is less expensive compared to Mailchimp, offering one flat rate.

Mailchimp, on the other hand, includes fewer features than Elastic Email and is therefore easier to learn how to use. It also offers a free version for groups of 2,000 or fewer contacts. Additionally, Mailchimp has more integrations with other services, offering more opportunities for businesses to connect their existing systems with their marketing automation system.

Both offer their users a great way to nurture leads, build relationships, and increase engagement. Ultimately, which tool is best for you will depend on your preferences, budget, and business needs.

Elastic Email vs Mailchimp Pros

Elastic Email Pros

  • Pros of Elastic Email compared to Mailchimp:
  • Low cost for high volume emailing
  • Easier to personalize emails for each recipient
  • Ability to segment lists for targeted messaging
  • Money back guarantee on all paid plans
  • More advanced analytics and reporting
  • Better deliverability rates
  • Multiple sending domains and IPs for greater flexibility
  • More user-friendly interface
  • Detailed documentation and tutorial library

Mailchimp Pros

  • Mailchimp Pros
  • Ease of use and intuitive user interface, making it suitable for small businesses and start-ups
  • Rich analytics and reporting, with detailed insights into campaign performance
  • Automation features enable sophisticated marketing campaigns
  • Integration with ecommerce tools and CRMs, allowing a single platform for managing all customer communications
  • Wide range of templates and designs to get started quickly
  • High deliverability rate and free deliverability analytics

Elastic Email vs Mailchimp Cons

Elastic Email Cons

  • Strategic limitations: Elastic Email does not have customizable workflow automation or content segmentation, unlike MailChimp.
  • Design restriction: Elastic Email doesnt offer a true drag-and-drop email editor like MailChimp and is therefore limited when creating HTML emails.
  • Support limitation: Unlike MailChimp, There is no live chat available and email support may take some time.
  • Pricing: Elastic Emails pricing is by credits per sent email, which is slightly more expensive than MailChimps pay-as-you-go pricing.
  • Tracking: Elastic Email offers only basic analytics compared to the robust tracking tools of MailChimp.
  • Usability issues: Users may find it difficult to understand the structure of Elastic Emails email composer as it is not as intuitive and user-friendly as MailChimps.

Mailchimp Cons

  • MailChimp currently only provides email marketing services, whereas Elastic Email offers email marketing, SMTP, and marketing automation services.
  • MailChimp does not have a direct integration with Salesforce, whereas Elastic Email does.
  • MailChimp limits number of emails sent in a month with its free plan, however, Elastic Email has no restrictions in this regard.
  • Email deliverability with MailChimp is not always reliable, whereas Elastic Email offers improved rates of email deliverability.
  • MailChimp is significantly more expensive than Elastic Email, especially when it comes to large volume sending or enterprise level services.
  • MailChimps user interface is often clunky and overly complicated. Elastic Email, on the other hand, offers a more straightforward and easy to use interface.

Elastic Email & Mailchimp Hyperise Integrations

Elastic Email uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Elastic Email makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Elastic Email integration diagram
  • First name
  • Last name

Elastic Email Integration Guide

Mailchimp uses the HTML code embed method to integrate with Hyperise, giving a simple way to add personalized images to your messages.

Mailchimp makes the following data points available to Hyperise, to enable personalization in images used in outreach and linked out to your personalized website landing pages.

Mailchimp integration diagram
  • First name
  • Last name
  • Phone

Mailchimp Integration Guide

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Elastic Email and Mailchimp Frequently Asked Questions

Question: How can I set up Elastic Email?

Answer: Setting up Elastic Email is easy. You can either signup for a free account, add your contacts to the list and start crafting campaigns, or sign up for one of our premium plans to take advantage of advanced features like A/B testing, detailed reports and more.

Question: What types of emails can I send with Elastic Email?

Answer: Elastic Email allows you to send a variety of email messages, including newsletters, transactional emails, and promotional emails.

Question: How can I track my email campaigns?

Answer: With Elastic Email you can track your email campaigns with our analytics and reporting tools. You will be able to see how many people opened your email, clicked through, and more.

Question: Can I integrate Elastic Email with my website?

Answer: Yes, you can easily integrate Elastic Email with your website. You can use our API or the SMTP server to connect your website to the Elastic Email service.

Elastic Email vs Mailchimp

Question: What is Elastic-Email?

Answer: Elastic Email is a Canadian-Polish company, founded in 2010. After many years of providing customers with email services, today Elastic Email has only one goal: to provide the best possible experience for all our clients when it comes time for them to send and manage their campaigns. With an SMTP Relay, robust HTTP API, intuitive user interface that’s compatible on any device you use throughout your day (including desktop computers), 24/7 global support from people who live near or far away from where you are right now so they can always speak your language fluently if need be! We’re here whenever we aren’t sleeping - which isn’t very often because sleep doesn’t sound like much fun - but I digress... Pricing designed specifically by us.

Question: How can I export my contacts?

Answer: If you want to export a particular selection or edit a contact, select it by using the check boxes next to each address. To choose all addresses click on the arrow icon next to ‘Email’ and then scroll down until you see an option for ‘Select All’. Once you’ve made your selections, look under More Actions in order find Export - this will let you pick out a file format (PDF/Excel) and also give an optional .zip compression. When you click ‘Export’, you will then be redirected to the Exports page.

Question: What does the Nth Selection tool do?

Answer: The Nth Selection tool generates a specified number of lists. Each one containing an equal number of randomly distributed contacts. This is very useful if you have a big list that you want to divide into smaller parts for sending out your campaign! Sending the same message to all people at once can sometimes be problematic when it comes time to track results, so this option allows us more flexibility in how we send our messages by giving ourselves the opportunity for incremental improvement along with better tracking methods and statistics data on each segment’s respective response rate as well. First navigate over towards Contacts>Lists where there are many options available but today we’re going to be looking specifically at ‘Nth Selection Lists’. Give the lists series a name and specify the number of lists you’d like generated. The maximum amount of lists you can create is 10.

Question: How can I upload my contacts to Elastic Email?

Answer: You can add contacts via a CSV upload. Please note that the .csv file you upload has to be in UTF-8 encoding format. Making sure the encoding of your file is correct will guarantee it’s correctly recognized and formatted as CSV. The acronym CSV stands for Comma Delimited Values, which are values separated by a comma within an open text document. Navigate over to your Contacts screen and select ‘Upload Contacts’ from ‘Add Contacts’ drop down menu. Click on ‘Upload contacts from File (zip, csv, json, xml)’ then simply drag and drop the desired .csv into the selection field shown. The upload tool supports one single CSV file or a list compressed into zip form with multiple entries. You can then customise the contact forms.

Question: What is a Blacklist and what to do if I’m on it?

Answer: Blacklist is a list of IPs that have been reported as being spammers. DNSBL and RBL can help identify these spamming IPs, which are then used by ISPs to determine whether or not your mail will be accepted. It’s quick and easy for anyone with an internet connection to create their own blacklist; there seem to be quite a few out there! Elastic Email’s team of Delivery Experts are always on the lookout for blacklists, and will do anything they can to get themselves off. They also work with major ISPs who want to have their email servers added as well so that all messages sent by them don’t end up in spam folders or deleted altogether!

Question: How do I ensure the best delivery of emails?

Answer: When you want to send an email, it’s a good idea to use the appropriate tone of voice. If one is looking for quick responses and engagement from recipients then they should try using a fun approach with their emails or at least keep them lighthearted in nature. The goal is not just about reaching someone but also being able to establish yourself as trustworthy so that the recipient has faith in opening your messages when sent later on down the line! A well-received message can lead to a better reputation with the recipient’s servers, which will result in more positive email delivery. It is as simple as that!

Question: What is Mailchimp?

Answer: Mailchimp is an email marketing platform that helps you create, send, and analyze email campaigns. It offers features for creating email lists, sending targeted emails, and design and tracking automated campaigns.

Question: How much does Mailchimp cost?

Answer: Mailchimp offers a forever-free plan that lets you send up to 10,000 emails per month, and paid plans that are based on how many subscribers you have and how many emails you send per month.

Question: Does Mailchimp integrate with other platforms?

Answer: Yes. Mailchimp provides dozens of integrations with a wide range of applications, including Salesforce, WordPress, Magento, Shopify, Eventbrite, and more.